Pleady Branding ናይ ብራንድ መንነት by Katsumi Tamura is a highly esteemed winner of the very prestigious 2020 ናይ ነሓስ ሽልማት A' Design Award in ንድፊ ግራፊክስ፣ ስእልን ብዓይኒ ዝረአ ርክብን Competition Category.
ነሓስግራፊክ· 2020
Pleady Branding ናይ ብራንድ መንነት
Client: Good Morning Inc
ናይ ነሓስ ሽልማት A' Design Award Winner in ግራፊክ Category
Verified Award Winner
Verify Award Status for #90561The Design
About Pleady Branding ናይ ብራንድ መንነት
ፕሌዲ ብራንዲንግ ንሓደ ፍሉይ ኣምራቲ ቴፕ (ታፒንግ) ዝተዳለወ ፕሮግራም ናይ ብራንድ መንነት እዩ። እዚ ፕሮግራም እዚ ንስም ብራንድ፣ ሎጎ ብራንድ፣ ፓኬጂንግ፣ ወብሳይታት፣ ካታሎጋት ፍርያት፣ ፊልምታት ብራንድን ኣዳራሻት ንግዳዊ ትርኢትን የጠቓልል። እቲ ስም ካብ ክልተ ቃላት፡ ማለት "ፕለይ" (ጸወታ) ከምኡውን "ረዲ" (ድሉው) ተጣሚሩ እተፈጥረ እዩ። ርክብ ብራንድ ኣብ ዙርያ እቲ መሪሕ ጭርሖ "Tape or Lose" (ቴፕ ግበር ወይ ተሳዓር) ከምኡውን ኣብ ቀንዲ ትርኢት ናይ ሓንቲ ኣንስተይቲ ጎላያይት ዝተሃንጸ ኮይኑ፡ እዚ ድማ ካብቲ ኣብ ውሽጢ ሎጎ ዘሎ መስመር ተበጊሱ ዝተሓስበ እዩ። ሓደ ብጫ-ቀጠልያ ሕብሪ ብራንድ ኣብ ኣትሌታት ዘተኮረ ምዃኑ የመልክት። ኣተሓሕዛ ሕብሪ ድማ እቲ ሕብሪ ብራንድ ኣብ ወረቐት፡ ፊልምን መጋረጃታትን ተመሳሳሊ ኮይኑ ንኽቕጽል የረጋግጽ።
The Recognition
About the ናይ ነሓስ ሽልማት A' Design Award
Pleady Branding ናይ ብራንድ መንነት ናይ ነሓስ ሽልማት A' Design Award ዝዓወተ እዩ፣ ብፈጠራ፣ ርእሰ ሓይልን ስቕታን ዝፍለዩ ብልጫ ዘለዎም ዲዛይናት ዝወሃብ ኣዚዩ ክቡር ኣፍልጦ። ዘዓወቱ ነሓስ ሰፊሕ ተሞክሮ፣ ምሕሳብን ርእሰ ምምዕባልን ዲዛይነራቶም ዘረጋግጹ ኣዚዮም ክኢላታትን ብዘደንቕ መገዲ ፈጠራውያንን ኣርቴፋክትታት እዮም። Pleady Branding ናይ ብራንድ መንነት ብዙሕ ዝተመነየ፣ ዝደነቐን ዝፈተዎን ብኣገዳሲ መገዲ ሞያውን ሓድሽን ኣቕሓ ክኾን ይጽበ። እዚ ዝዓወተ ዲዛይን ናይ ነሓስ ሽልማት A' Design Award ኣብ ጥበብ፣ ሳይንስ፣ ዲዛይንን ቴክኖሎጂን ዝበለጹ ልምድታት ዘጣምር፣ ንዝርዝር ብዝህቦ ኣቓልቦ ድማ ዝበለጸ እዩ። Pleady Branding ናይ ብራንድ መንነት ድልየታት ብጽባቐ የማልእ፣ ንድሌታት ይትንክፍ፣ ንስምዒታት የማርኽን ሕቶ ድማ የሰሕብን።
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- We supported the brand launch of the specialized taping manufacturer PLEADY. We developed the elements that form the core of the brand, such as the brand name and brand logo, positioning communications around the tagline Tape or Lose, and the key visual of a female runner. Our goal with the design was to provide a unified worldview and an identical brand experience at all touchpoints.
- Dimensions & Packaging
- Naming / Logo / Packaging / Websites / Product catalogs / Brand movies / Trade show booths, etc.
- Tags
- Taping, Kinesiology Tape, PLEADY, Three S inc., Made in Japan
- Production Technology
- Brand color control was another challenge. We performed color management to ensure that the brand color would create the same impression whether it was reproduced on paper, film, or a monitor.
- Design Challenge
- Taping is a mature market, so the challenge was to establish a brand clearly differentiated from the competition despite being a latecomer. We formulated the tagline Tape or Lose and the distinctive yellow-green brand color to underscore the fact that the brand targets athletes. In addition, we created a single visual embodying the brand’s worldview, and utilized it in catalogs, websites, and trade show booths.
- Inspiration
- The brand name is a portmanteau of play and ready. It expresses support for thorough conditioning through the provision of high-quality taping to athletes. The key visual of a female runner draws inspiration from the brand logo, which has a line in the brand color running through it.
- Project Duration
- PLEADY launched in July 2019.
- Operation Flow
- We seamlessly integrated brand development with the development of communication tools. This production framework allowed us to successfully create a unified worldview for all touchpoints, despite a tight production schedule.
- Team Members
- Creative Director: Moritaka Yoshida, Toshiyuki Nagamatsu / Art Director: Katsumi Tamura / Designer: Takahiro Sugawara, Hiroyuki Fukazu / Copywriter: Toshiyuki Nagamatsu / Printing Director: Moritaka Yoshida
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