Meat n Beer ዲዛይን ምልክት ብራንድ by Mateus Matos Montenegro is a highly esteemed winner of the very prestigious 2020 ናይ ነሓስ ሽልማት A' Design Award in ንድፊ ግራፊክስ፣ ስእልን ብዓይኒ ዝረአ ርክብን Competition Category.
ነሓስግራፊክ· 2020
Meat n Beer ዲዛይን ምልክት ብራንድ
Client: Meat n Beer
ናይ ነሓስ ሽልማት A' Design Award Winner in ግራፊክ Category
Verified Award Winner
Verify Award Status for #87395The Design
About Meat n Beer ዲዛይን ምልክት ብራንድ
ሚት ን ቢር ፍሉይ ስጋን ቢራን ዝሽጥ ዋና መደብር ተባሂሉ ይቑጸር። መበገሲ ሓሳብ ሎጎኡ ካብ ውህደት ክልቲኦም ቀንዲ ፍርያቶም መጺኡ እዩ። ካብ ባህላዊ ርእስታት በሬ ምስ ስሩዕ ቀርኒታቶም፡ ብዘመናዊ ገጠራዊ ሽቕጥ ፍሬም ቬክተር ንምልክታዊ ዲዛይን ተቐይሩ፡ ምስቲ ካልእ ባህላዊ ባእታ፡ ጥርሙዝ ቢራ፡ የራኽቦ። እዚ ውህደት ብኣወንታውን ኣሉታውን ቦታ፡ ብሓጺርን ብውቡይ መገድን ናብ ሓደ ሲምቦል እዩ፡ ጽሑፍን ምስልን ሓደ ምስሊ ዝፈጥሩሉ። ስነ-ጽሑፉ ድማ ጥንታዊ ኢንዳስትሪያላዊ ቅርጺ ፊደል ምስ ዝያዳ ዘመናዊ ስክሪፕት ይጻወትን ይሕዋውስን።
The Recognition
About the ናይ ነሓስ ሽልማት A' Design Award
Meat n Beer ዲዛይን ምልክት ብራንድ ናይ ነሓስ ሽልማት A' Design Award ዝዓወተ እዩ፣ ብፈጠራ፣ ርእሰ ሓይልን ስቕታን ዝፍለዩ ብልጫ ዘለዎም ዲዛይናት ዝወሃብ ኣዚዩ ክቡር ኣፍልጦ። ዘዓወቱ ነሓስ ሰፊሕ ተሞክሮ፣ ምሕሳብን ርእሰ ምምዕባልን ዲዛይነራቶም ዘረጋግጹ ኣዚዮም ክኢላታትን ብዘደንቕ መገዲ ፈጠራውያንን ኣርቴፋክትታት እዮም። Meat n Beer ዲዛይን ምልክት ብራንድ ብዙሕ ዝተመነየ፣ ዝደነቐን ዝፈተዎን ብኣገዳሲ መገዲ ሞያውን ሓድሽን ኣቕሓ ክኾን ይጽበ። እዚ ዝዓወተ ዲዛይን ናይ ነሓስ ሽልማት A' Design Award ኣብ ጥበብ፣ ሳይንስ፣ ዲዛይንን ቴክኖሎጂን ዝበለጹ ልምድታት ዘጣምር፣ ንዝርዝር ብዝህቦ ኣቓልቦ ድማ ዝበለጸ እዩ። Meat n Beer ዲዛይን ምልክት ብራንድ ድልየታት ብጽባቐ የማልእ፣ ንድሌታት ይትንክፍ፣ ንስምዒታት የማርኽን ሕቶ ድማ የሰሕብን።
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- Meat n 'Beer was thought to be a reference store in the sale of Meats and Special Beers. From internationally famous brands to national reference beers, and meats with Kobe Beef from waygu. The logo came from the junction of the two products, uniting in a single symbol, using the negative space for that, where text and image form a single image. The drawing made from straight lines makes a strong and sturdy shape with an artisan shaped style.
- Dimensions & Packaging
- Packaging and the paper bags came in various shapes for each type and size of product.
- Tags
- Meat, beer, store, kobe, brand, logotype, packaging, design, prime
- Production Technology
- Several pieces were produced, from kraf paper bags printed on offset, corten steel facade plate, growler bottle and silk screen printed cups, thermal bags, business cards, wrapping paper and a wooden box with the logo cut out laser for special gifts.
- Design Challenge
- The two main challenges were to use common and well-known forms and used in a unique and innovative way incorporating elegance and authenticity.
- Research
- The survey was conducted with a group of consumers and friends of the owners, both in the preparation of the briefing and in the brand approval focus group.
- Inspiration
- Inspired by the traditional cattle heads with their pointed horns, we transform this iconic design into a modern, rustic wireframe vector shape, interacting with another traditional element, the longneck beer bottle. The two unite in a positive and negative, succinct and elegant way.
- Project Duration
- Started in july 2016, and ended with the opening of the second store in december 2018.
- Operation Flow
- The design was done thinking together with the architecture project, so that the whole of the store and brand was integrated.
- Team Members
- Mateus Matos Montenegro
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