Identity Created by Consumer (ICC) መሰረታዊ ተግባር: ስርዓት ትካላዊ መንነት by Jone Aleksiunaite is a highly esteemed winner of the very prestigious 2013 ናይ ነሓስ ሽልማት A' Design Award in ንድፊ ግራፊክስ፣ ስእልን ብዓይኒ ዝረአ ርክብን Competition Category.
ነሓስግራፊክ· 2013
Identity Created by Consumer (ICC) መሰረታዊ ተግባር: ስርዓት ትካላዊ መንነት
Client: Vilnius Academy of Arts
ናይ ነሓስ ሽልማት A' Design Award Winner in ግራፊክ Category
Verified Award Winner
Verify Award Status for #27919The Design
About Identity Created by Consumer (ICC) መሰረታዊ ተግባር: ስርዓት ትካላዊ መንነት
ጽሑፍ መጽሓፍ: ብተጠቃሚ ዝተፈጥረ መንነት ንዘመናዊ ስነ-ጥበብ ሙዚየም ዝተሰርሐ ተለዋዋጢ ስርዓት ትካላዊ መንነት እዩ። እዚ ስርዓት ቀዋሚ ክፋልን ተለዋዋጢ ክፋልን የጠቓልል። መሰረታዊ ራእያዊ ኣካላትን ናይ ሕትመት ስብስብን ነቲ ቀዋሚ ክፋል ይምስርቱ። ተለዋዋጢ ክፋል ድማ ካብ ብበጻሕቲ ዝተፈጥረ ሓበሬታ ይሃነጽ። ነፍሲ ወከፍ በጻሒ ውልቃዊ ምልክትን ናይ ምንቅስቓስ ምስልን የፍሪ። እዞም ኣካላት ድሕሪኡ ንመዘከርታታት፣ ንተንቀሳቓሲ ግራፊክስን ኣብ ወብሳይትን ዲጂታላዊ መርኣያታትን ዝርአ ተለዋዋጢ ሎጎታይፕን ይጥቀሙ። እቲ ራእያዊ ንዋት ብቬክተር ግራፊክስን ብተቐድሐ ቪድዮን እዩ ተሰሪሑ።
The Recognition
About the ናይ ነሓስ ሽልማት A' Design Award
Identity Created by Consumer (ICC) መሰረታዊ ተግባር: ስርዓት ትካላዊ መንነት ናይ ነሓስ ሽልማት A' Design Award ዝዓወተ እዩ፣ ብፈጠራ፣ ርእሰ ሓይልን ስቕታን ዝፍለዩ ብልጫ ዘለዎም ዲዛይናት ዝወሃብ ኣዚዩ ክቡር ኣፍልጦ። ዘዓወቱ ነሓስ ሰፊሕ ተሞክሮ፣ ምሕሳብን ርእሰ ምምዕባልን ዲዛይነራቶም ዘረጋግጹ ኣዚዮም ክኢላታትን ብዘደንቕ መገዲ ፈጠራውያንን ኣርቴፋክትታት እዮም። Identity Created by Consumer (ICC) መሰረታዊ ተግባር: ስርዓት ትካላዊ መንነት ብዙሕ ዝተመነየ፣ ዝደነቐን ዝፈተዎን ብኣገዳሲ መገዲ ሞያውን ሓድሽን ኣቕሓ ክኾን ይጽበ። እዚ ዝዓወተ ዲዛይን ናይ ነሓስ ሽልማት A' Design Award ኣብ ጥበብ፣ ሳይንስ፣ ዲዛይንን ቴክኖሎጂን ዝበለጹ ልምድታት ዘጣምር፣ ንዝርዝር ብዝህቦ ኣቓልቦ ድማ ዝበለጸ እዩ። Identity Created by Consumer (ICC) መሰረታዊ ተግባር: ስርዓት ትካላዊ መንነት ድልየታት ብጽባቐ የማልእ፣ ንድሌታት ይትንክፍ፣ ንስምዒታት የማርኽን ሕቶ ድማ የሰሕብን።
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- The project describes a system of a dynamic identity where a strategy of a company and an experience of a consumer with a dialogue between both sides is well planned. It is a structure, that gives an opportunity for the customer to influence the identity of a company. This structure has a visual basis, which allows to include changing dynamic details, while keeping the stylistically unified effect. The Modern Art Museum is chosen as a model for a concept explanation, as a space, where the creative process can be easily planned: every visitor is made to create two units of a personal identity data – a personal symbol and an image of a movement – they become essential visual material for making individual souvenirs, moving graphics and a dynamic logotype that is used in a website and digital screens of the museum. The consumer becomes a source of creation, which colours the basic identity structure of the museum.
- Dimensions & Packaging
- The project includes theory work (analysis/research/solution), a plan of company's strategy, visual solution and idea presentation video.
- Tags
- Identity, strategy, consumer, creates, id, corporate, business plan, idea, people, dynamic
- Production Technology
- The visual part was made by using vector graphics and recorded digital video material to get the image of human movement.
- Design Challenge
- To design a strategy that brings atrractive visual results of consumer creation. To think of how consumer can consciously or unconsciously influence a corporate identity. To keep influence and visual dynamics while keeping clear identification.
- Research
- Reasearch in identity (as philosophy and social science), corporate identity, dynamic corporate identity, branding and its strategies, innovative design strategies, technological methods for collecting, processing and using visual data.
- Inspiration
- Inspiration source: a book "Brand Sense" of Martin Lindstrom, curiosity in corporate identity field, identity as social science and philosophy, interaction between consumer and company identities, seek for higher emotional experience values of using graphic design.
- Project Duration
- February 11 - June 11 in Vilnius Academy of Arts, Vilnius, Lithuania
- Operation Flow
- The key strategy for consumer's influenced identity can be used for identifying any company by changing technological methods of collecting, processing and using data.
In this exact example, the use of creative masterpiece made by number of museum's visitors, can be expanded to various digital and printing areas in museum's identity and advertising. - Team Members
- Student Jone Aleksiunaite
Lecturer Marius Bartkus
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