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Ghaffari ናይ ምርኢት ዳስ by Mohammad Hakiminia

Ghaffari ናይ ምርኢት ዳስ by Mohammad Hakiminia is a highly esteemed winner of the very prestigious 2025 ናይ ብሩር ሽልማት A' Design Award in ንድፊ ኣርክቴክቸር ናይ ንግዲ ምርኢት፣ ውሽጣውን ኤግዚቢትን Competition Category.


ብሩርናይ ንግዲ ምርኢት· 2025

Ghaffari ናይ ምርኢት ዳስ

by Mohammad Hakiminia

Client: Ghaffari Chemical Industries Corp.

ናይ ብሩር ሽልማት A' Design Award Winner in ናይ ንግዲ ምርኢት Category

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Colors

The Design

About Ghaffari ናይ ምርኢት ዳስ

ጋፋሪ ንሓደ ኩባንያ ኬሚካላዊ ኢንዱስትሪታት ዝተነድፈ ናይ ምርኢት ዳስ እዩ። እቲ ዳስ ኣብ ኣዳራሽ 6 ናይ ኣህጉራዊ ማእከል ምርኢት ተህራን 400 ትርብዒት ሜትሮ ዝሽፍን እዩ። ኣብቲ ቀንዲ መስመር ናይቲ ቦታ ዓቢ ናይ ተለቪዥን መንደቕ ተቐሚጡ ዝተፈላለየ ትሕዝቶ ናይቲ ብራንድ የቕርብ። እቲ ስክሪን ናብ ውሽጢ ዝኣተወ ኮይኑ፡ ነቲ ኣብ መንጎ እቲ ዳስን እቲ ህዝባዊ መተሓላለፊ መንገድን ዘሎ ዶብ ብሓድሽ መልክዕ ይገልጾ፡ ከምኡ'ውን ከም መድረኽ ዝመስል መሰጋገሪ ቦታ ይፈጥር። እቲ ዝተረፈ ክፋል ናይቲ መስመር ከም ቀንዲ መእተዊ የገልግል። እቲ ዳስ ንመርኣያ ፍርያት ዝኸውን ናይ ስቱድዮ ቦታ፡ ናይ ቃለ-መሕትት ቦታን ናይ ስእሊ ቦታን እውን ይሓቁፍ።

The Recognition

About the ናይ ብሩር ሽልማት A' Design Award

Ghaffari ናይ ምርኢት ዳስ ናይ ብሩር ሽልማት A' Design Award ዝዓወተ እዩ፣ ንጽቡቓት፣ ልዑላትን ዘስደምምን ላዕለዋይ ደረጃ ዘለዎም ዲዛይናት ዝወሃብ ብዘይተለምደ ኣዚዩ ክቡር ኣፍልጦ። ዘዓወቱ ብሩር ፍሉይ ክእለት፣ ተውህቦን ጥበብን ዲዛይነራቶም ዘርእዩ ኣዚዮም ዘብርሁን ብዙሕ ፈጠራውያንን ስራሕቲ እዮም። Ghaffari ናይ ምርኢት ዳስ ዝበለጸ፣ ምሳሌ ዝኾነ፣ ብኣገዳሲ መገዲ ሞያውን ብዕምቆት ሓድሽን ስራሕ ክኾን ይጽበ። እዚ ዝዓወተ ዲዛይን ናይ ብሩር ሽልማት A' Design Award ብዙሕ ዝተራእየን ዝደነቐን ፈጠራ እዩ፣ ጥቕሚ ዘምጽእን ደረት ጥበብ፣ ሳይንስ፣ ዲዛይንን ቴክኖሎጂን ዘስፍሕን። Ghaffari ናይ ምርኢት ዳስ ብብዙሕ ዝቐንኣሉ ፍጥረት እዩ፣ ድሌታት ዘበራብር፣ ጽቡቕ ስምዒታት ዘምጽእን ሰንቢድን ምድናቕን ዘበራብርን።

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties
By recessing the TV wall, the boundary between the booth and the public corridor was redefined, creating a stage-like area that acted as a transitional space. This strategic move also ensured that the remaining portion of the primary axis functioned as the primary entrance to the booth.
Dimensions & Packaging
The exhibition booth for Ghafari Chemical Industries was a 400-square-meter project located in Hall 6 of the Tehran International Exhibition Center
Tags
Ghaffari, Exhibition, Design, Architecture
Production Technology
The core idea of the project was to place a large TV wall along the primary axis of the site. This screen serves as a dynamic visual element for presenting the brand’s diverse content.
Design Challenge
The main design challenge is how to create a space that not only meets the functional requirements of an exhibition booth but also incorporates the spatial qualities of an inviting environment for two distinct audience groups—sometimes with conflicting needs—within a unified and cohesive design
Research
• A studio-like space for product testing and new product demonstrations
• An area for interviews
• A designated spot for photo opportunities and brand engagement
Inspiration
The primary design challenge was to create a space that could simultaneously attract general visitors and high-profile clients.
Project Duration
The project started in January 2025 in Tehran and finished in January 2025 in Tehran, and was exhibited in Tehran International Exhibition in January 2025.
Operation Flow
On its sixtieth anniversary, Ghafari chemical industries underwent a significant transformation, including rebranding, revamping its visual identity and packaging, and launching new products, all of which needed to be highlighted at the exhibition.
Patents
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Image Credits
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