Prepd ቀንዲ ተግባር፡ ብራንድ መንነት ብ Cansu Dagbagli Ferreira

ዲዛይን Prepd ቀንዲ ተግባር፡ ብራንድ መንነት ብ Cansu Dagbagli Ferreira ኣብ ናይ ውድድር ምድብ ንድፊ ግራፊክስ፣ ስእልን ብዓይኒ ዝረአ ርክብን ኣዝዩ ዝኸበረ ተሸላማይ ናይ 2026 ናይ ነሓስ ሽልማት A' Design Award እዩ።

ነሓስግራፊክ· 2026

Prepd ቀንዲ ተግባር፡ ብራንድ መንነት

ብ Cansu Dagbagli Ferreira

ዓሚል: Cansu Ferreira

ኣብ ምድብ ግራፊክ ተሸላማይ ናይ ነሓስ ሽልማት A' Design Award

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ዝተረጋገጸ ተሸላማይ

ንቁጽሪ #181178 ሽልማት ኣረጋግጽ

ሳይት ብጻሕ ኣብ A' Design Award ርአዮ ጋዜጣዊ መግለጺ ባጅ ሽልማት

ሕብርታት

እቲ ዲዛይን

ብዛዕባ Prepd ቀንዲ ተግባር፡ ብራንድ መንነት

Prepd ናይ ዲጂታዊ ኢንፍሉወንሰራት ረሲፒታት ናብ ብሞያውያን ዝተዳለወ ምግቢ ዝቕይር ሓድሽ ናይ ምግቢ ምብጻሕ መድረኽ እዩ። መንነቱ ኣብ ናይ ምግቢ ቴክኖሎጂ ዓውዲ ንኽርብሽ ተባሂሉ ዝተነደፈ ጎሊሑ ዝረኣ ዘመናዊ ውቅር ኣብ ማእከሉ ገይሩ እዩ። ብጫካ ጎዶሎ ጸጋ (negative space) ዝረአ ዝተጠበሰሉ ቅርዓት ዘለዎ ብልሒ ዝመልኦ ሎጎታይፕን ዝለዓለ ንጽጽር ዘለዎ ቀጠልያን ላይምን ሕብራዊ ቅንብርን ብምሓዝ፡ እዚ ብራንድ ኣብ መንጎ ፈጠርትን ተጠቀምትን ዘሎ ምትእስሳር የኽብር። ብገላጺ ቀዳምነት ንሰብ ዝህብ ፎቶግራፍን ጽሩይ ጆሜትሪን፡ Prepd ናይ ምጅማጅ (scrolling) ተግባር ናብ ተጨባጢ ብልዑል ጽሬት ዝተዓደለ ናይ ምግቢ ተመኩሮ ይቕይሮ።

እቲ ኣፍልጦ

ብዛዕባ ናይ ነሓስ ሽልማት A' Design Award

Prepd ቀንዲ ተግባር፡ ብራንድ መንነት ናይ ነሓስ ሽልማት A' Design Award ዝዓወተ እዩ፣ ብፈጠራ፣ ርእሰ ሓይልን ስቕታን ዝፍለዩ ብልጫ ዘለዎም ዲዛይናት ዝወሃብ ኣዚዩ ክቡር ኣፍልጦ። ዘዓወቱ ነሓስ ሰፊሕ ተሞክሮ፣ ምሕሳብን ርእሰ ምምዕባልን ዲዛይነራቶም ዘረጋግጹ ኣዚዮም ክኢላታትን ብዘደንቕ መገዲ ፈጠራውያንን ኣርቴፋክትታት እዮም። Prepd ቀንዲ ተግባር፡ ብራንድ መንነት ብዙሕ ዝተመነየ፣ ዝደነቐን ዝፈተዎን ብኣገዳሲ መገዲ ሞያውን ሓድሽን ኣቕሓ ክኾን ይጽበ። እዚ ዝዓወተ ዲዛይን ናይ ነሓስ ሽልማት A' Design Award ኣብ ጥበብ፣ ሳይንስ፣ ዲዛይንን ቴክኖሎጂን ዝበለጹ ልምድታት ዘጣምር፣ ንዝርዝር ብዝህቦ ኣቓልቦ ድማ ዝበለጸ እዩ። Prepd ቀንዲ ተግባር፡ ብራንድ መንነት ድልየታት ብጽባቐ የማልእ፣ ንድሌታት ይትንክፍ፣ ንስምዒታት የማርኽን ሕቶ ድማ የሰሕብን።

