Reefit ጫማ by Pear and Mulberry is a highly esteemed winner of the very prestigious 2025 ናይ ብሩር ሽልማት A' Design Award in ጀነረቲቭ፣ ኣልጎሪዝማዊ፣ ፓራሜትሪክን ብ AI ዝተሓገዘ ንድፊን Competition Category.

ብሩርጀነረቲቭ· 2025

Reefit ጫማ

by Pear and Mulberry

Client: Pear and Mulberry

ናይ ብሩር ሽልማት A' Design Award Winner in ጀነረቲቭ Category

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View at A' Design Award Press Release Award Badge

Colors

The Design

About Reefit ጫማ

ሪፊት ብጀነሬቲቭ ዲዛይንን ብተፈጥሮ ዝበልዩ ቀመማትን ዝተፈጥረ ናይ ጫማ ኣምር እዩ። እቲ ኣቃውማ ካብ ኮራላዊ ሪፍታት ተመሲጡ ዝተሰርሐ ኮይኑ፡ ንደገፍ ዝኸውን ተሪር ኮራል ዝመስል ቅርጻን ንምምቅቓል ዝሕግዝ ልስሉስ ላቲስ ደረጃን የወሃህድ። ፓራሜትሪክ ሞዴሊንግን 3D ሕትመትን ተጠቒሙ፡ ካብ ባሕራዊ ሳዕሪ ዝተረኽበ ባዮፕላስቲክ፡ ካልስዩም ዝሓዘ ላቲስን ናይ ማይሲልየም ውሁዳትን ይጥቀም። እቲ ላቲስ ምስ እግሪ ይሰማማዕን ምስትንፋስ የመሓይሽን። ምስ ኣረገ ድማ፡ እቲ ጫማ ኣብ ናይ ባሕሪ ምሕዳስ ቦታታት ክቕመጥ ይኽእል፡ ኣብኡ እቲ ብካልስዩም ዝሃብተመ ኣቃውማ ንኮራል ምትሓዝን ንባሕራዊ ብዙሕነት ህይወትን ይድግፍ።

The Recognition

About the ናይ ብሩር ሽልማት A' Design Award

Reefit ጫማ ናይ ብሩር ሽልማት A' Design Award ዝዓወተ እዩ፣ ንጽቡቓት፣ ልዑላትን ዘስደምምን ላዕለዋይ ደረጃ ዘለዎም ዲዛይናት ዝወሃብ ብዘይተለምደ ኣዚዩ ክቡር ኣፍልጦ። ዘዓወቱ ብሩር ፍሉይ ክእለት፣ ተውህቦን ጥበብን ዲዛይነራቶም ዘርእዩ ኣዚዮም ዘብርሁን ብዙሕ ፈጠራውያንን ስራሕቲ እዮም። Reefit ጫማ ዝበለጸ፣ ምሳሌ ዝኾነ፣ ብኣገዳሲ መገዲ ሞያውን ብዕምቆት ሓድሽን ስራሕ ክኾን ይጽበ። እዚ ዝዓወተ ዲዛይን ናይ ብሩር ሽልማት A' Design Award ብዙሕ ዝተራእየን ዝደነቐን ፈጠራ እዩ፣ ጥቕሚ ዘምጽእን ደረት ጥበብ፣ ሳይንስ፣ ዲዛይንን ቴክኖሎጂን ዘስፍሕን። Reefit ጫማ ብብዙሕ ዝቐንኣሉ ፍጥረት እዩ፣ ድሌታት ዘበራብር፣ ጽቡቕ ስምዒታት ዘምጽእን ሰንቢድን ምድናቕን ዘበራብርን።

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: This footwear concept is a fusion of generative design and bio-integrated material science, inspired by the symbiotic nature of coral reefs. Utilizing parametric modeling and 3D printing with biodegradable materials, it embodies an intricate balance between structural integrity and organic fluidity. The multi-layered composition integrates a coral skeleton framework for support and a soft-skin lattice for adaptability, offering a unique haptic experience. Beyond aesthetics, its lifecycle embodies a complete sustainability loop—once worn out, the shoes can be repurposed as artificial coral reefs, reintegrating into marine ecosystems to foster new habitats.
Dimensions & Packaging: Flexible lattice composition, biodegradable mycelium composites, and 3D-printed structural coral-inspired framework. Adaptable sizing range via generative fit algorithms.
Tags: Biomimetic Footwear, Sustainable Fashion, Computational Design, Coral Restoration, Machine Learning, Eco-Futurism
Production Technology: The footwear is realized through generative design workflows, integrating biomimetic simulations, 3D-printed bio-composites, and mycelium-based biodegradable polymers. The parametric structure optimizes breathability, structural performance, and lightweight flexibility. The material composition includes seaweed-derived bioplastics, calcium-infused lattice structures, and fungal mycelium composites, ensuring a regenerative lifecycle aligned with oceanic restoration initiatives. Computational fluid dynamics (CFD) and topological optimization refine the form’s hydrodynamic properties, enhancing its environmental synergy when repurposed as an artificial reef structure.
Design Challenge: Key challenges involved balancing highly organic aesthetics with structural feasibility, ensuring manufacturability while maintaining an avant-garde design language. The material science complexities of developing fully biodegradable yet durable footwear posed additional constraints, requiring iterative prototyping and structural simulations. Furthermore, bridging computational design with ecological utility demanded extensive collaboration between fashion technologists and marine conservation experts. Ultimately, this project redefines footwear as a biological artifact, capable of both self-expression and environmental restoration.
Research: This project employs an interdisciplinary research approach at the convergence of computational design, biomaterials, and marine ecology. Core objectives include: Analyzing coral growth patterns through pattern recognition to inform dynamic footwear structures. Developing parametric footwear forms that optimize support and adaptability based on generative design principles. Testing biofabricated materials for structural resilience and marine integration, ensuring sustainability beyond the product lifecycle. Collaborations with material scientists, marine biologists, and algorithmic designers refine the manufacturability of bio-integrated footwear. The research underscores the potential for fashion as a regenerative agent, transforming waste into ecological solutions.
Inspiration: The project reimagines shoes as living ecosystems, merging marine biology, computational design, and sustainability. Drawing from the duality of coral structures—the rigid skeleton and the soft, enveloping polyps—the shoe mimics nature’s architecture, offering both protection and adaptability. Inspired by the regenerative properties of coral reefs, this project envisions footwear as a harmonious extension of natural cycles, redefining the relationship between fashion, ecology, and biomimicry.
Project Duration: The project commenced in March 2025, developed across multiple research hubs specializing in generative design, bio-fabrication, and sustainable material science. Research and prototyping take place in interdisciplinary studios, iterating through simulation and material testing.
Operation Flow: Designed for both high-fashion and sustainable impact, the coral-inspired footwear offers a radical reinterpretation of footwear lifecycle. The structure dynamically conforms to the foot, ensuring ergonomic adaptability. Over time, its material composition subtly evolves with exposure to moisture and heat, enhancing biodegradability. Upon retirement, the shoes can be deployed in marine restoration efforts, where their calcium-rich structure facilitates coral attachment and marine biodiversity growth, extending their functional impact beyond fashion into ecological preservation.
Image Credits: PEAR & MULBERRY