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The Rules of War ተኸታታሊ ፖስተር by Mirna Noaman

The Rules of War ተኸታታሊ ፖስተር by Mirna Noaman is a highly esteemed winner of the very prestigious 2020 ናይ ብሩር ሽልማት A' Design Award in ንድፊ ግራፊክስ፣ ስእልን ብዓይኒ ዝረአ ርክብን Competition Category.


ብሩርግራፊክ· 2020

The Rules of War ተኸታታሊ ፖስተር

by Mirna Noaman

Client: International Committee of the Red Cross

ናይ ብሩር ሽልማት A' Design Award Winner in ግራፊክ Category

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Colors

The Design

About The Rules of War ተኸታታሊ ፖስተር

ሕግታት ኲናት ዝብል ተኸታታሊ ፖስተር ብዛዕባ ኣህጉራዊ ሰብኣዊ ሕጊን ኣብ ብረታዊ ግጭት ዘሎ ሕግታት ምግታእን ዝገልጽ እዩ። እዚ ተኸታታሊ ፖስተር ብዝበዝሐ ባዶ ቦታ (ኔጋቲቭ ስፔስ) ዝጥቀም ኮይኑ፡ ናብ ዝኾነ ወገን ግጭት ከመልክቱ ዝኽእሉ ሕብርታት፡ ቅርጽታት ወይ ምስልታት የብሉን። ኣርባዕተ ኣርእስትታት ነቲ ናይ ኣህጉራዊ ሰብኣዊ ሕግን ናይ ቁርኣንን ሓባራዊ ትምህርትታት የቕርቡ። እዞም ፖስተራት ኣብ እዋን ረመዳን ነዞም ሕግታት እዚኦም ናብ ዓረብ ተዛረብትን ኣስላማውያንን ተዓዘብቲ ንምቕራብ ዝተሰርሑ እዮም። ነፍሲ ወከፍ ፖስተር 1000 ብ700 ሚሊሜተር ዝዓቐኑ ኮይኑ፡ ንሕትመትን ንዲጂታላዊ ኣጠቓቕማን ዝሰማማዕ እዩ።

The Recognition

About the ናይ ብሩር ሽልማት A' Design Award

The Rules of War ተኸታታሊ ፖስተር ናይ ብሩር ሽልማት A' Design Award ዝዓወተ እዩ፣ ንጽቡቓት፣ ልዑላትን ዘስደምምን ላዕለዋይ ደረጃ ዘለዎም ዲዛይናት ዝወሃብ ብዘይተለምደ ኣዚዩ ክቡር ኣፍልጦ። ዘዓወቱ ብሩር ፍሉይ ክእለት፣ ተውህቦን ጥበብን ዲዛይነራቶም ዘርእዩ ኣዚዮም ዘብርሁን ብዙሕ ፈጠራውያንን ስራሕቲ እዮም። The Rules of War ተኸታታሊ ፖስተር ዝበለጸ፣ ምሳሌ ዝኾነ፣ ብኣገዳሲ መገዲ ሞያውን ብዕምቆት ሓድሽን ስራሕ ክኾን ይጽበ። እዚ ዝዓወተ ዲዛይን ናይ ብሩር ሽልማት A' Design Award ብዙሕ ዝተራእየን ዝደነቐን ፈጠራ እዩ፣ ጥቕሚ ዘምጽእን ደረት ጥበብ፣ ሳይንስ፣ ዲዛይንን ቴክኖሎጂን ዘስፍሕን። The Rules of War ተኸታታሊ ፖስተር ብብዙሕ ዝቐንኣሉ ፍጥረት እዩ፣ ድሌታት ዘበራብር፣ ጽቡቕ ስምዒታት ዘምጽእን ሰንቢድን ምድናቕን ዘበራብርን።

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties
The thought-provoking poster design series utilizes mostly negative space to illustrative conceptual ideas about the rules of restraint in conflict. The brief entailed to include no colors, shapes, or figures that could point fingers at any sides of warring conflict, and so the use of a neutral but powerful image was the answer.
Dimensions & Packaging
1000 mm x 700 mm x 200 gm
Tags
Peace, War, Humanitarian, Quraan, Islam, Poster Design, Poster, Conflict
Production Technology
iPad Pro, Adobe Photoshop, Adobe Illustrator, Quraan, Red Cross Library
Design Challenge
The biggest obstacle creating visuals for a neutral and impartial organization whose communication work directly affects its ability to have the unique access it has to
Research
To kickstart, an observation of the perception of the Red Cross in the Arab region amongst Muslim countries was taken note of, which was that it was a Christian organization that is secular even in providing aid and people were skeptical to donate money to it. Research was conducted on the similarities between International Humanitarian Law, which is essentially the mandate of Red Cross, and Quraan, which is in some sense the "mandate" of the aforementioned audience. The similarities were very clear and directly instructed, and therefore, four themes were identified to be visualized.
Inspiration
Created for the worst of times, International Humanitarian Law preserves the core of our common humanity. However, with the amount of shocking violations to it nowadays, its capacity to provide real protections for the victims of today's complex armed conflicts has been in question by many. To bring international humanitarian law closer to Arab speaking audiences and Muslim communities during Ramadan, this set of posters was created to stir conversation and communicate the very similar teachings of International Humanitarian Law and Islam.
Project Duration
This project was created during the month of May 2019 in Cairo, Egypt.
Operation Flow
These posters are designed to live both in printed and digital form. On social media platforms belonging to Red Cross, the posters garnered great relevance to the audience, and was shared widely. With people supporting the messages of peace and being in favor of promoting humanitarian values.
Patents
Copyrights belong to the International Committee of the Red Cross, 2019.
Team Members
Mirna Noaman
Salma Nasrallah
Safaa Abdelbaky
Ahmad Al Dawoody
Martin Unternaehrer
Image Credits
Illustrator / Creative Director: Mirna Noaman

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