ዲዛይን Serasa Digital ሞባይል መተግበሪ ብ Rodolpho Henrique ኣብ ናይ ውድድር ምድብ ንድፊ ሞባይል ቴክኖሎጂ፣ ኣፕሊኬሽንን ሶፍትዌርን ኣዝዩ ዝኸበረ ተሸላማይ ናይ 2025 ናይ ሓጺን ሽልማት A' Design Award እዩ።
ሓጺንሞባይል· 2025
Serasa Digital ሞባይል መተግበሪ
ዓሚል: Serasa
ኣብ ምድብ ሞባይል ተሸላማይ ናይ ሓጺን ሽልማት A' Design Award
ዝተረጋገጸ ተሸላማይ
ንቁጽሪ #169575 ሽልማት ኣረጋግጽእቲ ዲዛይን
ብዛዕባ Serasa Digital ሞባይል መተግበሪ
ሰራሳ ካብ ሓደ ቢልዮን ንላዕሊ ዝኾኑ ውልቀሰባት ናይ ክሬዲት ውጽኢት ዳታ እትእክብን እተወሃህድን ናይ ክሬዲት መመልከቲ ትካል እያ። እዚ ፕሮጀክት'ዚ ነቲ ዝነበረ B2B መድረኽ ኣብ ድሌታት ተጠቀምቲ ብጽኑዕ ኣትኲሮ ንምምሕያሽ ዝዓለመ እዩ። ካብ ኣንፈት ፍርያት፡ እቲ ዕላማ ናይ ደገፍ ዓማዊል ሕቶታት ንምንካይን ናይ ምቕያር መጠን ንምዕባይን እዩ ነይሩ። እቲ ቀንዲ ብድሆ፡ እታ እምነት ኣብ ክሬዲት አገልግሎታት ሰፊሑ ዘይተመስረተላ ኢንዱስትሪ፡ ነቲ B2B መድረኽ ኣብ ተጠቃሚ ዝተኰረ ኣረኣእያ ተጠቒምካ ዳግማይ ምሕሳብ እዩ ነይሩ።
እቲ ኣፍልጦ
ብዛዕባ ናይ ሓጺን ሽልማት A' Design Award
Serasa Digital ሞባይል መተግበሪ ናይ ሓጺን ሽልማት A' Design Award ዝዓወተ እዩ፣ ካብ ጽቡቕ ዝተዳለዉ ፍጥረታት ዝጽበዩ ሞያውን ኢንዱስትሪኣውን ጠለባት ንዝመላኡ ጽቡቓት ዲዛይናት ዝወሃብ ክቡር ኣፍልጦ። ዘዓወቱ ሓጺን ዓቢ ክእለት፣ ልዑል ፍሉይነት፣ ክኢላዊ ርድኢትን ፈጠራዊ ዓቕምን ፈጣርዮም የርእዩ። Serasa Digital ሞባይል መተግበሪ ብብዙሕ ዝተመነየ፣ ዝደነቐን ዝፈተዎን፣ ተግባራውን ሓድሽን ፍጥረት ክኾን ይጽበ። እዚ ዝዓወተ ዲዛይን ናይ ሓጺን ሽልማት A' Design Award ንዝበለጹ ልምድታት ኢንዱስትሪ የጣምር፣ ምስ ፍልጠትን ተውህቦን ዝተኣሳሰሩ ብቑዓት ቴክኒካውያን ባህርያት ድማ ኣለዎ። Serasa Digital ሞባይል መተግበሪ ብጥንቃቐኡ ይኽበር፣ ንዓለም ዝሓሸ ቦታ ክትኸውን ዝሕግዙ ምምሕያሻት መዓርግ ህይወት ንምቕራብ ድማ ዝተዳለወ እዩ።
ድሕሪ እቲ ዲዛይን
ናይ ፕረስ ኪት
ክረዲትታት፣ ኣባላት ጋንታን ቴክኒካዊ ዝርዝራትን ብዲዛይነር ዝቐረቡ።
- ፍሉያት ባህርያት
- Serasa is a consumer credit reporting service. They collect and aggregate information on over one billion people's credit scores. The main goal of this project was to redesign the existing B2B platform, applying a customer-centric approach. From a product perspective, we wanted to reduce customer support calls and increase the conversion rate. The main challenge: rethink the B2B platform with a customer-centric approach in a market where people are not used to trusting credit services.
- ዓቐንን ማዕሸግን
- Mobile app is available for iOS and Android.
Desktop platform available for everyone. - መለለዪታት
- platform, mobile app, mobile, credit, score, UX, UI, digital design, mobile application
- ናይ ምፍራይ ቴክኖሎጂ
- We used Figma for the design workflow and all the design work.
For the motion prototype, we used Principle App and After Effects. - ናይ ዲዛይን ብድሆ
- Redesign the digital report was the biggest challenge of this project. Even though it was considered the most crucial feature of the old platform, the old report had many problems: poor layout structure, lack of hierarchy, small typography sizes, and content meaning. Working with my researcher, I organized 12 sessions with real customers to gain some insights. At this point, I was looking for user information and feedback to guide my design decisions. I came up with the hypothesis that we should have different levels of information in the new report. Each company has different needs. However, I learned from talking to the users that some information is extremely valuable for all companies, no matter their size. The final solution was a modular report that adapts based on customer's needs on mobile and desktop.
- ምርምር
- To understand the Brazilian credit market and answer our initial questions, we ran an extensive research with different customers. We had 1 hour interview sessions with 25 customers to get qualitative information. The main findings after research that guided the entire project were:
1-Information: People should be aware of what they’re purchasing and what is included in the plan
2-Trust: People should believe there are no hidden fees or additional taxes
3-Process: People should complete the process as soon as possible providing only relevant data - ምንጪ ሓሳብ
- Follow a customer-centric approach to understand the users in a market where people are not used to trusting credit services. I was also inspired by creating trust in this new digital product. Creating trust in a digital product is a huge thing. As a designer, I know that one of the things that helps to create trust is consistency. I brought the idea to create this interface inventory so we could recognize the main interface inconsistencies we should evolve and improve on the new design.
- ናይ ፕሮጀክት ግዜ
- The projects started in January 2023 and finished in December 2023
- ናይ ስርሒት ፍሰት
- Serasa Experian collects and aggregates information on over ninety million people and businesses in Brazil. The custom digital reports sit at the heart of the Serasa dialogue and experience.
My goal as a designer was to design a report that works much more than a simple data repository, providing analysis, informing numbers, and also bringing real-time suggestions on what you should do considering your market and current situation. - ኣባላት ጋንታ
- Rodolpho Henrique
- ናይ ስእሊ ክረዲት
- Rodolpho Henrique
ስፖንሰር ዝተገብረ
ልዕሊ Designers.org ዳህሰስ
ካብ ናይ ማስታወቂያ መሻርኽትና ፍርያት፣ ኣገልግሎታትን ዕድላትን ፍለጥ።
ተወሳኺ ንምርካብ
ተዛመድቲ ዲዛይናት
ካብ ተመሳሳሊ ምድብ ብብቕዓት ዝተመረጹ ተወሳኺ ሽልማት ዝተዓወቱ ዲዛይናት ድለዩ።
