DuePiùTre – Più Che Hamburger ብሥራዊ መንነት by Laura Ferrario is a highly esteemed winner of the very prestigious 2017 ናይ ነሓስ ሽልማት A' Design Award in ንድፊ ግራፊክስ፣ ስእልን ብዓይኒ ዝረአ ርክብን Competition Category.
ነሓስግራፊክ· 2017
DuePiùTre – Più Che Hamburger ብሥራዊ መንነት
Client: Ferrariodesign
ናይ ነሓስ ሽልማት A' Design Award Winner in ግራፊክ Category
Verified Award Winner
Verify Award Status for #57055The Design
About DuePiùTre – Più Che Hamburger ብሥራዊ መንነት
DuePiùTre ሃምበርገር ጥራይ ዘይኮነስ፡ ፓስትራሚን ቢራ ካን ደርሆን እውን ዘቕርብ፡ ኩሉ ብሓድሽን ጥሩይን ጣልያናዊ ፍርያት እተመሓየሸ ንእሽቶ ቢስትሮ እዩ። እቲ ቡልዶግ ኣብ ቀዳማይ ዓለማዊ ኲናት ናይ ሕቡራት መንግስታት ኣመሪካ ባሕርያዊ ሓይሊ ማስኮት ስለዝነበረን ናይ ሓደ ካብቶም መሻርኽቲ እቲ ቢስትሮ የቤታዊ ከልቢ ስለዝኾነን ተመሪጹ። ንዝተፈጠረ ስም ናይቲ ቦታ ንምምዝጋብ፡ እቲ ዲዛይን ናይ ሼፍ ኮፍያ ንቡልዶግን መግቢ ዘቕርብ ትካል ዝኾነ ሓሳብ ብዝያዳ ቀጥተኛ መንገዲ ንምትሕልላፍ ዝፍትን መልእኽትን የጠቓልል።
The Recognition
About the ናይ ነሓስ ሽልማት A' Design Award
DuePiùTre – Più Che Hamburger ብሥራዊ መንነት ናይ ነሓስ ሽልማት A' Design Award ዝዓወተ እዩ፣ ብፈጠራ፣ ርእሰ ሓይልን ስቕታን ዝፍለዩ ብልጫ ዘለዎም ዲዛይናት ዝወሃብ ኣዚዩ ክቡር ኣፍልጦ። ዘዓወቱ ነሓስ ሰፊሕ ተሞክሮ፣ ምሕሳብን ርእሰ ምምዕባልን ዲዛይነራቶም ዘረጋግጹ ኣዚዮም ክኢላታትን ብዘደንቕ መገዲ ፈጠራውያንን ኣርቴፋክትታት እዮም። DuePiùTre – Più Che Hamburger ብሥራዊ መንነት ብዙሕ ዝተመነየ፣ ዝደነቐን ዝፈተዎን ብኣገዳሲ መገዲ ሞያውን ሓድሽን ኣቕሓ ክኾን ይጽበ። እዚ ዝዓወተ ዲዛይን ናይ ነሓስ ሽልማት A' Design Award ኣብ ጥበብ፣ ሳይንስ፣ ዲዛይንን ቴክኖሎጂን ዝበለጹ ልምድታት ዘጣምር፣ ንዝርዝር ብዝህቦ ኣቓልቦ ድማ ዝበለጸ እዩ። DuePiùTre – Più Che Hamburger ብሥራዊ መንነት ድልየታት ብጽባቐ የማልእ፣ ንድሌታት ይትንክፍ፣ ንስምዒታት የማርኽን ሕቶ ድማ የሰሕብን።
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- DuePiuTre is a small bistrot based on the idea of proposing not just hamburgers, but also pastrami and beer can chicken all revisited and spiced up with fresh and genuine Italian products. The choice of the bulldog was made both because it had been the mascot of the United States Navy, and because it is the dog owned by one of the partners. The project was handled at 360 degrees, from the brand to the signage, from the website to social networks, from the wallpaper to the decor of the interior.
- Tags
- Logo, Brand, Brand identity, Digital, Exhibition, Social media, Sign, Promotion
- Production Technology
- The bistrot mood is based on the concept of healthy and environmentally friendly food, so we tried to use natural materials such as wood, iron, paper and recycled cardboard.
- Design Challenge
- The hardest thing was to find a solution to the flowers in the vases because there was little light and they all dried out. Finally, we created photographic postcards of flowers and applied them to the sticks we then planted in the clay pots: the result was an innovative garden.
- Inspiration
- A reliable and easy dog, which, however has a well defined personality, all of which perfectly reflects the values of the bistrot. Both the name and the symbol did not convey the idea of food, so by means of the chef's hat and pay off it was possible to highlight what the restaurant really offers: more than hamburgers with an Italian taste. Yellow is the color of the sun, of joy, of dynamism and creativity, of wisdom and of the word. Yellow and black are the most powerful combination.
- Project Duration
- The project started in April 2015 in Milano and is going on now concerning social and communication
- Team Members
- Creative Director: Laura Ferraio
Photo: Sauro Sorana, Chiara Zoppei
Copy: Mauro Marinoni, Chiara Villa - Image Credits
- Fotoforma
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