Craftoria ቀንዲ ዕላማ፦ ናይ ብራንድ መንነት by Cansu Dagbagli Ferreira is a highly esteemed winner of the very prestigious 2026 ናይ ነሓስ ሽልማት A' Design Award in ንድፊ ግራፊክስ፣ ስእልን ብዓይኒ ዝረአ ርክብን Competition Category.
ነሓስግራፊክ· 2026
Craftoria ቀንዲ ዕላማ፦ ናይ ብራንድ መንነት
Client: Cansu Ferreira
ናይ ነሓስ ሽልማት A' Design Award Winner in ግራፊክ Category
Verified Award Winner
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About Craftoria ቀንዲ ዕላማ፦ ናይ ብራንድ መንነት
ናይ መጽሓፍ ጽሑፍ፦ ናይ Craftoria ዳግመ-ብራንዲንግ ኣብ መንጎ ታሪኻዊ ምንቅስቓሳት ስነ-ጥበብን ዘመናዊ ስርዓታት ጥዕናን ዘሎ መገናኛ የናዲ። ብናይ 1920ታት ናይ ስነ-ጥበብ መድረኽ ተደሪኹ፡ እዚ መንነት ዝተጸፈፈ ናይ ሰሪፍ ቃል-ምልክትን ናይ ቪክቶሪያ ዘመን ስእልን ብምጥቃም፡ ብቑጽሪ ምቅባእ ኪትታት ከም ሓደ ዝማዕበለ፡ ኣስተንታኒ ንጥፈት ኣቀሚጥዎም። እቲ ናይቲ ናይ መልእኽቲ መሸፈኒ ኣቃውማዊ ዲዛይን፡ ካብ ናይ ግዳም ሚኒማሊዝም ናብ ልዑል ኮንትራስት ዘለዎ፡ ብሃብታም ሕብሪ ዝተመልአ ውሽጢ ምስግጋር የቃልል፡ ነቲ ምኽፋት ሳጹን ከም መእተዊ ናብ ፈጠራዊ ትኹረት ይምስርቶ። እዚ ዝተኣሳሰረ ስርዓት ናፍቆታዊ ሞያዊ ጥበብ ምስ ዘመናዊ ናይ ኣነባብራ ዲዛይን የራኽብ፡ ነቲ ናይ ሆቢስት ተመኩሮ ንምልዓል።
The Recognition
About the ናይ ነሓስ ሽልማት A' Design Award
Craftoria ቀንዲ ዕላማ፦ ናይ ብራንድ መንነት ናይ ነሓስ ሽልማት A' Design Award ዝዓወተ እዩ፣ ብፈጠራ፣ ርእሰ ሓይልን ስቕታን ዝፍለዩ ብልጫ ዘለዎም ዲዛይናት ዝወሃብ ኣዚዩ ክቡር ኣፍልጦ። ዘዓወቱ ነሓስ ሰፊሕ ተሞክሮ፣ ምሕሳብን ርእሰ ምምዕባልን ዲዛይነራቶም ዘረጋግጹ ኣዚዮም ክኢላታትን ብዘደንቕ መገዲ ፈጠራውያንን ኣርቴፋክትታት እዮም። Craftoria ቀንዲ ዕላማ፦ ናይ ብራንድ መንነት ብዙሕ ዝተመነየ፣ ዝደነቐን ዝፈተዎን ብኣገዳሲ መገዲ ሞያውን ሓድሽን ኣቕሓ ክኾን ይጽበ። እዚ ዝዓወተ ዲዛይን ናይ ነሓስ ሽልማት A' Design Award ኣብ ጥበብ፣ ሳይንስ፣ ዲዛይንን ቴክኖሎጂን ዝበለጹ ልምድታት ዘጣምር፣ ንዝርዝር ብዝህቦ ኣቓልቦ ድማ ዝበለጸ እዩ። Craftoria ቀንዲ ዕላማ፦ ናይ ብራንድ መንነት ድልየታት ብጽባቐ የማልእ፣ ንድሌታት ይትንክፍ፣ ንስምዒታት የማርኽን ሕቶ ድማ የሰሕብን።
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- Craftoria rebranding aims to inspire joy, mindfulness, and self expression through a creative, accessible activity. The visual identity blends modern simplicity with nostalgic elements by transporting customers to a 1920s splendid art scene. A key innovation is the mailer packaging: muted colored exterior conceals a high contrast, richly colored interior. This design creates a surprise unboxing experience that anchors the transition from the mundane world into a vibrant space of creativity.
- Dimensions & Packaging
- Box dimensions are 514 x 404 x 32 mm to accomodate 40 x 50 artwork.
- Tags
- art, painting, hobby, vintage, illustration
- Production Technology
- The design process utilized a Diverge and Converge methodology. In the Diverge phase, historical art advertisements and vintage studio layouts were analyzed to capture the essence of the 1920s. In the Converge phase, these were distilled into vector assets using Adobe Illustrator. Packaging prototypes were developed to test the surprise effect of the interior colors. Product photography and digital mockups were staged to ensure the brand’s real world experience is translated across web and social media platforms.
- Design Challenge
- The primary challenge was to rebrand a brand that has sold more than 100000 products until then. Avoiding the childish or mass-market aesthetic typical of DIY kits was our aim. Finding the balance between 1920s decorative flair and contemporary clean aesthetics required rigorous typographic testing, eventually pairing a refined serif with an approachable sans-serif. Additionally, ensuring the high-contrast interior print of the packaging didn't bleed into the exterior pastel tones required precise technical coordination with printing specifications to maintain a quality feel.
- Research
- Type: Visual Ethnography and UX Research. Objectives: To elevate the perceived value of paint-by-numbers kits. Methodology: Analysis of historical art eras and contemporary mindfulness trends. Tools: Mood-boarding, color psychology mapping, and unboxing prototyping. Participants: Hobbyists and DIY-creatives. Results: Identified that a "surprise" element in packaging increases emotional brand loyalty. Insights/Impact: Blending Victorian motifs with modern clean lines creates "nostalgic trust." Real-Life Effect: The design turned a commodity product into a giftable, premium lifestyle object.
- Inspiration
- The project is inspired by the art era of 1920s. The aim was to evoke the therapeutic atmosphere of a classic art studio and transport customers to a vintage art studio, while keeping the brand accessible for modern consumers. The sunburst pattern represents the spark of creativity, while the hand-drawn Victorian hand illustration in the logo serves as a literal and metaphorical invitation to engage in manual, tactile creation in an increasingly digital world.
- Project Duration
- 6 months, France and USA
- Operation Flow
- The interaction begins with the receipt of a minimalist, sunburst-embellished mailer. The physical flow is defined by the unboxing surprise: as the customer opens the pastel-toned lid, they are immediately immersed in a rich, dark-colored interior that acts as a visual stage for the art supplies. This transition mimics the act of entering an art gallery or studio. Once the kit is revealed, the refined typography and hand-drawn interior illustrations guide the user through a meditative painting process, turning a simple activity into a premium, multi-sensory journey.
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