Yuplet Branding ናይ ትካል መንነት ብ Jake Wilkins

ዲዛይን Yuplet Branding ናይ ትካል መንነት ብ Jake Wilkins ኣብ ናይ ውድድር ምድብ ንድፊ ግራፊክስ፣ ስእልን ብዓይኒ ዝረአ ርክብን ኣዝዩ ዝኸበረ ተሸላማይ ናይ 2026 ናይ ነሓስ ሽልማት A' Design Award እዩ።

ነሓስግራፊክ· 2026

Yuplet Branding ናይ ትካል መንነት

ብ Jake Wilkins

ዓሚል: Yuplet

ኣብ ምድብ ግራፊክ ተሸላማይ ናይ ነሓስ ሽልማት A' Design Award

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ዝተረጋገጸ ተሸላማይ

ንቁጽሪ #175650 ሽልማት ኣረጋግጽ

ኣብ A' Design Award ርአዮ ጋዜጣዊ መግለጺ ባጅ ሽልማት

ሕብርታት

እቲ ዲዛይን

ብዛዕባ Yuplet Branding ናይ ትካል መንነት

ዩፕለት ብራንዲንግ ንዕዳጋ ብኢድ ዝተሰርሑን ቀጻልነት ዘለዎምን ፍርያት ዝተፈጥረ ናይ ትካል መንነት እዩ። እቲ ስርዓት ኣብ ቅርጺ ወርሒ-ቀርኒ ዝማእከሉ ኮይኑ፡ ኣብቲ ብፍሉይ ዝተነድፈ ቃላዊ ምልክት፡ ኣይኮኖግራፊ፡ ስእላዊ መግለጺታትን ኣቀማምጣታትን ብቐጻልነት ተተግቢሩ ኣሎ። ደሚቕ ቀጠልያ ሕብሪ ንተመኩሮ ዓደግቲ ዝሕብር ክኸውን እንከሎ፡ ሃብታም ወይነ-ጠጅ ሕብሪ ድማ ንሸየጥቲ ይመርሕ፣ በዚ ድማ ንነፍሲ ወከፍ ጉጅለ ተጠቀምቲ ንጹር ናይ ዓይኒ ምልክት ይህብ። ካብ መጽናዕቲ ምስ መንእሰያት ተጠቀምቲ ዝተወስዱ ዝተኾለሉ ቅርጽታት፡ ድሙቕ ንፅፅርን ሞባይል-ቀዳምነት ዝህቡ ምልክታትን ነቲ መንነት ኣብ ዲጂታላውን ሕትመታውን ናይ ርክብ ነጥብታት የስፍሕዎ። ዲጂታላዊ ንብረታት ብቬክተር ቅርጺ ተዳልዮም እዮም።

እቲ ኣፍልጦ

ብዛዕባ ናይ ነሓስ ሽልማት A' Design Award

Yuplet Branding ናይ ትካል መንነት ናይ ነሓስ ሽልማት A' Design Award ዝዓወተ እዩ፣ ብፈጠራ፣ ርእሰ ሓይልን ስቕታን ዝፍለዩ ብልጫ ዘለዎም ዲዛይናት ዝወሃብ ኣዚዩ ክቡር ኣፍልጦ። ዘዓወቱ ነሓስ ሰፊሕ ተሞክሮ፣ ምሕሳብን ርእሰ ምምዕባልን ዲዛይነራቶም ዘረጋግጹ ኣዚዮም ክኢላታትን ብዘደንቕ መገዲ ፈጠራውያንን ኣርቴፋክትታት እዮም። Yuplet Branding ናይ ትካል መንነት ብዙሕ ዝተመነየ፣ ዝደነቐን ዝፈተዎን ብኣገዳሲ መገዲ ሞያውን ሓድሽን ኣቕሓ ክኾን ይጽበ። እዚ ዝዓወተ ዲዛይን ናይ ነሓስ ሽልማት A' Design Award ኣብ ጥበብ፣ ሳይንስ፣ ዲዛይንን ቴክኖሎጂን ዝበለጹ ልምድታት ዘጣምር፣ ንዝርዝር ብዝህቦ ኣቓልቦ ድማ ዝበለጸ እዩ። Yuplet Branding ናይ ትካል መንነት ድልየታት ብጽባቐ የማልእ፣ ንድሌታት ይትንክፍ፣ ንስምዒታት የማርኽን ሕቶ ድማ የሰሕብን።

ድሕሪ እቲ ዲዛይን

ናይ ፕረስ ኪት

ክረዲትታት፣ ኣባላት ጋንታን ቴክኒካዊ ዝርዝራትን ብዲዛይነር ዝቐረቡ።

ፍሉያት ባህርያት: Yuplet is a marketplace for handmade and sustainable products, aiming at the next generation of consumers. This identity reimagines sustainability for gen-z, blending consumer appeal with merchant utility through a vibrant visual system. A crescent motif unifies bespoke iconography, illustrations, and layouts across digital and physical touchpoints, whilst vivid green and rich purple distinguish buyer and seller experiences.
ዓቐንን ማዕሸግን: The work included the development of a custom wordmark, crescent-based iconography set, illustration system, colour scheme, and design guidelines. Digital assets were created in vector format (SVG, PDF), optimised for responsive use across platforms.
መለለዪታት: Brand, UI, Consumer, Corporate Identity, Gen Z, Print, Graphic
ናይ ምፍራይ ቴክኖሎጂ: The design was developed through an iterative, research-driven process combining user-centered design methodologies with brand systems thinking. We crafted a custom wordmark and crescent-based motif, then extended it into iconography, illustrations, and UI components.
ናይ ዲዛይን ብድሆ: The biggest challenge was creating a cohesive brand with visual appeal for such a wide set of users and scenarios, all while making sustainability feel exciting. Socially, we had to overcome the perception that eco-conscious products lack style or convenience.
ምርምር: We conducted qualitative user research to understand how younger consumers engage with sustainable products. Our goal was to make sustainability more appealing and accessible. Using surveys and interviews we found a strong preference for bold visuals, intuitive design, and brands with purpose.
ምንጪ ሓሳብ: Inspired by a desire to reposition sustainability as aspirational rather than sacrificial, especially for digital natives, this work draws from extensive user interviews, surveys, and persona development, and identified key visual and behavioural cues that resonate with this audience. Influenced by the mobile-first design language of rounded forms, bold contrast, and playful minimalism, we translated these digital-native aesthetics into a unified brand system across both screen and print.
ናይ ፕሮጀክት ግዜ: This project was completed over a period of 8 weeks in London, United Kingdom, starting in December 2024.
ናይ ስርሒት ፍሰት: Bright green draws in shoppers, while rich purple guides sellers. The crescent shape moves playfully across screens and print, helping users navigate and recognise the brand instantly. Whether browsing the app, seeing a billboard, or receiving a package, every touchpoint should feel connected, clear, and visually exciting.
ኣባላት ጋንታ: Jake Wilkins