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Albella ምልክታዊ መንነት by Elena Gamalova

Albella ምልክታዊ መንነት by Elena Gamalova is a highly esteemed winner of the very prestigious 2024 ናይ ነሓስ ሽልማት A' Design Award in ንድፊ ግራፊክስ፣ ስእልን ብዓይኒ ዝረአ ርክብን Competition Category.


ነሓስግራፊክ· 2024

Albella ምልክታዊ መንነት

by Elena Gamalova

Client: Villa Albella

ናይ ነሓስ ሽልማት A' Design Award Winner in ግራፊክ Category

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Verified Award Winner

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Colors

The Design

About Albella ምልክታዊ መንነት

ናይ ቪላ አልበላ እይታዊ መንነት ናይ ቱስካኒ ባህላዊ ውርሻ ነፍሲ እናሓዘ፡ ንባህሊ፡ ታሪኽን ሓድነትን መዕቈቢ፡ ንጥበባዊ መግለጺ፡ ናይ ምግቢ ምድላይን ዘራኻቢ ባህላዊ ዘተን ህያው ማእከል ዝኸውን ቦታ ራእይ የሸፍን። እቲ ዲዛይን ባህልን ዘመናውነትን ብሰላማዊ ኣገባብ የዋህዶም። ክልተ ዕምባባታት ዕምባባ ምውህሃድ፡ ኣብ ሓባራዊ ታሪኽ ተመርኲሱ፡ ኣብ መንጎ ፍልልይ ሓድነት የምልክት። ካብ ውርሻ ምሕላው ንላዕሊ፡ እዚ ፕሮጀክት ትርጉም ዘለዎ ዘራኻቢ ባህላዊ ልውውጥን ምስሓንን የዳልው፡ ንህድኣትን ምዕባይን ተወፋይነት የንጸባርቕ።

The Recognition

About the ናይ ነሓስ ሽልማት A' Design Award

Albella ምልክታዊ መንነት ናይ ነሓስ ሽልማት A' Design Award ዝዓወተ እዩ፣ ብፈጠራ፣ ርእሰ ሓይልን ስቕታን ዝፍለዩ ብልጫ ዘለዎም ዲዛይናት ዝወሃብ ኣዚዩ ክቡር ኣፍልጦ። ዘዓወቱ ነሓስ ሰፊሕ ተሞክሮ፣ ምሕሳብን ርእሰ ምምዕባልን ዲዛይነራቶም ዘረጋግጹ ኣዚዮም ክኢላታትን ብዘደንቕ መገዲ ፈጠራውያንን ኣርቴፋክትታት እዮም። Albella ምልክታዊ መንነት ብዙሕ ዝተመነየ፣ ዝደነቐን ዝፈተዎን ብኣገዳሲ መገዲ ሞያውን ሓድሽን ኣቕሓ ክኾን ይጽበ። እዚ ዝዓወተ ዲዛይን ናይ ነሓስ ሽልማት A' Design Award ኣብ ጥበብ፣ ሳይንስ፣ ዲዛይንን ቴክኖሎጂን ዝበለጹ ልምድታት ዘጣምር፣ ንዝርዝር ብዝህቦ ኣቓልቦ ድማ ዝበለጸ እዩ። Albella ምልክታዊ መንነት ድልየታት ብጽባቐ የማልእ፣ ንድሌታት ይትንክፍ፣ ንስምዒታት የማርኽን ሕቶ ድማ የሰሕብን።

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties
The visual identity of Villa Albella embodies a harmonious fusion of timeless rural elegance and natural allure. Its strength lies in the seamless integration of Tuscan-inspired aesthetics with modern design principles, evoking a sense of serenity and sophistication. This design not only represents a destination but also encapsulates an experience - an invitation to rejuvenate amidst the tranquility of nature and reconnect with one's inner self.
Dimensions & Packaging
The size may vary because there are different types of communication materials and products.
Tags
visual identity, villa Albella visual identity, logo, illustration
Production Technology
Many materials were used in the creation of the product and package.
Design Challenge
The creative challenge was in seamlessly blending the rich heritage of Tuscany with the new vision of a memorable place of art, culinary exploration, and intercultural dialogue. It required striking a delicate balance between honoring tradition and embracing modernity. Overcoming challenges involved reconciling cultural aspects, and ensuring historical accuracy while meeting contemporary design standards.
Research
The objective was to create a visual identity that honor Tuscany's cultural heritage while reflecting the villa's history and new owners' vision. I used a mixed-methods approach, combining interviews, historical research, and visual and architectural explorations. The research enhanced the villa's appeal to tourists seeking authentic and memorable experiences. It also demonstrated the potential of design to bridge cultural divides and promote heritage preservation in global contexts.
Inspiration
The inspiration for this project stemmed from a profound admiration for Tuscany's cultural richness and a commitment to preserving it. Motivated by a desire to honor the villa's heritage while accommodating the vision of the new owners, for a place that is an asylum of culture, history, and unity. The design drew inspiration from extensive historical research, and a dedication to bridging centuries old tradition with intercultural contemporary dialogue.
Project Duration
The project started in Riparbella in June 2023 and
was completed in Riparbella in September 2023.
Operation Flow
Every aspect of Villa Albella's visual identity is meticulously crafted to enhance the sensory experience. From the intricate patterns adorning textiles to the evocative illustrations depicting the villa's rich history, each element is designed to engage touch, sight, and even smell. The logo, featuring two intertwined floral branches symbolising unity, is elegantly embossed on various surfaces, inviting tactile exploration. Print techniques such as textured paper, laser cutting further amplify the tactile dimension. Together, these design elements create a multi-sensory journey, enriching the experience of Villa Albella.
Patents
Copyrights belong to Elena Gamalova, 2023
Team Members
Creative Director: Elena Gamalova
Designer: Elena Gamalova
Image Credits
Image #1: Elena Gmalova
Image #2: Elena Gamalova
Image #3: Elena Gamalova
Image #4: Elena Gamalova
Image #5: Elena Gamalova

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