EXP Brasil Brand ብራንድ ዲዛይን by Mateus Matos Montenegro is a highly esteemed winner of the very prestigious 2020 ናይ ብሩር ሽልማት A' Design Award in ንድፊ ግራፊክስ፣ ስእልን ብዓይኒ ዝረአ ርክብን Competition Category.

ብሩርግራፊክ· 2020

EXP Brasil Brand ብራንድ ዲዛይን

by Mateus Matos Montenegro

Client: EXP Brasil

ናይ ብሩር ሽልማት A' Design Award Winner in ግራፊክ Category

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Verified Award Winner

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ኣገልግሎታት ድለዩ Visit Site View at A' Design Award Press Release Award Badge

Colors

The Design

About EXP Brasil Brand ብራንድ ዲዛይን

ናይ EXP Brasil ብራንድ ዲዛይን ካብቲ ናይ ኩባንያ መትከላት ሓድነትን ሽርክነትን ዝመጸ እዩ። ኣብ ፕሮጀክታቶምን ኣብ ቤት ጽሕፈት ህይወቶምን ዘሎ ቴክኖሎጂን ዲዛይንን ምትሕውዋስ ይጥቀሙ። ሓደ ፊደላዊ ባእታ ነቲ ሓድነትን ሓይልን ናይዚ ኩባንያ የመልክት። እቲ ፊደል X ዲዛይን ጽኑዕን ውህደታዊን እዩ እንተኾነ ኣዝዩ ቀሊልን ቴክኖሎጂያዊን እዩ። እቲ ብራንድ ንስቱድዮ ህይወት የመልክት፣ ኣብ ፊደላቱ ዘለዉ ባእታታት፣ ብኣወンታውን ብኣሉታውን ቦታ፣ ሰባትን ዲዛይንን፣ ውልቀን ጉጅለታውን፣ ቀሊልን ቴክኖሎጂያውን፣ ቀሊል ክብደትን ጽኑዕን፣ ሞያውን ውልቃውን የዋህድ።

The Recognition

About the ናይ ብሩር ሽልማት A' Design Award

EXP Brasil Brand ብራንድ ዲዛይን ናይ ብሩር ሽልማት A' Design Award ዝዓወተ እዩ፣ ንጽቡቓት፣ ልዑላትን ዘስደምምን ላዕለዋይ ደረጃ ዘለዎም ዲዛይናት ዝወሃብ ብዘይተለምደ ኣዚዩ ክቡር ኣፍልጦ። ዘዓወቱ ብሩር ፍሉይ ክእለት፣ ተውህቦን ጥበብን ዲዛይነራቶም ዘርእዩ ኣዚዮም ዘብርሁን ብዙሕ ፈጠራውያንን ስራሕቲ እዮም። EXP Brasil Brand ብራንድ ዲዛይን ዝበለጸ፣ ምሳሌ ዝኾነ፣ ብኣገዳሲ መገዲ ሞያውን ብዕምቆት ሓድሽን ስራሕ ክኾን ይጽበ። እዚ ዝዓወተ ዲዛይን ናይ ብሩር ሽልማት A' Design Award ብዙሕ ዝተራእየን ዝደነቐን ፈጠራ እዩ፣ ጥቕሚ ዘምጽእን ደረት ጥበብ፣ ሳይንስ፣ ዲዛይንን ቴክኖሎጂን ዘስፍሕን። EXP Brasil Brand ብራንድ ዲዛይን ብብዙሕ ዝቐንኣሉ ፍጥረት እዩ፣ ድሌታት ዘበራብር፣ ጽቡቕ ስምዒታት ዘምጽእን ሰንቢድን ምድናቕን ዘበራብርን።

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The proposal appropriates the elements of unity, partnership, robustness, lightness and technology that are as much used in the projects as in the office structure, and in its various areas of expertise within Architecture, Urbanism and Engineering. The union is the strength of this company.
The union between people and forms; individual and collective; simple with technological; lightweight and robust; professional and personal.
To unify all these elements, it was used an element of the source design in an integrated and solid way.

In the typography, the special design of the letter E uses the negative space to create with the letter X a house icon, reinforcing the commitment of the studio.
The letter P has the lower part in a curve, relating with the design of an open door in a blueprint.
Dimensions & Packaging: The design was designed in CMYK, making it easy to print on a variety of media, but always thinking about RGB space and how shapes and colors would fit in the middle of the light.
Tags: Architecture, brand, logotype, engineering, contruction, design
Production Technology: Many elements have been created to complement the brand. From business cards, Billboard for the contruction site, printed portfolio, design patterns, social media, t-shirts and coffee mugs.
Each one with its technology, from offset printing, screen printing and acrylic UV printing.
Design Challenge: The great creative challenge was to bring and express all the union, quantity, malleability and quality of the functions and areas that the company provides. Putting it all together into one symbol, in the positive and negative space, that represented the soul of the company.
Research: Research was done in various areas related to architecture and engineering, from magazines, visits to works in progress and completed, and one day analyzing the structure and how the company works internally with its employees.
Inspiration: The brand has an immense importance for the business because it symbolizes a great everything of the company, its ideals, quality, concepts, designs, technology, its way of attending to the customer, its unique peculiarities.
The EXP Brasil brand was born from these principles, appropriating the mixture between technology and design, and inserting this concept into the letter X, which has in itself the idea of the correct place, the point of the question and the answer. The use of the negative space was also included in the typography, to reaffirm the studio concept and position.
Project Duration: The project started February 2018 and ended in January 2019
Operation Flow: The brand interacts with its medium, whether it is paper, business card, outdoor signs or billboards. Exactly representing all this union and interaction between its employees and their areas of expertise within Architecture and Engineering. The negative space in the typography interacts with the product, a building, a house, a construction.
Team Members: Mateus Matos Montenegro