ዲዛይን Piggy Express ናይ ብራንድ ገጸ-ባህሪ ዲዛይን ብ Du Qingyu and Dong Xiuxiu ኣብ ናይ ውድድር ምድብ ንድፊ ግራፊክስ፣ ስእልን ብዓይኒ ዝረአ ርክብን ኣዝዩ ዝኸበረ ተሸላማይ ናይ 2026 ናይ ነሓስ ሽልማት A' Design Award እዩ።
ነሓስግራፊክ· 2026
Piggy Express ናይ ብራንድ ገጸ-ባህሪ ዲዛይን
ዓሚል: Piggy Express Creative Design Team
ኣብ ምድብ ግራፊክ ተሸላማይ ናይ ነሓስ ሽልማት A' Design Award
ዝተረጋገጸ ተሸላማይ
ንቁጽሪ #173387 ሽልማት ኣረጋግጽእቲ ዲዛይን
ብዛዕባ Piggy Express ናይ ብራንድ ገጸ-ባህሪ ዲዛይን
ፒጊ ኤክስፕረስ ንኣገልግሎት ጻውዒት መጓዓዝያ ዝተፈጥረ ናይ ብራንድ ገጸ-ባህሪ ዲዛይን እዩ። እቲ ገጸ-ባህሪ ነቲ ኣብ ሎጎ እቲ ብራንድ ዘሎ ምስሊ ሓሰማ ናብ ምሕዝነታዊ መሳፍርቲ ጉዕዞ የማዕብሎ። ልዑል ጽዕነት ዘለዎ ናይ ሕብሪ ኣወዳድባ ንዓይናዊ ተራእዮነት ብ42 ሚእታዊት ይውስኸሉ፣ ነጻ ዝኾነ ቅርጺ ጽላሎት ድማ ነቲ ገጸ-ባህሪ ኣብ ኩሉ ሚድያታት ተፈላጥነቱ ከም ዝሕሉ ይገብር። ኣኒሜሽናት ንተጠቀምቲ ኣብ ከም ምጥቃም ኩፖንን ምክትታል መገድን ዝኣመሰሉ ዕማማት ይመርሑ። እቲ ገጸ-ባህሪ ብሰላሳ ዙርያታት ምድግጋም ቅርጺ ተመሓይሹ፣ ኣብ ከተማታት ቻይና ምስ ልዕሊ ሚእቲ ተጠቀምቲ ድማ ተፈቲኑ።
እቲ ኣፍልጦ
ብዛዕባ ናይ ነሓስ ሽልማት A' Design Award
Piggy Express ናይ ብራንድ ገጸ-ባህሪ ዲዛይን ናይ ነሓስ ሽልማት A' Design Award ዝዓወተ እዩ፣ ብፈጠራ፣ ርእሰ ሓይልን ስቕታን ዝፍለዩ ብልጫ ዘለዎም ዲዛይናት ዝወሃብ ኣዚዩ ክቡር ኣፍልጦ። ዘዓወቱ ነሓስ ሰፊሕ ተሞክሮ፣ ምሕሳብን ርእሰ ምምዕባልን ዲዛይነራቶም ዘረጋግጹ ኣዚዮም ክኢላታትን ብዘደንቕ መገዲ ፈጠራውያንን ኣርቴፋክትታት እዮም። Piggy Express ናይ ብራንድ ገጸ-ባህሪ ዲዛይን ብዙሕ ዝተመነየ፣ ዝደነቐን ዝፈተዎን ብኣገዳሲ መገዲ ሞያውን ሓድሽን ኣቕሓ ክኾን ይጽበ። እዚ ዝዓወተ ዲዛይን ናይ ነሓስ ሽልማት A' Design Award ኣብ ጥበብ፣ ሳይንስ፣ ዲዛይንን ቴክኖሎጂን ዝበለጹ ልምድታት ዘጣምር፣ ንዝርዝር ብዝህቦ ኣቓልቦ ድማ ዝበለጸ እዩ። Piggy Express ናይ ብራንድ ገጸ-ባህሪ ዲዛይን ድልየታት ብጽባቐ የማልእ፣ ንድሌታት ይትንክፍ፣ ንስምዒታት የማርኽን ሕቶ ድማ የሰሕብን።
ድሕሪ እቲ ዲዛይን
ናይ ፕረስ ኪት
ክረዲትታት፣ ኣባላት ጋንታን ቴክኒካዊ ዝርዝራትን ብዲዛይነር ዝቐረቡ።
- ፍሉያት ባህርያት
- The design went through 30 rounds of shape iteration, and was tested among more than 100 users from first, second and third tier cities in China, to verify its cross regional cultural acceptance and visual recognition. The multi level sampling focused on two core indicators, visual recognition speed and user affinity. Empirical data from different urban demographic groups guided the optimization of the structure and core visual features of the character. The high saturation color scheme increases the visual visibility of the character by 42 percent, and the independent silhouette design ensures recognizability in all media scenes.
