East Side ጣልያናዊ ኢደ-ጥበብ ቢራ by Roberto Terrinoni

East Side ጣልያናዊ ኢደ-ጥበብ ቢራ by Roberto Terrinoni is a highly esteemed winner of the very prestigious 2020 ናይ ነሓስ ሽልማት A' Design Award in ንድፊ ማዕሸጊ Competition Category.

ነሓስማዕሸጊ· 2020

East Side ጣልያናዊ ኢደ-ጥበብ ቢራ

by Roberto Terrinoni

Client: Roberto Terrinoni

ናይ ነሓስ ሽልማት A' Design Award Winner in ማዕሸጊ Category

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Colors

The Design

About East Side ጣልያናዊ ኢደ-ጥበብ ቢራ

ኣብ ማእከላይ ጣልያን ኣብ ዝርከብ ንእሽቶ ከተማ ዝተሰርሐ ኢደ-ጥበብ ቢራ፡ ነፍሲ ወከፍ ቢራ ናይ ገዛእ ርእሱ ዛንታ ኣለዎ፡ ነፍሲ ወከፍ ዛንታ ድማ ኣብ ላቤሉ ይንገር። ስሱዕን ተለዋዋጢን ምዃኑ ብተወሳኺ፡ እቲ ናይ ኮላጅ ቴክኒክ ንመንነት ናይቲ ፍርያ ዝገልጹ ዝርአዩ ኣካላት ንምእታው የኽእል፡ ከም ምስ ትርጉም ስሙ፡ ምስ ዓይነት ቢራን ምስ ንጥፈታቱን ዝተኣሳሰሩ ነገራት። ንመንነት ትካል ዝውክል እቲ ናይ ሎጎ ዲዛይን ኣብ ቀሊል ቅርጺ ዝተሰረተ እዩ። እዚ ቅርጺ'ዚ ኣብ ዳይ-ካት ናይቶም ላቤላትን ኣብ ስርዓተ ምልክት ናይ ነፍሲ ወከፍ ነጠላ ቢራን ተደጋጊሙ፡ ሕብራውን ሄራልዲካውን ዝኾነ ብሕታዊነት ብምጥቃም።

The Recognition

About the ናይ ነሓስ ሽልማት A' Design Award

East Side ጣልያናዊ ኢደ-ጥበብ ቢራ ናይ ነሓስ ሽልማት A' Design Award ዝዓወተ እዩ፣ ብፈጠራ፣ ርእሰ ሓይልን ስቕታን ዝፍለዩ ብልጫ ዘለዎም ዲዛይናት ዝወሃብ ኣዚዩ ክቡር ኣፍልጦ። ዘዓወቱ ነሓስ ሰፊሕ ተሞክሮ፣ ምሕሳብን ርእሰ ምምዕባልን ዲዛይነራቶም ዘረጋግጹ ኣዚዮም ክኢላታትን ብዘደንቕ መገዲ ፈጠራውያንን ኣርቴፋክትታት እዮም። East Side ጣልያናዊ ኢደ-ጥበብ ቢራ ብዙሕ ዝተመነየ፣ ዝደነቐን ዝፈተዎን ብኣገዳሲ መገዲ ሞያውን ሓድሽን ኣቕሓ ክኾን ይጽበ። እዚ ዝዓወተ ዲዛይን ናይ ነሓስ ሽልማት A' Design Award ኣብ ጥበብ፣ ሳይንስ፣ ዲዛይንን ቴክኖሎጂን ዝበለጹ ልምድታት ዘጣምር፣ ንዝርዝር ብዝህቦ ኣቓልቦ ድማ ዝበለጸ እዩ። East Side ጣልያናዊ ኢደ-ጥበብ ቢራ ድልየታት ብጽባቐ የማልእ፣ ንድሌታት ይትንክፍ፣ ንስምዒታት የማርኽን ሕቶ ድማ የሰሕብን።

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: As well as being elegant and versatile, the collage technique allows to insert some visual elements that highlight the identity of the product, such as references to the meaning of the name, to the beer typology and to its ingredients. The logo design, which represents the corporate identity, is based on a simple shape. This shape was reproduced on the die-cut of the labels and on the symbol system of every single beer using a customization which is both colourful and heraldic.
Dimensions & Packaging: 8,5x9 cm
Tags: beer, collage, packaging, label, italy,
Production Technology: Paper, off-set print, screen printing polishing
Design Challenge: The main challenge was facing a very fresh market in Italy: there were no know-how, no rules, only intuitions. Mixing the results of market research conducted abroad with the forecasts of the Italian demand was the most challenging task.
Research: At the dawn of the success of craft beer in Italy, the brief asked to approach the communicative tone of wine while maintaining some distinctive traits of beer. Being a product designed to be enjoyed at the table, it required the 75 cl format. The target had to be adjusted to the price of the craft, a much higher one compared to most industrial beers. The brand is ppredominant in the world of craft beers and it shows on the label, which is typical of an industrial beer, so to benefit the product and its identity.
Inspiration: Each label tells a story. This story is made of flavors, legends, qualities, references and ideas that complete the experience of tasting these ice-cold beers. A very complex visual architecture alternates elements that tell the story of the product (the photographic parts in collage style, the colors and the heraldic pictogram) to others that underline the brand identity (the setting, typography and frequent use of the basic form of the brand).
Project Duration: This project was born in 2015 in Latina, in Central Italy. A new brewery was starting to get attention and growing rapidly. A year after its foundation, it decided to reset the communication of the brand and restyle three labels from its selection of beers. The collaboration still goes on today and it has given birth to a range 22 labels; the goal is to reach 30 by the end of 2020. Today the brewery is considered a rising star in the Italian and international scene of craft beer.
Operation Flow: This label tells a story that the master brewer Luciano Landolfi manages to express with every single beer; a tale of processes, ingredients and cultural roots. The real challenge was to convey all these concepts with a small label.
Image Credits: video by east side brewing