Restbase ናይ ሎጎ እናን ትካላዊ መንነት ዲዛይን by Sxdesign

Restbase ናይ ሎጎ እናን ትካላዊ መንነት ዲዛይን by Sxdesign is a highly esteemed winner of the very prestigious 2025 ናይ ነሓስ ሽልማት A' Design Award in ንድፊ ግራፊክስ፣ ስእልን ብዓይኒ ዝረአ ርክብን Competition Category.

ነሓስግራፊክ· 2025

Restbase ናይ ሎጎ እናን ትካላዊ መንነት ዲዛይን

by Sxdesign

Client: RestBase

ናይ ነሓስ ሽልማት A' Design Award Winner in ግራፊክ Category

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The Design

About Restbase ናይ ሎጎ እናን ትካላዊ መንነት ዲዛይን

ሬስትቤዝ (Restbase) ሎጎን ትካላዊ መንነት ዲዛይንን እዩ፣ ንብራንድ ኣብ ዕረፍትን ምሕዋይን ዘተኮረ ተባሂሉ ዝተሰርሐ። እቲ ወርድማርክ ናይ ሰሪፍን ሳንስ ሰሪፍን ናይ ፊደላት ቅርጻት ብሓደ ብምውህሃድ፡ ብተመጣጣኒ ክፍተት ንምርግጋእን ፍሰትን ዘመጣጥን እዩ። እቲ ካብ ወርድማርክ ዝተረኽበ RB ሞኖግራም፡ ናብ ኩርናዓዊ ናይ ፍሬም ኣቀማምጣታት ይልሕልሕ። ውዑይ ብርቱካናዊ ሕብርታት ምስ ሞኖክሮም ፎቶግራፍ ተዳሚሮም ንሓይልን ህድኣትን ንምግላጽ ውዒሎም ኣለዉ። ሕትመት ብልዑል ጽሬት ዘለዎም ሜላታት ኣብ ዳግማይ ጥቕሚ ዝዉዕሉ ንጥረ ነገራት ይካየድ። እቲ መንነት ንዕረፍቲ ከም ንጡፍን ስርዓት ዝተኸተለን ተግባር እምበር ከም ስንፍና ዘይኮነ የቕርቦ።

The Recognition

About the ናይ ነሓስ ሽልማት A' Design Award

Restbase ናይ ሎጎ እናን ትካላዊ መንነት ዲዛይን ናይ ነሓስ ሽልማት A' Design Award ዝዓወተ እዩ፣ ብፈጠራ፣ ርእሰ ሓይልን ስቕታን ዝፍለዩ ብልጫ ዘለዎም ዲዛይናት ዝወሃብ ኣዚዩ ክቡር ኣፍልጦ። ዘዓወቱ ነሓስ ሰፊሕ ተሞክሮ፣ ምሕሳብን ርእሰ ምምዕባልን ዲዛይነራቶም ዘረጋግጹ ኣዚዮም ክኢላታትን ብዘደንቕ መገዲ ፈጠራውያንን ኣርቴፋክትታት እዮም። Restbase ናይ ሎጎ እናን ትካላዊ መንነት ዲዛይን ብዙሕ ዝተመነየ፣ ዝደነቐን ዝፈተዎን ብኣገዳሲ መገዲ ሞያውን ሓድሽን ኣቕሓ ክኾን ይጽበ። እዚ ዝዓወተ ዲዛይን ናይ ነሓስ ሽልማት A' Design Award ኣብ ጥበብ፣ ሳይንስ፣ ዲዛይንን ቴክኖሎጂን ዝበለጹ ልምድታት ዘጣምር፣ ንዝርዝር ብዝህቦ ኣቓልቦ ድማ ዝበለጸ እዩ። Restbase ናይ ሎጎ እናን ትካላዊ መንነት ዲዛይን ድልየታት ብጽባቐ የማልእ፣ ንድሌታት ይትንክፍ፣ ንስምዒታት የማርኽን ሕቶ ድማ የሰሕብን።

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: RestBase's identity system redefines rest through a hybrid visual language. The wordmark logo blends serif/sans-serif hybrid typography with the deliberate gap, balancing stability and fluidity to visualize intentional rest. The RB monogram from Logo emerges as a bold visual hammer, dynamically extending into angular framing patterns, synergizing with energizing comforting orange and monochrome photography to assert the core philosophy: disciplined rest fuels peak energetic performance.
Dimensions & Packaging: Primary logo: 6mm minimum height for print. Others can be printed or displayed in various size.
Tags: Rest, Brand Identity, Corporation Identity, RestBase, Visual Identity
Production Technology: Production utilizes sustainable materials, ensuring each physical embodiment of the brand is eco-friendly. The precise execution involves high-quality print technology on recyclable substrates, reflecting the brand’s commitment to environmental responsibility.
Design Challenge: The core challenge was redefining rest as an active strategy – a novel concept requiring visual departure from traditional "tranquility" motifs. Balancing "action" and "rest" demanded avoiding passive aesthetics like muted tones, instead using warm vitality to express intentional recovery. The solution emerged through the logo's hybrid typography (bridging structure/motion) and VI elements like dynamic orange gradients, collectively framing rest as disciplined preparation for excellence.
Research: Meta-analysis neuroscience studies and consumer surveys with 240 participants revealed strategic rest intervals significantly enhance cognitive performance. Color perception tests identified orange as optimal for balancing energy and comfort. Typography studies led to a hybrid serif-sans wordmark with intentional gaps, visually encoding active recovery principles. These findings informed RestBase's evidence-based design system that repositions rest as measurable productivity accelerator.
Inspiration: The brand philosophy "disciplined rest fuels peak performance" became the creative catalyst. The logo embodies this through structural rigor in letterforms contrasting with fluid negative space. The intentional gap acts as a visual manifesto – rejecting passive downtime in favor of strategic recalibration. Warm orange radiates energized comfort, while monochrome photography conveys meditative stillness. Each element systematically rebrands rest from passive state to strategic investment.
Project Duration: The project started in April 2024 in Beijing and finished in November 2024 in Beijing.
Operation Flow: RestBase operates as a science-driven brand helping individuals achieve peak performance through proactive rest. It delivers rest-related knowledge, methods, and designed products, providing users with scientific recovery solutions. This design helps users intuitively recognize RestBase's expertise, transforming rest from passive downtime into an actively optimized discipline essential for sustained excellence.
Patents: sxdesign
Team Members: Chen Xu, Huang Hao, Dr. Zhang Rong, Liu Beibei, Hao Qian, Wu Fangbo, Li Shulong, Li Jiaxu, Zhang Mingjie, Gao Jingyan, Dr. Wang Lijing, Tian Jianing
Image Credits: sxdesign