Infinite Borders ናይ ብራንድ መንነት by Netease Games Art Design Center

Infinite Borders ናይ ብራንድ መንነት by Netease Games Art Design Center is a highly esteemed winner of the very prestigious 2025 ናይ ወርቂ ሽልማት A' Design Award in ንድፊ ግራፊክስ፣ ስእልን ብዓይኒ ዝረአ ርክብን Competition Category.

ወርቂግራፊክ· 2025

Infinite Borders ናይ ብራንድ መንነት

by Netease Games Art Design Center

Client: NetEase Games

ናይ ወርቂ ሽልማት A' Design Award Winner in ግራፊክ Category

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Colors

The Design

About Infinite Borders ናይ ብራንድ መንነት

ኢንፊኒት ቦርደርስ (Infinite Borders) ኣብ ዘመን ሰለስተ መንግስታት ዝተመስረተ ናይ ስትራተጂ ጸወታ ዝኾነ ናይ ብራንድ መንነት እዩ። እቲ ናይ ብራንድ ግራፊክ ካብ ስእላዊ ፊደላት ናይቲ ስም ከምኡውን ካብ ናይ ስትራተጂ ጸወታ ኣጻወታ ዝርከብ ናይ ግሪድ ርቡዕ ኩርናዕ ስምዒት ዝተወስደ እዩ። ጸሊም፡ ቀይሕን ጻዕዳን፡ ኣብ ዘመነ ሃን ስርወ-መንግስቲ ፍሉጣት ዝነበሩ ሕብርታት፡ ከም ቀንዲ ሕብርታት ተጠቒሞም ኣለዉ። ጽፉሓት ናይ ካሊግራፊ ብሩሽ ምልክታት ከም ሓገዝቲ ኣካላት የገልግሉ። ዘመናዊ ቲፖግራፊ ስርዓታውን ጽፉሕን ናይ ምርኣይ ስርዓት ይምልእ። እቲ ዲዛይን ኣብ ዲጂታላዊ ፖስተራት፡ ናይ ተጠቃሚ መተሓላለፊ መርኣይታትን ዝተሓትሙ ነገራትን ተተግቢሩ ኣሎ፡ ከምኡውን ናይ ምርኣይ ተመሳሳልነት እናዓቀበ ኣብ ዝተፈላለዩ መስመራት ክዝርጋሕ ይኽእል።

The Recognition

About the ናይ ወርቂ ሽልማት A' Design Award

Infinite Borders ናይ ብራንድ መንነት ናይ ወርቂ ሽልማት A' Design Award ዝዓወተ እዩ፣ ንቀዳምነት ደረጃ ዘለዎም፣ ዘገርሙን ዝተፈልዩን ዲዛይናት ዝወሃብ ኣዚዩ ክቡር ኣፍልጦ። ዘዓወቱ ወርቂ ጥበብን ፍልጠትን ክእለትን ዲዛይነራቶም ዘንጸባርቑ ኣዚዮም ሓደሽቲ፣ ርእይቶ ዘለዎምን ዘንጸባርቑን ፍጥረታት እዮም። Infinite Borders ናይ ብራንድ መንነት ዘይተራእየ ዋጋ ዘምጽእ ኣዚዩ ዝተሞገሰ፣ ዝንባሌ ዘቐምጥን ሓውሲ ዝመስልን ፈጠራ ክኾን ይጽበ። እዚ ዝዓወተ ዲዛይን ናይ ወርቂ ሽልማት A' Design Award ደረት ጥበብ፣ ሳይንስ፣ ዲዛይንን ቴክኖሎጂን ብብዙሕ ጥቕሚ ዘስፍሕ ዘደንቕ ዝኽበር ፕሮጀክት እዩ። Infinite Borders ናይ ብራንድ መንነት ሓያል ድሌት ዘሕድር፣ ተሃዋሕዋሕ ዘበራብር፣ ፈጠራ ዘተባብዕን ንዓና ዘማርኽን እዩ።

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Positioned "The Authentic and Passionate Three Kingdoms," the brand traces the pictographic characters of its name and combines them with the "grid square" impression from strategy games to derive its brand graphics. It extracts the popular colors of black, red, and white from the Han Dynasty as its primary colors. Flat calligraphic brushstrokes are used as auxiliary elements. By incorporating modern typography, the brand provides new cultural experiences for the Three Kingdoms era.
Dimensions & Packaging: -
Tags: the Three Kingdoms,traditional innovation,oriental aesthetics, brand design
Production Technology: This design will be applied to digital posters, UI interfaces, and physical prints. By using a systematic, modern, and flat design, it ensures ease of extension for designers across various channels while maintaining overall brand visual consistency.
Design Challenge: To recreate an authentic impression of the Three Kingdoms, the design must have historical and cultural significance while embodying modern aesthetics and trends. Additionally, it needs to consider digital and print applications and ensure ease of extension for a global audience.
Research: By visiting museums of the Han Dynasty and the Three Kingdoms era, we studied artifacts' color schemes, textures, and other characteristics. We researched the age demographics and preferences of players, combining this with the game's own mechanics. Integrating these studies and research, we extracted pictographic characters and popular colors of the Han Dynasty, merging them with modern aesthetics to infuse new vitality into the traditional Three Kingdoms culture.
Inspiration: The Three Kingdoms period dates back 1,500 years. We have deeply studied the characters and colors from Han Dynasty culture, combining the "land grid" gameplay and the pictographic character of the "Shuai" logo to derive the square as the brand graphic. Using a design that appeals to younger and international aesthetics, we inject new cultural vitality into the Three Kingdoms and convey its charm to a broader global audience.
Project Duration: The project started its design phase in March 2023 and was completed in July 2023. It was officially launched in November 2023.
Operation Flow: -
Team Members: Brand Director:TzuYin Weng
Designer: ChuJun Zhang , Yan Cheng,XiaoYang Tan,Jerry Tse,JieYu Hong
Image Credits: Image #1: Director TzuYin Weng/Designer ChuJun Zhang,Key Visual for Netease 520 event, 2023.
Image #2: Director TzuYin Weng/Designer ChuJun Zhang/ Designer Yan Cheng,Key Visual,2023.
Image #3: Director TzuYin Weng/Designer ChuJun Zhang/ Designer Yan Cheng，Appstore Graphics,2023.
Image #4: Director TzuYin Weng/Designer ChuJun Zhang/ Designer Yan Cheng/Designer XiaoYang Tan/Designer Jerry Tse/Designer JieYu Hong,Esports Brand visual,2023.
Image #5:Director TzuYin Weng/Designer ChuJun Zhang/ Designer Yan Cheng/Designer XiaoYang Tan,merchandise,2023.
Video Credits:Director TzuYin Weng/Designer ChuJun Zhang,Ending cut,2023