Go Training Institution ብራንዲንግ by Seethink is a highly esteemed winner of the very prestigious 2020 ናይ ነሓስ ሽልማት A' Design Award in ንድፊ ግራፊክስ፣ ስእልን ብዓይኒ ዝረአ ርክብን Competition Category.
ነሓስግራፊክ· 2020
Go Training Institution ብራንዲንግ
by Seethink
Client: Seethink
ናይ ነሓስ ሽልማት A' Design Award Winner in ግራፊክ Category
Verified Award Winner
Verify Award Status for #89233The Design
About Go Training Institution ብራንዲንግ
ጎ ትሬኒንግ ኢንስቲትዩሽን ነቲ ቻይናዊ ናይ ሰሌዳ ጸወታ ጎ ዘምህር ቤት ትምህርቲ ተባሂሉ ዝተሰርሐ ናይ ራእያዊ መንነት ፕሮጀክት እዩ። እዚ መንነት እዚ ኣወንታዊን ኣሉታዊን ቅርጻት ይጥቀም፣ እዚ ድማ ምስቲ ኣብ ባህሊ ጎ ዝርከብ ሚዛን ዝተኣሳሰረ ራእያዊ ሓሳብ እዩ። ብልማዳዊ ናይ ቀለምን ብሩሽን ስልቲ ዝስኣል ስእሊ መስመር ምስቲ ናይ ምጽዋት ጎ ምልክታት ተጠሚሩ ኣሎ። ልማዳዊ ባእታታት ምስ ዘመናውን ንኡስን ቅርጻት ንህጻናት ዝምጥን ኮይኑ ተጋቢሩ ኣሎ። ካብቶም ዝሕተሙ ኣቕሑት ካርድታት ስም፣ ወረቐት ጽሕፈትን ካርድታት ትምህርትን ዝርከቡ ኮይኖም፣ ብዲጂታላዊ ሕትመትን ብሌዘር ቅርጻን ዝተዳለዉ እዮም። ዕላማኡ ንባህሊ ቻይና ብራእያዊ መንገዲ ምስፋን እዩ።
The Recognition
About the ናይ ነሓስ ሽልማት A' Design Award
Go Training Institution ብራንዲንግ ናይ ነሓስ ሽልማት A' Design Award ዝዓወተ እዩ፣ ብፈጠራ፣ ርእሰ ሓይልን ስቕታን ዝፍለዩ ብልጫ ዘለዎም ዲዛይናት ዝወሃብ ኣዚዩ ክቡር ኣፍልጦ። ዘዓወቱ ነሓስ ሰፊሕ ተሞክሮ፣ ምሕሳብን ርእሰ ምምዕባልን ዲዛይነራቶም ዘረጋግጹ ኣዚዮም ክኢላታትን ብዘደንቕ መገዲ ፈጠራውያንን ኣርቴፋክትታት እዮም። Go Training Institution ብራንዲንግ ብዙሕ ዝተመነየ፣ ዝደነቐን ዝፈተዎን ብኣገዳሲ መገዲ ሞያውን ሓድሽን ኣቕሓ ክኾን ይጽበ። እዚ ዝዓወተ ዲዛይን ናይ ነሓስ ሽልማት A' Design Award ኣብ ጥበብ፣ ሳይንስ፣ ዲዛይንን ቴክኖሎጂን ዝበለጹ ልምድታት ዘጣምር፣ ንዝርዝር ብዝህቦ ኣቓልቦ ድማ ዝበለጸ እዩ። Go Training Institution ብራንዲንግ ድልየታት ብጽባቐ የማልእ፣ ንድሌታት ይትንክፍ፣ ንስምዒታት የማርኽን ሕቶ ድማ የሰሕብን።
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- This is branding design for Eastart which is a training institution of Chinese Go.Designers did visual identity system for it to make promotion of the Chinese traditional culture and establish links between kids who are interested in Go and this intellectual culture. Besides, the combination of traditional elements and contemporary young elements is also a highlight point.
- Dimensions & Packaging
- Name card: 50mmx90mm
Writing paper: 210mmx297mm
Teaching card: 50mmx60mm - Tags
- Branding, Visual Identity, Chinese Culture, Graphic, Logo, Children Training
- Production Technology
- Digital printing, Laser engraving etc.
- Design Challenge
- Finding the balance between traditional serious elements and modern young style to be suitable for children.
Promoting Chinese culture via visual language in a special and easy way. - Research
- Inspirational research was conducted through discussions and interviews with clients and designers in Seethink.
- Inspiration
- 1.The culture of Chinese Go is similar with Yinyang. That reminds designers of Shigeo Fukuda who is best at positive and negative shapes.
2.The gesture of playing Go is relevant to that of Buddhism which is always showed with Baimiao, a kind of Chinese art with line drawing in traditional ink and brush style. Therefore, the two elements were combined. - Project Duration
- The project started in March 2019 in Taiyuan and finished in July 2019, and the inaugural ceremony was in 1st, July.
- Operation Flow
- The institution is a good place to see the achievement and feel the atmosphere.
- Patents
- There are no patents or copyrights in force at the moment.
- Team Members
- Zhu Ming
Du Yanting
Liu Xinyu
Sui Guowen
Wu Jiang
Wang Zhuhui
Qi Hao - Image Credits
- Creative Director/ Zhu Ming, Designer/Du Yanting, Liu Xinyu, Li Yuning, Wang Zhuhui，Illustrator/Wu Jiang
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