Chinatown Rebranding ናይ ብራንድ መንነት፡ ፖስተር by Zifei Ding

Chinatown Rebranding ናይ ብራንድ መንነት፡ ፖስተር by Zifei Ding is a highly esteemed winner of the very prestigious 2025 ናይ ነሓስ ሽልማት A' Design Award in ንድፊ ግራፊክስ፣ ስእልን ብዓይኒ ዝረአ ርክብን Competition Category.

ነሓስግራፊክ· 2025

Chinatown Rebranding ናይ ብራንድ መንነት፡ ፖስተር

by Zifei Ding

ናይ ነሓስ ሽልማት A' Design Award Winner in ግራፊክ Category

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The Design

About Chinatown Rebranding ናይ ብራንድ መንነት፡ ፖስተር

ናይ ቻይናታውን ዳግመ-ብራንድ ፕሮጀክት ካሊፎርንያ፣ ሎስ ኣንጀለስ ንዝርከብ ቻይናታውን ዲስትሪክት ዝተዳለወ ናይ ትርኢት መንነትን ፖስተርን ፕሮጀክት እዩ። እዚ ሓድሽ ናይ ትርኢት ስርዓት ንባህላዊ ቅርስታት እቲ ከባቢ ዘንጸባርቕ እዩ። ናይ ዲዛይን ኤለመንትታት ንታሪኻዊ ኣገዳስነት ናይታ ብሉይ ቻይናታውን ምስቲ ናይ ሓድሽ ፕላዛ ዘመናውነትን ተሓድሶን ዘራኽብ ኮይኑ ተሰሪሑ ኣሎ። እቲ ግራፊክስ ንውህደት ናይ ቻይናውን ኣሜሪካውን ባህልታት የርኢ፣ ከምኡ’ውን ነቲ ናይ ከባቢ መንነት የጉልሕ። ነፍስወከፍ ፖስተር 24 ብ36 ኢንች ዝዓቐኑ እዩ። እዚ ፕሮጀክት ኣብ 2023 ተዛዚሙ ኮይኑ፣ ኣብ ልዕሊ ውህደት ናይ እስያውን ሰሜን ኣሜሪካውን ባህልታት ዝተገብረ መጽናዕቲ ተመርኲሱ እዩ።

The Recognition

About the ናይ ነሓስ ሽልማት A' Design Award

Chinatown Rebranding ናይ ብራንድ መንነት፡ ፖስተር ናይ ነሓስ ሽልማት A' Design Award ዝዓወተ እዩ፣ ብፈጠራ፣ ርእሰ ሓይልን ስቕታን ዝፍለዩ ብልጫ ዘለዎም ዲዛይናት ዝወሃብ ኣዚዩ ክቡር ኣፍልጦ። ዘዓወቱ ነሓስ ሰፊሕ ተሞክሮ፣ ምሕሳብን ርእሰ ምምዕባልን ዲዛይነራቶም ዘረጋግጹ ኣዚዮም ክኢላታትን ብዘደንቕ መገዲ ፈጠራውያንን ኣርቴፋክትታት እዮም። Chinatown Rebranding ናይ ብራንድ መንነት፡ ፖስተር ብዙሕ ዝተመነየ፣ ዝደነቐን ዝፈተዎን ብኣገዳሲ መገዲ ሞያውን ሓድሽን ኣቕሓ ክኾን ይጽበ። እዚ ዝዓወተ ዲዛይን ናይ ነሓስ ሽልማት A' Design Award ኣብ ጥበብ፣ ሳይንስ፣ ዲዛይንን ቴክኖሎጂን ዝበለጹ ልምድታት ዘጣምር፣ ንዝርዝር ብዝህቦ ኣቓልቦ ድማ ዝበለጸ እዩ። Chinatown Rebranding ናይ ብራንድ መንነት፡ ፖስተር ድልየታት ብጽባቐ የማልእ፣ ንድሌታት ይትንክፍ፣ ንስምዒታት የማርኽን ሕቶ ድማ የሰሕብን።

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The new visual system for LA Chinatown should effectively represent and celebrate the cultural heritage of Chinatown Los Angeles. Design elements should bridge the old Chinatown's historical significance while embracing the new plaza's modernity and revitalization.
Designer wants to celebrate the rich cultural heritage of Chinatown and its integration into the larger fabric of Los Angeles.
Dimensions & Packaging: 24*36inch
Tags: Poster
Production Technology: Poster and Rebranding
Design Challenge: Link culture and history of Chinese in North America
Research: Considering the cultural and historical particularities of Chinatown, the designer conducted extensive research, including the integration of Asian and North American cultures. The updated visual display format showcases the value of the new generation of Chinese communities.
Inspiration: Designer wants to celebrate the rich cultural heritage of Chinatown and its integration into the larger fabric of Los Angeles. Create graphics that showcase the fusion of Chinese and American cultures, highlighting the neighborhood's unique identity.
Project Duration: 2023 ， CA，USA
Operation Flow: Graphic design, visual design
Patents: Zifei Ding
Team Members: Zifei Ding
Image Credits: Zifei Ding