ዲዛይን Powerbuilding መለለዪ ምልክት ብራንድ ብ Anton Bukoros ኣብ ናይ ውድድር ምድብ ንድፊ ግራፊክስ፣ ስእልን ብዓይኒ ዝረአ ርክብን ኣዝዩ ዝኸበረ ተሸላማይ ናይ 2025 ናይ ነሓስ ሽልማት A' Design Award እዩ።
ነሓስግራፊክ· 2025
Powerbuilding መለለዪ ምልክት ብራንድ
ኣብ ምድብ ግራፊክ ተሸላማይ ናይ ነሓስ ሽልማት A' Design Award
ዝተረጋገጸ ተሸላማይ
ንቁጽሪ #170914 ሽልማት ኣረጋግጽእቲ ዲዛይን
ብዛዕባ Powerbuilding መለለዪ ምልክት ብራንድ
PowerBuilding ካብ ኒው ዮርክ ዝመጸ ሳይንስን ስልጠናን ዘወሃህድ ናይ ብቕዓት ኣካላት ፕሮጀክት እዩ። እቲ ምስላዊ ስርዓት ኣብ ግራፊካዊ ባእታታት ዝተሃንጸ እዩ፡ ዓራት ኣመጋግባ ይውክል፣ ዚግዛግ ጥዕና የመልክት፣ ቀጥታዊ መስመራት ድማ ሓይሊ ይውክሉ። እቲ ዲዛይን ክልተ ቅርጺ ፊደላት የወሃህድ፡ ቴክኖሎጂያዊ ሞኖስፐይስድ ፎንትን ደፋር ግሮተስክን፣ ሓይሊ ዝውክሉ። እቲ ናይ ሕብሪ ፓለት ካብ ቀይሕ ናብ ሰማያዊ ግራዲየንት ዝተሰረተ እዩ፣ ነቲ ብራንድ ኣብ ዩ.ኤስ. ኢንዱስትሪ ብቕዓት ኣካላት ካብ ልሙዳት መፍትሒታት ክፍለይ የሕግዞ። ውጽኢቱ ኣብ ዲጂታልን ህትመት ማዕከናትን ክዓቢ ዝኽእል ውሁድ ምስላዊ መለለዪ እዩ።
እቲ ኣፍልጦ
ብዛዕባ ናይ ነሓስ ሽልማት A' Design Award
Powerbuilding መለለዪ ምልክት ብራንድ ናይ ነሓስ ሽልማት A' Design Award ዝዓወተ እዩ፣ ብፈጠራ፣ ርእሰ ሓይልን ስቕታን ዝፍለዩ ብልጫ ዘለዎም ዲዛይናት ዝወሃብ ኣዚዩ ክቡር ኣፍልጦ። ዘዓወቱ ነሓስ ሰፊሕ ተሞክሮ፣ ምሕሳብን ርእሰ ምምዕባልን ዲዛይነራቶም ዘረጋግጹ ኣዚዮም ክኢላታትን ብዘደንቕ መገዲ ፈጠራውያንን ኣርቴፋክትታት እዮም። Powerbuilding መለለዪ ምልክት ብራንድ ብዙሕ ዝተመነየ፣ ዝደነቐን ዝፈተዎን ብኣገዳሲ መገዲ ሞያውን ሓድሽን ኣቕሓ ክኾን ይጽበ። እዚ ዝዓወተ ዲዛይን ናይ ነሓስ ሽልማት A' Design Award ኣብ ጥበብ፣ ሳይንስ፣ ዲዛይንን ቴክኖሎጂን ዝበለጹ ልምድታት ዘጣምር፣ ንዝርዝር ብዝህቦ ኣቓልቦ ድማ ዝበለጸ እዩ። Powerbuilding መለለዪ ምልክት ብራንድ ድልየታት ብጽባቐ የማልእ፣ ንድሌታት ይትንክፍ፣ ንስምዒታት የማርኽን ሕቶ ድማ የሰሕብን።
ድሕሪ እቲ ዲዛይን
ናይ ፕረስ ኪት
ክረዲትታት፣ ኣባላት ጋንታን ቴክኒካዊ ዝርዝራትን ብዲዛይነር ዝቐረቡ።
- ፍሉያት ባህርያት
- PowerBuilding is a fitness project based in New York, with a mission to integrate science and strength training. It includes a physical gym space, a mobile application, personal trainers, and more. The core focus lies in tracking workouts, health status, and nutrition using data-driven methods to provide personalized recommendations.
As a result, the visual identity emphasizes graphics that represent these three pillars: circles symbolize nutrition, zigzag lines reflect health, and straight lines stand for strength training. Two contrasting typefaces were combined — a bold, extended grotesque to convey power and stability, and a monospaced, tech-inspired font to highlight the scientific approach. The client insisted on using red and blue colors; however, these were already widely used across the U.S. fitness market. The proposed solution was to apply a gradient — a graphic technique that distinguishes PowerBuilding from its competitors. The outcome is a cohesive digital and brand identity. - መለለዪታት
- Identity, Logo, Sport, Brand Identity
- ናይ ምፍራይ ቴክኖሎጂ
- Digital printing
- ናይ ዲዛይን ብድሆ
- A thorough analysis was conducted during the development of the project, including market and competitor research. In-depth interviews were held with representatives of the target audience to explore their needs, pain points, and challenges. This process helped shape a cohesive and relevant visual identity, along with compelling copy for effective communication.
- ምርምር
- During the project, research was conducted on the client’s business, its market, competitors, and target audience. The goal was to identify unique characteristics that could serve as the foundation for building a recognizable brand identity. The research included desk research and interviews. Participants included business owners and respondents (potential users of the business). The results revealed insights and pain points of athletes, which formed the basis for the brand messaging and communication design. The visual identity was also developed based on these findings.
- ምንጪ ሓሳብ
- PowerBuilding was inspired by a scientific, data-driven approach to training that combines research with athletic performance. Its visual identity is grounded in laboratory aesthetics, symbolizing experimentation and precision. Inspiration was drawn from technological interfaces, superhero films, and space exploration to make the project both functional and engaging.
- ናይ ፕሮጀክት ግዜ
- This project began in November 2020 and was completed in January 2021. The work was carried out in Kyiv, Ukraine. The customer was located in New York, USA.
- ናይ ስርሒት ፍሰት
- My project is a brand identity. It provides direct value both to the business owner and the company’s clients.
For the business, it helps communicate meaning and key messages, attract attention, and stand out from competitors.
For users, the brand identity ensures clear and high-quality delivery of relevant and important information. - ኣባላት ጋንታ
- Anton Bukoros
- ናይ ስእሊ ክረዲት
- Image #1: Photographer Lorenzo Fattò Offidani (Unsplash Free to use), Variations, 2020. ]
Image #2, It is free to use mock up (photorealistic graphic design)
Image #3, It is free to use mock up (photorealistic graphic design)
Image #4: Photographer Anton Bukoros
Image #5: Photographer Anton Bukoros
ስፖንሰር ዝተገብረ
ልዕሊ Designers.org ዳህሰስ
ካብ ናይ ማስታወቂያ መሻርኽትና ፍርያት፣ ኣገልግሎታትን ዕድላትን ፍለጥ።
ተወሳኺ ንምርካብ
ተዛመድቲ ዲዛይናት
ካብ ተመሳሳሊ ምድብ ብብቕዓት ዝተመረጹ ተወሳኺ ሽልማት ዝተዓወቱ ዲዛይናት ድለዩ።
