KannuNaUm ላቤላት ወይን by Giovanni Murgia - Redfish Adv is a highly esteemed winner of the very prestigious 2019 ናይ ብሩር ሽልማት A' Design Award in ንድፊ ማዕሸጊ Competition Category.
ብሩርማዕሸጊ· 2019
KannuNaUm ላቤላት ወይን
by Giovanni Murgia - Redfish Adv
Client: Cantina Ogliastra
ናይ ብሩር ሽልማት A' Design Award Winner in ማዕሸጊ Category
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- Verified Award Winner
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The Design
About KannuNaUm ላቤላት ወይን
ናይ KannuNaUm ናይ ወይን መለበሲታት ዲዛይን ታሪኾም ክውክሉ ዝኽእሉ ምልክታት ብምድላይ ብዝተረኽበ፣ ዝተራቐቐን ትሑት ቅጥዕታት ዝተፈልየ እዩ። ግዝኣት፣ ባህልን ጭንቀትን ናይ ወይን ገበርቲ ናይ ነዊሕ ዕድመ ኣገር ኣብዞም ክልተ ዝተወሃሃዱ መለበሲታት ተጠቕሲሮም እዮም። ኩሉ በቲ ብ3D ወርቂ ብምፍሳስ ዝተሰርሐ ናይ ምእተ-ዓመት ወይን ኣግኣዝያ ዲዛይን እዩ ዝውሰኽ። ናይዞም ወይናት ታሪኽን ምስኦም ድማ ዝተወልዱሉ መሬት ታሪኽ ዝውክል ናይ ምልክታዊ ስእሊ ዲዛይን እዩ፣ Ogliastra ናይ ምእተ-ዓመታት መሬት ኣብ ሳርዲኒያ።
The Recognition
About the ናይ ብሩር ሽልማት A' Design Award
KannuNaUm ላቤላት ወይን ናይ ብሩር ሽልማት A' Design Award ዝዓወተ እዩ፣ ንጽቡቓት፣ ልዑላትን ዘስደምምን ላዕለዋይ ደረጃ ዘለዎም ዲዛይናት ዝወሃብ ብዘይተለምደ ኣዚዩ ክቡር ኣፍልጦ። ዘዓወቱ ብሩር ፍሉይ ክእለት፣ ተውህቦን ጥበብን ዲዛይነራቶም ዘርእዩ ኣዚዮም ዘብርሁን ብዙሕ ፈጠራውያንን ስራሕቲ እዮም። KannuNaUm ላቤላት ወይን ዝበለጸ፣ ምሳሌ ዝኾነ፣ ብኣገዳሲ መገዲ ሞያውን ብዕምቆት ሓድሽን ስራሕ ክኾን ይጽበ። እዚ ዝዓወተ ዲዛይን ናይ ብሩር ሽልማት A' Design Award ብዙሕ ዝተራእየን ዝደነቐን ፈጠራ እዩ፣ ጥቕሚ ዘምጽእን ደረት ጥበብ፣ ሳይንስ፣ ዲዛይንን ቴክኖሎጂን ዘስፍሕን። KannuNaUm ላቤላት ወይን ብብዙሕ ዝቐንኣሉ ፍጥረት እዩ፣ ድሌታት ዘበራብር፣ ጽቡቕ ስምዒታት ዘምጽእን ሰንቢድን ምድናቕን ዘበራብርን።
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- The concept of these labels starts from the unique characteristic of these wines:the strength of a unique land, the history of this people, the good environment and the secret of longevity. Each of these elements is part of these wines and the labels that represent them.The symbol of the grapevine on this label represents all this, its golden color is the prestige of this great wine born from centenary vines and is the representation of the bond of winemakers with their historical and cultural roots.
- Dimensions & Packaging
- The labels are 120 mm x 130 mm
- Tags
- wine, history, label, sardinia, italy
- Production Technology
- The label was printed on special paper with a tactile sensation. This characteristic gives at the label a more prestigious and important role.
The grapevine is obtained with a special printing technique called "cast gold" that gives a tactile sensation in relief with the elegant presence of gold. - Design Challenge
- The challenge for this label was to be able to transfer the importance of this wine that comes from the centenarian vines and that is connected with the history of these territories.
- Research
- The research for the development of the design starts from the typical elements of this land. We are in Ogliastra - Sardinia, a land at the center of the Mediterranean sea. This is the land of Longevity, here there is the largest number of people reaching 100 years old. The name of the wine which means "our sapling", that is the vine that expands its roots in the territory. The grapevine is the history and the essence of life, the gold recalls the preciousness and elegance.
- Inspiration
- The strength of a unique land, the history of this people, the good environment and the secret of longevity. all these elements condensed on a single symbol: the golden grapevine. This represents the bond with this land, the history of this people and the essence of this wine, born from grapes of centenarian grapevines.
- Project Duration
- The project is started in September 2018 and complete in December 2018 in Sassari (Sardinia, Italy). It is presented on media in February 2019 in Tortoli (Sardinia, Italy)
- Operation Flow
- The design of these labels is designed to give a tactile effect when the bottle is picked up, thanks to the label paper and tactile processing. The visual effect is given by the embossing of the design of the grapevine.
- Team Members
- Art direction: Giovanni Murgia
Designer: Giovanni Murgia
3D render: Bruno Haver
Print: Tipografia Puddu - Image Credits
- Image 1: 3D designer Bruno Haver
Image 2: 3D designer Bruno Haver
Image 3: 3D designer Bruno Haver
Image 4: 3D designer Bruno Haver
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