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Joy ብሌንደር ኢድ by Yasemin Ulukan

Joy ብሌንደር ኢድ by Yasemin Ulukan is a highly esteemed winner of the very prestigious 2020 ናይ ነሓስ ሽልማት A' Design Award in ንድፊ መሳርሒታት ገዛ Competition Category.


ነሓስመሳርሒ ገዛ· 2020

Joy ብሌንደር ኢድ

by Yasemin Ulukan

Client: Senur Elektrik Motorları San Tic AS, Brand Name: Arnica

ናይ ነሓስ ሽልማት A' Design Award Winner in መሳርሒ ገዛ Category

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Colors

The Design

About Joy ብሌንደር ኢድ

ብኤርጎኖሚካዊ ቁልፊ ዲዛይንን ምቹው መሐዝን፣ ጆይ ንዅሉ ትጽቢታት ናይ ልዑል ፅሬት ብሌንደር ኢድ የማልእ። እቲ 1200-ዋት ሞተር ናይቲ ብክልተ-ደረጃ ፍጥነት ምቁጽጻር ዝውነን ሞዴል፣ ነቲ ናይ ምውህሃድ ተግባር ብሕጽር ግዜ ብውጽኢታዊ መንገዲ የፍጽሞ። ብዘይሰሃል ብረት ዝተሰርሐ መሓዋሲ መሳርሒኡ፣ ፍረታትን ኣሕምልትን ብዘይ ምንጽርጻር ብቐሊሉ ከሕንጽጽን ከጭርን ይኽእል። ብድልዱል ዋሻርን ድልዱል ሰፋሪ መቕራሪ መትረፊትን ምኽንያት፣ ናይቲ ፍርያት ኣፈጻጽማን ኣብ ክሲን ግዜ ናይ ምሕላፍ ደስታን ክልቲኦም ይድልደሉ።

The Recognition

About the ናይ ነሓስ ሽልማት A' Design Award

Joy ብሌንደር ኢድ ናይ ነሓስ ሽልማት A' Design Award ዝዓወተ እዩ፣ ብፈጠራ፣ ርእሰ ሓይልን ስቕታን ዝፍለዩ ብልጫ ዘለዎም ዲዛይናት ዝወሃብ ኣዚዩ ክቡር ኣፍልጦ። ዘዓወቱ ነሓስ ሰፊሕ ተሞክሮ፣ ምሕሳብን ርእሰ ምምዕባልን ዲዛይነራቶም ዘረጋግጹ ኣዚዮም ክኢላታትን ብዘደንቕ መገዲ ፈጠራውያንን ኣርቴፋክትታት እዮም። Joy ብሌንደር ኢድ ብዙሕ ዝተመነየ፣ ዝደነቐን ዝፈተዎን ብኣገዳሲ መገዲ ሞያውን ሓድሽን ኣቕሓ ክኾን ይጽበ። እዚ ዝዓወተ ዲዛይን ናይ ነሓስ ሽልማት A' Design Award ኣብ ጥበብ፣ ሳይንስ፣ ዲዛይንን ቴክኖሎጂን ዝበለጹ ልምድታት ዘጣምር፣ ንዝርዝር ብዝህቦ ኣቓልቦ ድማ ዝበለጸ እዩ። Joy ብሌንደር ኢድ ድልየታት ብጽባቐ የማልእ፣ ንድሌታት ይትንክፍ፣ ንስምዒታት የማርኽን ሕቶ ድማ የሰሕብን።

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties
Joy blender allows you to easily perform your whisking, chopping and shredding tasks ,thanks to its ergonomic design and technical features. With its stainless steel blades , double beater unit and extra durable bowl, many recipes can be prepared in seconds. The Joy Hand Blender Set stands out with its practical details and elegant look. Easy-to-grip handle and Easytouch buttons make your work easier in the kitchen with dishwasher-safe accessories.
Dimensions & Packaging
Gift box dimensions 20cm x14cmx 43cm
Tags
hand, blender , ergonomy , chopper , mixer
Production Technology
Safe Food Contact Materials are used in all stages of the production.
Design Challenge
We have to ensure that on off and speed adjustment button is placed on the most ergonomic spot that should be very easily operated but on the other hand it should not be operated by accident. It was a big challenge to meet the ergonomic needs with the safety standards.
Research
In the development phase of Joy , hundreds of prototypes for chopping system has been made and tested in the laboratories. As a result of those researches, the high efficient antisplash feature, which allows the materials blend homogeniously in a better way without splashing , has been developed . After the researches in R&D department, all parts of the blender are designed so that they can be assembled -reassembled very quickly and with a minimum error rate.
Inspiration
Joy brings a new approach to ergonomic features of the hand blenders.More than fifty prototypes were made and tested to ensure the most convenient way of gripping the motor unit. The Easytouch button gives the user to adjust the speed with one finger touch.
Project Duration
The project started in 2018 April in Istanbul and will be launched in market in June 2019
Operation Flow
The main body of the hand blender consists of two main parts. We used a specially designed 2k injection method for this product to be able to combine two different materials in one part. The soft touch material used on the upper side of the main body ensures a comfortable grip and gives a safe feeling.Also , thanks to the double tap button mechanism design, the user can choose between two different speed by pushing only one button.
Team Members
Senur Design Center

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