- ዓቐንን ማዕሸግን
- The sizes depend of the media where it is applied
- መለለዪታት
- Brand Character Design, Visual Identity Design, Visual Communication, IP, Emotional Brand, Gamified Experience, User Research, Commercial Conversion
- ናይ ምፍራይ ቴክኖሎጂ
- The visual system is made with Adobe Creative Suite, Cinema 4D, and Octane Render, with standardized specifications to ensure IP consistency and extensibility across digital, physical, and vehicle media, solving industry adaptation problems.
- ናይ ዲዛይን ብድሆ
- The core challenge of this project is to transform static brand visual symbols into a complete brand character IP with emotional value. We must ensure the character carries the brand's emotional tone while retaining high recognizability across complex multi scene applications. By balancing a friendly visual style with a unified brand specification system, we integrate the character into the brand's full channel visual system, helping it build differentiated competitiveness in a homogenized market.
- ምርምር
- This study addresses the emotional coldness and functional homogenization in the ride hailing sector. By establishing a multi dimensional evaluation model, we bridged the gap between visual recognition and emotional resonance. The process involved targeted user surveys and iterative testing across multi tier Chinese cities. The final design aligns brand visual identity with emotional value against traditional industry schemes. This project offers a quantifiable, reusable framework for transforming transactional services into humanized brand experiences.
- ምንጪ ሓሳብ
- The ride hailing industry is highly homogenized, with most brands prioritizing functional efficiency over emotional connection with users, leading to generally low user brand affinity. This project was created to fill this gap. The character inherits and evolves the core visual elements of the official logo of the brand, redefining the pig icon, a widely recognized symbol of savings, into a friendly travel companion, reshaping the emotional tone of the brand, and humanizing the digital mobility experience for users.
- ናይ ፕሮጀክት ግዜ
- Launched in Beijing in 2024, the project continues to iterate across multiple scenarios including digital interfaces, vehicle livery, and collaborative activities.
It now covers full-channel communication and serves more than 1,000,000 users. - ናይ ስርሒት ፍሰት
- The Brand Character functions as a living interface element. Through anthropomorphic animations, Piggy Express Character guides users through complex workflows, such as coupon redemption and route tracking. These purposeful micro-interactions have catalyzed a 35% increase in daily active engagement, turning routine tasks into moments of delight. The derivative ecosystem, covering both physical and digital touchpoints, maintains a positive sentiment rate of over 90%, proving that emotional design is a powerful driver for brand affinity and commercial conversion.
- ኣባላት ጋንታ
- Du Qingyu
Dong Xiuxiu
Liu Jiaqi
Shen Fangyuan - ናይ ስእሊ ክረዲት
- Piggy Express
ስፖንሰር ዝተገብረ
ልዕሊ Designers.org ዳህሰስ
ካብ ናይ ማስታወቂያ መሻርኽትና ፍርያት፣ ኣገልግሎታትን ዕድላትን ፍለጥ።
ተወሳኺ ንምርካብ
ተዛመድቲ ዲዛይናት
ካብ ተመሳሳሊ ምድብ ብብቕዓት ዝተመረጹ ተወሳኺ ሽልማት ዝተዓወቱ ዲዛይናት ድለዩ።
