Mazuque Comfort 3ዲ አኒሜሽን by Mateus Morgan de Aguiar is a highly esteemed winner of the very prestigious 2025 ናይ ብሩር ሽልማት A' Design Award in ንድፊ ፊልም፣ ቪድዮን ኣኒሜሽንን Competition Category.
ብሩርፊልም· 2025
Mazuque Comfort 3ዲ አኒሜሽን
Client: Morgan Studio
ናይ ብሩር ሽልማት A' Design Award Winner in ፊልም Category
Verified Award Winner
Verify Award Status for #170105The Design
About Mazuque Comfort 3ዲ አኒሜሽን
እዚ ፕሮጀክት እዚ ብፈጠራዊ መንገዲ ኩሎም ባህርያት ናይቲ ፍርያት ንምርኣይ ዝተዳለወ እዩ። መረዳእታዊ እዩ ግን መጋዛእቲ ዘይኮነ። እቲ ዕላማ እቲ ፍርያት ክንደይ ምቹእ ምዃኑ ንምርኣይ እዩ። ብስእሊታትን ክላሲካዊ ስራሓትን ዝተነቓቐፈ ስነ-ጥበብ ምስቲ ዒላማ ተዓዛቢ ዓሚቝ ርክብ ይሓዝ። ካብ ዓበይቲ ስራሓት ስእሊ ኣነቓቒሕ ምውሳድ ንባህሊ ዘርኢ ኣኽብሮት እዩ፣ ኣብ ሓደ እዋን ድማ ንምሕዳስ ዝፍትን።
The Recognition
About the ናይ ብሩር ሽልማት A' Design Award
Mazuque Comfort 3ዲ አኒሜሽን ናይ ብሩር ሽልማት A' Design Award ዝዓወተ እዩ፣ ንጽቡቓት፣ ልዑላትን ዘስደምምን ላዕለዋይ ደረጃ ዘለዎም ዲዛይናት ዝወሃብ ብዘይተለምደ ኣዚዩ ክቡር ኣፍልጦ። ዘዓወቱ ብሩር ፍሉይ ክእለት፣ ተውህቦን ጥበብን ዲዛይነራቶም ዘርእዩ ኣዚዮም ዘብርሁን ብዙሕ ፈጠራውያንን ስራሕቲ እዮም። Mazuque Comfort 3ዲ አኒሜሽን ዝበለጸ፣ ምሳሌ ዝኾነ፣ ብኣገዳሲ መገዲ ሞያውን ብዕምቆት ሓድሽን ስራሕ ክኾን ይጽበ። እዚ ዝዓወተ ዲዛይን ናይ ብሩር ሽልማት A' Design Award ብዙሕ ዝተራእየን ዝደነቐን ፈጠራ እዩ፣ ጥቕሚ ዘምጽእን ደረት ጥበብ፣ ሳይንስ፣ ዲዛይንን ቴክኖሎጂን ዘስፍሕን። Mazuque Comfort 3ዲ አኒሜሽን ብብዙሕ ዝቐንኣሉ ፍጥረት እዩ፣ ድሌታት ዘበራብር፣ ጽቡቕ ስምዒታት ዘምጽእን ሰንቢድን ምድናቕን ዘበራብርን።
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- The project was made to show all the features of the product in a creative way. Being a informative but without being annoying. The purpose was to show how comfortable the product is.
- Dimensions & Packaging
- 1920 x 1080px
- Tags
- 3d boot, cgi shoe, shoe, shoe modelling, 3d shoe
- Production Technology
- The shoe was modeled using photographs as a reference and hard surface 3D modeling techniques. For modeling we used the software 3ds Max. All the textures made using leather texture and some photoshop brushes. Vray was used for rendering and C4D and Houdini for simulations
- Design Challenge
- The hardest part was making the elements composition and also the simulations, to reach the feel that we wanted for this job.
- Research
- The work was executed based mainly on the previous experiences in other works for several companies of the sector footwear, in very natural way. Feedback was collected mainly online about the quality of the 3D itself as well as the sensations that people had in the first contact with the art.
- Inspiration
- Art inspired by paintings and classical works carries with it a deep connection with the target audience. Taking inspiration from great works of painting is a gesture of reverence for tradition, while at the same time seeking to innovate.
- Project Duration
- 2 months, Franca, Brazil
- Operation Flow
- The animation visual was used on online such product website, instagram and facebook. The main focus was to attract attention to the product, bringing in the composition elements that generate the necessary sensations. Competitors often use images without a strong visual appeal, so the product, especially in the online market, goes unnoticed. The excess of texts works negatively in most of these cases, underestimating the viewer's intellect.
- Team Members
- Director: Mateus Morgan
Client: Mazuque
Briefing: Rafael Banhareli
3D modelling and texturing: Mateus Morgan, Carlos Masson
Animation: Mateus Morgan
Simulations Mateus Morgan, Rafael Moco
Sound Design Samuel Simionato
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