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Hued ናይ ትካል ብራንድ መንነት by Ibrahim Badri

Hued ናይ ትካል ብራንድ መንነት by Ibrahim Badri is a highly esteemed winner of the very prestigious 2026 ናይ ብሩር ሽልማት A' Design Award in ንድፊ ግራፊክስ፣ ስእልን ብዓይኒ ዝረአ ርክብን Competition Category.


ብሩርግራፊክ· 2026

Hued ናይ ትካል ብራንድ መንነት

by Ibrahim Badri

Client: Hued

ናይ ብሩር ሽልማት A' Design Award Winner in ግራፊክ Category

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Colors

The Design

About Hued ናይ ትካል ብራንድ መንነት

እቲ ስእላዊ መንነት ብሳዑዲ ባህሊ ዝተመስጠ ስርዓት ተጠቒሙ ፈጠራነት ይምርምር። ቀያሕ ደም ዝመስል ሕብርታት፡ ልስሉስ ዝተነፍሐ ቅርጽታትን ብስእሊ ዝተገልጹ ገጸ-ባህርያትን፡ መግለጺን ፈተነን ዘተባብዕ ቀረባ ዝኾነ ስእላዊ ቋንቋ ይፈጥሩ። ከም ጀበና ቡን፡ ሴፍን ጭላፍን ዝኣመሰሉ ባህላዊ ነገራት ኣብ ዝተፈላለዩ ኣጠቓቕማታት ከም ልሙዳት ምልክታት ይረኣዩ። ቅርጻዊ ስርዓታት (ፓተርንስ) ስኒትን ቀጻልነትን የተኣታትዉ፡ ስእላዊ ምልክታት (ፒክቶግራፍስ) ድማ ደረጃታት ናይቲ ፈጠራዊ መስርሕ ይገልጹ፡ እዚ ድማ ብስነ-ጥበብ፡ ፈጠራነት፡ ዲዛይንን ምህዞን ዝርከብ ሓጎስ ዝብል ሓሳብ የንጸባርቕ።

The Recognition

About the ናይ ብሩር ሽልማት A' Design Award

Hued ናይ ትካል ብራንድ መንነት ናይ ብሩር ሽልማት A' Design Award ዝዓወተ እዩ፣ ንጽቡቓት፣ ልዑላትን ዘስደምምን ላዕለዋይ ደረጃ ዘለዎም ዲዛይናት ዝወሃብ ብዘይተለምደ ኣዚዩ ክቡር ኣፍልጦ። ዘዓወቱ ብሩር ፍሉይ ክእለት፣ ተውህቦን ጥበብን ዲዛይነራቶም ዘርእዩ ኣዚዮም ዘብርሁን ብዙሕ ፈጠራውያንን ስራሕቲ እዮም። Hued ናይ ትካል ብራንድ መንነት ዝበለጸ፣ ምሳሌ ዝኾነ፣ ብኣገዳሲ መገዲ ሞያውን ብዕምቆት ሓድሽን ስራሕ ክኾን ይጽበ። እዚ ዝዓወተ ዲዛይን ናይ ብሩር ሽልማት A' Design Award ብዙሕ ዝተራእየን ዝደነቐን ፈጠራ እዩ፣ ጥቕሚ ዘምጽእን ደረት ጥበብ፣ ሳይንስ፣ ዲዛይንን ቴክኖሎጂን ዘስፍሕን። Hued ናይ ትካል ብራንድ መንነት ብብዙሕ ዝቐንኣሉ ፍጥረት እዩ፣ ድሌታት ዘበራብር፣ ጽቡቕ ስምዒታት ዘምጽእን ሰንቢድን ምድናቕን ዘበራብርን።

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties
Joy radiates through vibrant Crimson and playful forms. Six HUEDer characters bring the brand to life through agile illustrations favoring imagination over literalism. Saudi motifs - coffee pots, swords, falcons - honor heritage. Dynamic patterns express energy and movement. Illustrations tribute art and design classics while celebrating Saudi culture. Every element - from vibrant color to cultural symbolism - transforms HUED's purpose into visual celebration, expressing the power of art, creativity, design, and innovation in bringing joy.
Tags
joy, art, creativity, design, innovation, culture,
Design Challenge
The challenge was translating HUED's multifaceted purpose - joy through art, creativity, design, innovation - and Saudi culture into cohesive visual expression. Each discipline carries inherent complexity; unifying them without fragmentation required deep immersion in HUED's practice, HUEDers' personalities, and the fundamental essence of each creative field. Parallel exploration of Saudi culture revealed authentic connections. Through rigorous experimentation and craftsmanship, disparate elements transformed into a synergistic whole where components reinforce rather than compete.
Inspiration
The identity springs from what ignites joy through art, design, creativity, and innovation - vibrant energy, playful forms, and cultural richness. Rooted in Saudi culture and people, every visual transforms HUED's purpose into a living, delightful expression.
Project Duration
Located in Riyadh, Saudi Arabia. This Project took over 2 years from start to launch
Team Members
Ibrahim Badri
Aya Baalbaki
Amira Ashkir
Iman Idris
Hala AlMubarrak
Nora AlNami

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