ድሕሪ እቲ ዲዛይን

ናይ ፕረስ ኪት

ክረዲትታት፣ ኣባላት ጋንታን ቴክኒካዊ ዝርዝራትን ብዲዛይነር ዝቐረቡ።

ፍሉያት ባህርያት: Prepd is a cloud kitchen marketplace bridging digital creator culture with tangible culinary experiences. It allows users to order influencer curated recipes prepared by professional chefs. The identity features a clever logotype with a negative space frying pan within the letter "p," symbolizing the behind the scenes. Using a disruptive forest green and lime palette, the design moves away from typical fast food aesthetics to position itself as a premium, personality driven taste platform.
ዓቐንን ማዕሸግን: Colors selected in all systems: RGB, CMYK and Pantone to ensure the maximum loyalty.
መለለዪታት: food, app, delivery, digital, modern, colorful
ናይ ምፍራይ ቴክኖሎጂ: The project utilized a "Diverge and Converge" design thinking methodology. During the Diverge phase, extensive UI/UX audits of food delivery competitors were conducted to identify visual fatigue in the sector. In the Converge phase, custom vector work in Adobe Illustrator was used to refine the negative-space logo for scalability across digital icons and physical touchpoints like branded items. Extensive photographic art direction was applied to ensure a "human-first" aesthetic across billboards and social assets.
ናይ ዲዛይን ብድሆ: The primary challenge was creating a brand that felt as vibrant as social media content without appearing "cheap" or "temporary." As a cloud kitchen, the brand lacks a physical restaurant space, so the packaging and digital presence had to carry the entire weight of the brand's premium positioning. Overcoming the "sterile" perception of food-tech required a human-first photography style and a sophisticated color palette that feels grounded in quality (Deep Green) while remaining energetic (Lime).
ምርምር: Type: Qualitative Consumer Behavior Research. Objectives: To bridge the gap between social media engagement and food consumption. Methodology: Social media sentiment analysis and trend mapping. Tools: Competitive landscape auditing and mood-board testing. Participants: Gen Z and Millennial "foodie" demographics. Results: Identified that users feel a strong emotional connection to influencer content but lack accessible ways to taste it. Insights: A confident, "loud" visual identity increases brand trust in the cloud-kitchen model. Impact: The design creates a new retail category for "Creator-Led Dining."
ምንጪ ሓሳብ: The project is inspired by the modern phenomenon of scrolling for taste, where food lovers crave recipes seen on social media but lack the time or skill to replicate them. The design language draws from "digital to physical" transitions, mirroring the energy of influencer content—bold, candid, and high-impact. The minimalist geometric system was inspired by professional kitchen precision, while the playful typography and hidden symbols reflect the joy and creativity found in food curation.
ናይ ፕሮጀክት ግዜ: 6 months, France and Saudi Arabia
ናይ ስርሒት ፍሰት: For Prepd, the interaction bridges the digital and physical worlds through a seamless three-step flow: discover, order, and experience. Users browse a curated marketplace of dishes they have seen online, the recipes from their favortie influencer. Upon delivery, the branding takes center stage; the clever frying pan logo on the packaging signals a transition from a digital craving to a professional culinary reality. This tactile interaction, combined with premium sustainable materials and human-first imagery, transforms a standard delivery into a high-personality event that feels both personal and exclusive.