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24 Solar Terms And Gods ተኸታታሊ ስእላዊ መግለጺ by Zhejiang Firstdot

24 Solar Terms And Gods ተኸታታሊ ስእላዊ መግለጺ by Zhejiang Firstdot is a highly esteemed winner of the very prestigious 2025 ናይ ብሩር ሽልማት A' Design Award in ንድፊ ግራፊክስ፣ ስእልን ብዓይኒ ዝረአ ርክብን Competition Category.


ብሩርግራፊክ· 2025

24 Solar Terms And Gods ተኸታታሊ ስእላዊ መግለጺ

by Zhejiang Firstdot

Client: Nanji E-Commerce Co., Ltd.

ናይ ብሩር ሽልማት A' Design Award Winner in ግራፊክ Category

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Colors

The Design

About 24 Solar Terms And Gods ተኸታታሊ ስእላዊ መግለጺ

24 ወቕታዊ ግዜታት ጸሓይን ኣማልኽትን፡ ንነፍሲ ወከፍ ካብቶም 24 ቻይናውያን ወቕታዊ ግዜታት ጸሓይ ምስ ባህላዊ ኣምላኽ ዘጻምድ ተኸታታሊ ስእላዊ መግለጺ እዩ። እዞም ስነ-ጥበባዊ ስራሓት ካብ ጥንታውያን ቻይናውያን ክላሲካዊ ጽሑፋት ዝተወስዱ ኣፈ-ታሪኻውያን ኣካላትን ካብ ቅርጽታት ኣብ ከውሒ ዝተቐርጹ ስእልታትን ዝምንጩ ኮይኖም፡ ረቂቕ ዝርዝርን ቀይሕን ጸሊምን ሕብርታት ይጥቀሙ። ነፍሲ ወከፍ ስእላዊ መግለጺ 594 ብ 420 ሚሊሜተር ዝዓቐኑ ኮይኑ፡ ንሕትመትን ዲጂታላዊ ምርኢትን ተዳልዩ ኣሎ። ኣብ ታሕተዋይ የማናይ ኩርናዕ ነፍሲ ወከፍ ስእላዊ መግለጺ ዘሎ QR ኮድ፡ ናብ መግለጺታት ወቕታዊ ግዜታት ጸሓይ፡ ዛንታታት ኣማልኽትን ሕርሻዊ ፍልጠትን ዝሓዘ መርበብ ሓበሬታ የራኽብ።

The Recognition

About the ናይ ብሩር ሽልማት A' Design Award

24 Solar Terms And Gods ተኸታታሊ ስእላዊ መግለጺ ናይ ብሩር ሽልማት A' Design Award ዝዓወተ እዩ፣ ንጽቡቓት፣ ልዑላትን ዘስደምምን ላዕለዋይ ደረጃ ዘለዎም ዲዛይናት ዝወሃብ ብዘይተለምደ ኣዚዩ ክቡር ኣፍልጦ። ዘዓወቱ ብሩር ፍሉይ ክእለት፣ ተውህቦን ጥበብን ዲዛይነራቶም ዘርእዩ ኣዚዮም ዘብርሁን ብዙሕ ፈጠራውያንን ስራሕቲ እዮም። 24 Solar Terms And Gods ተኸታታሊ ስእላዊ መግለጺ ዝበለጸ፣ ምሳሌ ዝኾነ፣ ብኣገዳሲ መገዲ ሞያውን ብዕምቆት ሓድሽን ስራሕ ክኾን ይጽበ። እዚ ዝዓወተ ዲዛይን ናይ ብሩር ሽልማት A' Design Award ብዙሕ ዝተራእየን ዝደነቐን ፈጠራ እዩ፣ ጥቕሚ ዘምጽእን ደረት ጥበብ፣ ሳይንስ፣ ዲዛይንን ቴክኖሎጂን ዘስፍሕን። 24 Solar Terms And Gods ተኸታታሊ ስእላዊ መግለጺ ብብዙሕ ዝቐንኣሉ ፍጥረት እዩ፣ ድሌታት ዘበራብር፣ ጽቡቕ ስምዒታት ዘምጽእን ሰንቢድን ምድናቕን ዘበራብርን።

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties
This illustration series centers on 24 solar terms, artfully reinterpreting their associated deities through modern design. The artworks reveal natural and cultural essence, merging tradition with modernity to revitalize ancient Chinese seasonal heritage in fresh visual forms. Meticulously crafted with intricate details and harmonious color palettes, this series cultivates an atmosphere that balances mystical allure and modern elegance.
Dimensions & Packaging
594mm × 420mm
Tags
Illustration Design, 24 Solar Terms and Traditional Deities, Petroglyph form, Modern Design, Website Interaction Design
Production Technology
The illustrations take inspiration from the petroglyph form, balancing meticulous detail with vivid hues to recreate Stone Age authenticity, effectively enhancing mythological immersion. Designed for adaptability across different media, they also ensure the optimal visual impact across both printed materials and digital displays while maintaining artistic coherence.
Design Challenge
The core challenge lies in artistically integrating 24 solar terms with deity imagery through modern design. These divine figures are hybrids of human, animal and mythological traits, embodying both natural charm and cultural identity. A striking red and black palette creates mystical and modern aesthetics, while the QR codes bridge physical and digital realms, enabling intuitive interaction and facilitating easy exploration of traditional culture.
Research
As a traditional festival system, the 24 solar terms reflect celestial patterns and natural cycles. Ancient Chinese relied on this calendar to guide activities, forming a cultural cornerstone of classical folk traditions. This illustration series reimagines traditional deities associated with 24 solar terms through modern design. By reinforcing their cultural connections, this series fosters both cultural accessibility and heritage transmission.
Inspiration
Drawing inspiration from mythological figures in ancient Chinese classics like Classic of Mountains and Seas, this series transforms folkloric imagery brimming with fantasy and mystique into contemporary art. The designer conducted profound research to extract essential cultural elements, then innovatively reinterpreted them through the lens of 24 solar terms. The resulting works preserve traditional charm while breathing modern vitality into each character.
Project Duration
The design and development of this project started in China, in 2021.
Operation Flow
To facilitate cultural exploration of 24 solar terms and traditional deities, each illustration features a QR code at the lower right corner. By scanning the code, viewers can access a dedicated website featuring rich content, including detailed solar term explanations, deity stories, and agricultural wisdom. All presented through vivid images and text, this interactive approach makes traditional cultural discovery both accessible and enjoyable.
Team Members
Qiaoling Xu
Miaomiao Qiu
Haokai Tang
Xiaofan Xu
Huijiao Jin
Weiwei Lou

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