Macau Light Festival 2018 TVC ተለቪዥን ማስታወቂ by Puzzle Lai Meng Tak is a highly esteemed winner of the very prestigious 2020 ናይ ብሩር ሽልማት A' Design Award in ንድፊ ፊልም፣ ቪድዮን ኣኒሜሽንን Competition Category.
ብሩርፊልም· 2020
Macau Light Festival 2018 TVC ተለቪዥን ማስታወቂ
Client: Mirage Visuals
ናይ ብሩር ሽልማት A' Design Award Winner in ፊልም Category
Verified Award Winner
Verify Award Status for #89403The Design
About Macau Light Festival 2018 TVC ተለቪዥን ማስታወቂ
ናይ ማካው ብርሃን ፌስቲቫል 2018 TVC ንሓደ ናይ ከተማ ብርሃን ፌስቲቫል ንምትብባዕ እተፈጥረ ተለቪዥን ማስታወቂ እዩ። እዚ ማስታወቒ ንፌስቲቫሉ ከም ናይ ግዜ ጎደና ኣቕሪብዎ ኣሎ። ናይ ቀዳማይ ሰብ ራእይ ንተመልካታይ ብመንጎ ናይ ብርሃን ተኸላታት፣ ናይ ሰለስተ ገጽ ፕሮጀክሽን ማፒንግን መስተጋብራዊ ጸወታታትን ይመርሖ። ኣብ ውሽጢ እቲ ኣኒሜሽን ዘለዉ ናይ ምግቢ፣ ስነ-ህንጻ፣ ባህልን ፈጠራነትን ዞባዊ ኣካላት ከም ናይ ተኸላ ጥበብ ይረኣዩ። ኩሎም ስእልታት ኣብ ስቶሪቦርድ ተመዲቦም ቅድሚ ምስኣሎም ኣብ ናይ ሰለስተ ገጽ ሶፍትዌር ከም ዲሞ ምንቅስቓስ ተፈቲኖም። ናይ ቀጥታዊ ስራሕ ፉተጅ፣ ቪዥዋል ኤፌክትስን ሞሽን ግራፊክስን ተጣሚሮም ኣለዉ።
The Recognition
About the ናይ ብሩር ሽልማት A' Design Award
Macau Light Festival 2018 TVC ተለቪዥን ማስታወቂ ናይ ብሩር ሽልማት A' Design Award ዝዓወተ እዩ፣ ንጽቡቓት፣ ልዑላትን ዘስደምምን ላዕለዋይ ደረጃ ዘለዎም ዲዛይናት ዝወሃብ ብዘይተለምደ ኣዚዩ ክቡር ኣፍልጦ። ዘዓወቱ ብሩር ፍሉይ ክእለት፣ ተውህቦን ጥበብን ዲዛይነራቶም ዘርእዩ ኣዚዮም ዘብርሁን ብዙሕ ፈጠራውያንን ስራሕቲ እዮም። Macau Light Festival 2018 TVC ተለቪዥን ማስታወቂ ዝበለጸ፣ ምሳሌ ዝኾነ፣ ብኣገዳሲ መገዲ ሞያውን ብዕምቆት ሓድሽን ስራሕ ክኾን ይጽበ። እዚ ዝዓወተ ዲዛይን ናይ ብሩር ሽልማት A' Design Award ብዙሕ ዝተራእየን ዝደነቐን ፈጠራ እዩ፣ ጥቕሚ ዘምጽእን ደረት ጥበብ፣ ሳይንስ፣ ዲዛይንን ቴክኖሎጂን ዘስፍሕን። Macau Light Festival 2018 TVC ተለቪዥን ማስታወቂ ብብዙሕ ዝቐንኣሉ ፍጥረት እዩ፣ ድሌታት ዘበራብር፣ ጽቡቕ ስምዒታት ዘምጽእን ሰንቢድን ምድናቕን ዘበራብርን።
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- Revolving around the concept of time, the Festival will weave up local elements of gastronomy, humanity, architecture, culture, creativity and other realms. The event will not only manifest the city’s East-meets-West cultures, but also portray nostalgic stories and childhood memories of Macao people, leading spectators onto a glittery journey across time and space in Macao.
- Dimensions & Packaging
- HD 1920X1080 Video
- Tags
- TV commercial, Live shooting, VFX, Motion graphics, 3d animation
- Production Technology
- In this project, we planned all shots in the storyboard, and make a demo motion in 3D software, so that we can prepare all the materials
and props before the video shooting. And we try to put some Macao features and elements into the animation in the form of installation art, so that the entire advertisement will show the different characteristics of this year's Macao Light Festival. - Design Challenge
- The concept of turning the entire Light Festival into a "time tunnel" was difficult to achieve at first. Through many special effects of pre-production and post-production, the whole concept can be perfectly displayed.
- Research
- In the early days of the project, we used a lot of different expressions. How to connect the contents of the entire light festival together, after repeated reflections, finally decided to use the time tunnel as the theme of the whole advertisement. We try to put some Macao features and elements into the animation in the form of installation art, so that the entire advertisement will show the different characteristics of this year's Macao Light Festival.
- Inspiration
- In this TV Commercial, the Macau Light Festival is transformed into the concept of "time tunnel". Through the first person vision, various lighting installation, 3D mapping, interactive games, etc., to explore the light and shadow devices in different places of the Macau Light Festival , to the audience Showcase the exciting content of the 2018 Macau Light and Shadow Festival.
- Project Duration
- The project started in October 2018 in Macau and finished in November 2018 in Macau, and was exhibited in Macau in December 2018.
- Operation Flow
- Video file can be operated in every video player
- Patents
- Copyrights belong to MIRAGE VISUALS 2019
- Team Members
- Client：MACAO GOVERNMENT TOURISM OFFICE
Video Production：MIRAGE VISUALS
Director：Puzzle Lai
Concept & Storyboard：Puzzle Lai, Cheong In Fong
Director of Photography：Simon Ma
3D Animation: Hayden Mok@SPICY Banana, Michael Fong@SPICY Banana , River Ng@SPICY Banana , CM Lee@SPICY Banana, Wyatt Wai@SPICY Banana
2D Motion Design：吳穎儀 Pancy Ng
Edit: Puzzle Lai
Compositing：Puzzle Lai
Color Grading：Puzzle Lai
Music & Sound Design Production：：Joe Lei, Jason Chang - Image Credits
- MIRAGE VISUALS All right reserved.
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