Light - Discovering Umbria ቲፖግራፊያዊ መጽሓፍ by Paul Robb is a highly esteemed winner of the very prestigious 2020 ናይ ነሓስ ሽልማት A' Design Award in ንድፊ ሕትመትን ዝተሓትመ ሚዲያን Competition Category.
ነሓስሕትመት· 2020
Light - Discovering Umbria ቲፖግራፊያዊ መጽሓፍ
by Paul Robb
Client: Salt & Pepper
ናይ ነሓስ ሽልማት A' Design Award Winner in ሕትመት Category
Verified Award Winner
Verify Award Status for #88176The Design
About Light - Discovering Umbria ቲፖግራፊያዊ መጽሓፍ
ድሕሪ እቲ ኣብ 2016 ዝተፈጸመ ዓመጻዊ መሬት ምንቅጥቃጥ፡ ናይ ጣልያን ኡምብሪያ ዞባ ናይ መራኸቢታቱ እንደገና ምትእንጋድ የድሊዩ ነበረ። እዚ ካታሎግ እዚ ንሱ እዩ እቲ ጉዕዞ፡ ኣብቶም ዘይፍለጡ ከባቢታት ናይቲ ግዝኣት ዘለዉ ባህላውያን ሃብቲታት ዘርኢ። ነፍሲ ወከፍ ናይ ክፍሊ ረቋሒ ገጽ ነቲ ዛንታ ንምግላጽ ብምትኳር ዝተዳለወ እዩ። ምስ ዝኾነ እኳ በብይነቱ ናይ ፎቶግራፍ ጉዕዞ ናይ ብርሃንን ዘይተራእየን ባህሊ እዩ፡ እቲ ጽሑፋዊ ክፋል ናይቲ ካታሎግ ግን ነቲ ምስላዊ ዛንታ ንምዕራፍ ተሰሪሑ።
The Recognition
About the ናይ ነሓስ ሽልማት A' Design Award
Light - Discovering Umbria ቲፖግራፊያዊ መጽሓፍ ናይ ነሓስ ሽልማት A' Design Award ዝዓወተ እዩ፣ ብፈጠራ፣ ርእሰ ሓይልን ስቕታን ዝፍለዩ ብልጫ ዘለዎም ዲዛይናት ዝወሃብ ኣዚዩ ክቡር ኣፍልጦ። ዘዓወቱ ነሓስ ሰፊሕ ተሞክሮ፣ ምሕሳብን ርእሰ ምምዕባልን ዲዛይነራቶም ዘረጋግጹ ኣዚዮም ክኢላታትን ብዘደንቕ መገዲ ፈጠራውያንን ኣርቴፋክትታት እዮም። Light - Discovering Umbria ቲፖግራፊያዊ መጽሓፍ ብዙሕ ዝተመነየ፣ ዝደነቐን ዝፈተዎን ብኣገዳሲ መገዲ ሞያውን ሓድሽን ኣቕሓ ክኾን ይጽበ። እዚ ዝዓወተ ዲዛይን ናይ ነሓስ ሽልማት A' Design Award ኣብ ጥበብ፣ ሳይንስ፣ ዲዛይንን ቴክኖሎጂን ዝበለጹ ልምድታት ዘጣምር፣ ንዝርዝር ብዝህቦ ኣቓልቦ ድማ ዝበለጸ እዩ። Light - Discovering Umbria ቲፖግራፊያዊ መጽሓፍ ድልየታት ብጽባቐ የማልእ፣ ንድሌታት ይትንክፍ፣ ንስምዒታት የማርኽን ሕቶ ድማ የሰሕብን።
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- Dynamically anchoring the catalogs are two bespoke typefaces. The first font is three different combinations. Inspired from concealing and reflect the words with controlled randomness emulating the lighting situations in continual flux. The same word yields different combinations each time creating a rhythmic pattern.
The second font was inspired by shadows within the photographs and the idea of expanding light. Each letter is extended characterizing the long-drawn shadows. - Dimensions & Packaging
- Cover: Fedrigoni sirio black black gr. 290
Internal pages: Fedrigoni arco design da gr. 140 - Tags
- Type/Font Design, Identity design, Catalog, Photography, Typography
- Production Technology
- Volume: 256 pages
Cover: Silkscreen printing
Internal pages: 4 color offset - Design Challenge
- Having been affected by the earthquake of 2016, these catalogs explore and celebrate the cultural unseen beauty of the region of Umbria. The catalog accompanies the traveling exhibition, used to demonstrate how little of the cultural heritage was affected by the earthquake and to dispel misrepresented ideas in the press.
- Research
- All areas of the Umbrian territory were visited and researched by the journalist, Cristiana Mapelli. Developing the story from the local population we were able to discover places only they knew, exposing cultural elements not on the normal visitors itineraries.
- Inspiration
- The catalogs explore the links between photography light and shadow within the confines for the rich local cultural heritage, a photographic journey of the territory and juxtaposes custom typefaces and contemporary layout.
- Project Duration
- Design and Art direction from November 2018 to January 2019, Umbria, Perugia
- Operation Flow
- The book was developed as a marketing and branding territorial advertising piece. We were approached to identify and refocus and create a marketing tool to requalify and reinforced an optimistic public perception of the region. Only 7% of the territory was damaged by the earthquake but reported in the press as being 100% damaged, the concept was to reinforce the brand reputation and demonstrate to the territory.
The project has been shortlisted to the Italian ADI Design Index - Compasso d’oro 2020 and won Gold at the Novum Awards 2019 and Sustainable design of the year at the Novum Awards 2019. - Team Members
- Designer & Art Direction: Paul Henry Robb
Type design: Paul Henry Robb
Designer: Moira Bartoloni
Animator: Tommaso Calderini
Audio: Paul Henry Robb
Photography: Marco Giugliarelli
Copy: Cristiana Mapelli - Image Credits
- Photography copyright, Paul Robb & Marco Giugliarelli
Sponsored
Explore Beyond Designers.org
Discover products, services and opportunities from our advertising partners.
More to Explore
Related Designs
Explore more award-winning designs from the same category, selected by merit.
