Xicang Market መጽሓፍ by Dong Qi is a highly esteemed winner of the very prestigious 2019 ናይ ብሩር ሽልማት A' Design Award in ንድፊ ሕትመትን ዝተሓትመ ሚዲያን Competition Category.

ብሩርሕትመት· 2019

Xicang Market መጽሓፍ

by Dong Qi

Client: Local本地

ናይ ብሩር ሽልማት A' Design Award Winner in ሕትመት Category

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Colors

The Design

About Xicang Market መጽሓፍ

ዢጻንግ ዕዳጋ ኣብ ሺያን፡ ቻይና ዝርከብ ሰሙናዊ መንገዲ-ጐደና ዕዳጋ ዝሰንድ መጽሓፍ እዩ። እዚ መጽሓፍ ከም መደርደሪ ዝጥቀሙሎም ኣቕሑ፡ ኣገባባት ኣቕሑ ናይ ምርኣይ፡ ብኢድ ዝተጻሕፉ ምልክታት፡ ከምኡ'ውን ኣብ መንጐ ሰባትን ኣቕሑን ዘሎ ዝምድና ይሰንድ። እቲ ዲዛይን እቲ ጉዳይ ብቐሊሉ ምእንቲ ክቐርብ ብዝተሓተ ደረጃ ተታሒዙ ኣሎ። እቲ መጽሓፍ ናብ ሸሞንተ ምዕራፋት ተኸፊሉ ኣሎ፦ ኣቀማምጣ፡ ዕዳጋ፡ ምልክታት፡ መደርደሪ፡ ናይ ኣፍ ዛንታታት፡ ኣቕሑ፡ ዋጋ ከምኡ'ውን ሸየጥቲ። ነፍሲ ወከፍ ምዕራፍ ናጻ ኮይኑ ክፍሊ ካብቲ ትርኢት ዕዳጋ ይመልስ። ንሓደ ምዕራፍ ምስቲ ኣብ ዕዳጋ ዝርከብ ናይ መወዓውዒ በራሪ ወረቐት ዝመሳሰል ወረቐት ተመሪጹ።

The Recognition

About the ናይ ብሩር ሽልማት A' Design Award

Xicang Market መጽሓፍ ናይ ብሩር ሽልማት A' Design Award ዝዓወተ እዩ፣ ንጽቡቓት፣ ልዑላትን ዘስደምምን ላዕለዋይ ደረጃ ዘለዎም ዲዛይናት ዝወሃብ ብዘይተለምደ ኣዚዩ ክቡር ኣፍልጦ። ዘዓወቱ ብሩር ፍሉይ ክእለት፣ ተውህቦን ጥበብን ዲዛይነራቶም ዘርእዩ ኣዚዮም ዘብርሁን ብዙሕ ፈጠራውያንን ስራሕቲ እዮም። Xicang Market መጽሓፍ ዝበለጸ፣ ምሳሌ ዝኾነ፣ ብኣገዳሲ መገዲ ሞያውን ብዕምቆት ሓድሽን ስራሕ ክኾን ይጽበ። እዚ ዝዓወተ ዲዛይን ናይ ብሩር ሽልማት A' Design Award ብዙሕ ዝተራእየን ዝደነቐን ፈጠራ እዩ፣ ጥቕሚ ዘምጽእን ደረት ጥበብ፣ ሳይንስ፣ ዲዛይንን ቴክኖሎጂን ዘስፍሕን። Xicang Market መጽሓፍ ብብዙሕ ዝቐንኣሉ ፍጥረት እዩ፣ ድሌታት ዘበራብር፣ ጽቡቕ ስምዒታት ዘምጽእን ሰንቢድን ምድናቕን ዘበራብርን።

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Observe the Transitional China from the Disappearing Market in Urban Areas.Xi'an, the ancient city in China, is in a great change. A market like Xicang market, held at the same time and same place every week, preserving all the vivid civil life here,,rarely exists now in a city. The design of the book also well conformed to the creator's intention,simply a presentation.
Dimensions & Packaging: 185mm x 55mm x 240mm
Tags: raw,locally,handwriting,Unmodified,portrait
Production Technology: The whole book is divided into eight chapters: location, market, signs, stalls, oral accounts, goods, price and vendors according to the main elements of a local market. Therefore, the idea is to minimize the design and restore the scene of the marketplace (e.g. the supplement part) by every independent chapter. For example, the paper of advertising flyers frequently appeared in Xicang market is the option as the paper of certain chapter of the book to reflect the character of a market by its special texture.
Design Challenge: Xicang market was 100 years old and has certainly changed a lot over the 20 years in China,The design of the book also well conformed to the creator’s intention- simply a presentation. The whole book is divided into eight chapters: location, market, signs, stalls, oral accounts, goods, price and vendors according to the main elements of a local market. Therefore, the idea is to minimize the design and restore the scene of the marketplace (e.g. the supplement part) by every independent chapter.
Research: Observe the Transitional China from the Disappearing Market in Urban Areas ,Xi’an, the ancient city in China, is in a great change. A market like Xicang market, held at the same time and same place every week, preserving all the vivid civil life here, rarely exists now in a city. People here are unusually vivid, typical Xicang and local.We hope to record and present with this book.
Inspiration: The choice of the objects to be used as stalls, the way of displaying, the daily design of the handwritten signs and the relationship between people and objects, are the most prominent features the book want to show. Therefore, the idea is to minimize the design and restore the scene of the marketplace by every independent chapter.
Project Duration: The project started in April 2015 in Xi'an and finished in August 2018 in Xi'an,and was exhibited in Xi'an urban memory museum in October 2018.
Operation Flow: Xicang market has held two exhibitions, with books and image record. The vendors and local residents of Xicang Market and the local government were invited to visit.
Team Members: Song Qun,Geng Nannan,Tian Yuan,Sun Mingjia,Zhao Yanpeng,Sun Quncui,Guo Xin,Cheng Jiayuan,Ding Rui,Chen Gang,Zhao Shuang