Fattoria il Gambero - Winery ምስላዊ መንነት by Laura Ferrario is a highly esteemed winner of the very prestigious 2017 ናይ ሓጺን ሽልማት A' Design Award in ንድፊ ግራፊክስ፣ ስእልን ብዓይኒ ዝረአ ርክብን Competition Category.
ሓጺንግራፊክ· 2017
Fattoria il Gambero - Winery ምስላዊ መንነት
Client: Ferrariodesign
ናይ ሓጺን ሽልማት A' Design Award Winner in ግራፊክ Category
Verified Award Winner
Verify Award Status for #57420The Design
About Fattoria il Gambero - Winery ምስላዊ መንነት
ፋቶሪያ ኢል ጋምበሮ ናብ 1880 እትምለስ ናይ ገዛእ ርእሳ ታሪኽ ንምዕባይ፣ ብዳይናሚክን ዘመናውን አቀራርባ ኣብ ዕዳጋ ተቐመጠት። እዚ ድማ ምኽንያት ናይቲ ብስታይል ዝተሰርሐ "G" ነጋዳዊ ምልክት እዩ፤ እቲ ምልክት ናይ መፍቲሕ ዋይን ንቦትሊ ዝኽፈት ስምዒትን ናብታ ኩባንያ እትወስድ ጽርግያ ዝመስልን የመሓላልፍ። እቲ ሳንስ ሰሪፍ ቅርጺ ፊደል ንዚ ቁሩብ ረቂቕ ምልክት ትሕዝቶ ይውስኸሉ፣ ከምኡ'ውን ንናይ ቀደም ግዜኡ ብዘይምቁራጽ ምስ ህሉው ግዜ የራኽቦ። እቶም ሕብርታት ንመላእ ምስልቲ ሓድሽ ምትንካፍ ይህብዋ፣ ገለ ባህርያት ናይቲ ሓሊፉ ግዜ ግና ይዕቀቡ፣ ንኣብነት ኣብቲ ዝተሰዐረ ወረቐት ናይቲ ብሮሹር።
The Recognition
About the ናይ ሓጺን ሽልማት A' Design Award
Fattoria il Gambero - Winery ምስላዊ መንነት ናይ ሓጺን ሽልማት A' Design Award ዝዓወተ እዩ፣ ካብ ጽቡቕ ዝተዳለዉ ፍጥረታት ዝጽበዩ ሞያውን ኢንዱስትሪኣውን ጠለባት ንዝመላኡ ጽቡቓት ዲዛይናት ዝወሃብ ክቡር ኣፍልጦ። ዘዓወቱ ሓጺን ዓቢ ክእለት፣ ልዑል ፍሉይነት፣ ክኢላዊ ርድኢትን ፈጠራዊ ዓቕምን ፈጣርዮም የርእዩ። Fattoria il Gambero - Winery ምስላዊ መንነት ብብዙሕ ዝተመነየ፣ ዝደነቐን ዝፈተዎን፣ ተግባራውን ሓድሽን ፍጥረት ክኾን ይጽበ። እዚ ዝዓወተ ዲዛይን ናይ ሓጺን ሽልማት A' Design Award ንዝበለጹ ልምድታት ኢንዱስትሪ የጣምር፣ ምስ ፍልጠትን ተውህቦን ዝተኣሳሰሩ ብቑዓት ቴክኒካውያን ባህርያት ድማ ኣለዎ። Fattoria il Gambero - Winery ምስላዊ መንነት ብጥንቃቐኡ ይኽበር፣ ንዓለም ዝሓሸ ቦታ ክትኸውን ዝሕግዙ ምምሕያሻት መዓርግ ህይወት ንምቕራብ ድማ ዝተዳለወ እዩ።
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- Fattoria il Gambero positioned itself on the market with a well-balanced approach in between the dynamic and the contemporary, while still greatly relying on its history, which dates back to 1880. The intention was thus to imbue the entire image with innovation, color and contemporaneity, while maintaining all the characteristics of the past, as in the embossed paper used for the Brochure. This project was handled at 360°, from the brand to the labels, from the website to the brochure. All communication was based on the owner's family, a big family who followed his father in a big project. The names of the wines found their inspiration in the horses of the owner’s grandfather.
- Tags
- Logo, Brand, Brand identity, Digital, Exhibition, Sign, Promotion, Print
- Production Technology
- The cleanliness and modernity of the wine labels, printed on a coated paper, was contrasted with the embossed paper of the brochure or the uncoated paper business cards to convey two different feelings: modernity, but backed by history.
- Inspiration
- The origin of the logo was a stylized G which conveyed the sense of a corkscrew uncorking a bottle and at the same time looked like the road leading to the company. The sans serif font makes this not entirely defined symbol more substantial and solid. The burgundy color was chosen to represent a full-bodied red wine like the Pinot Nero, one of the company’s battle horses. For labels the symbol G was used as a graphic sign, the colors reflects the type of wine: for younger wines the label is clear with colorful graphics while for wines most important the label base is colored with darker and shiny graphics.
- Project Duration
- The project started in April 2004 an finish on May 2013
- Team Members
- Creative Director: Laura Ferrario
Photo: Sauro sorana - Image Credits
- Fotoforma
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