Borboleta ናይ ብራንድ ስርዓት ብ Juan Eugenio Mallo Camera

ዲዛይን Borboleta ናይ ብራንድ ስርዓት ብ Juan Eugenio Mallo Camera ኣብ ናይ ውድድር ምድብ ንድፊ ግራፊክስ፣ ስእልን ብዓይኒ ዝረአ ርክብን ኣዝዩ ዝኸበረ ተሸላማይ ናይ 2020 ናይ ብሩር ሽልማት A' Design Award እዩ።

ብሩርግራፊክ· 2020

Borboleta ናይ ብራንድ ስርዓት

ብ Juan Eugenio Mallo Camera

ዓሚል: Balko Argentina S.a

ኣብ ምድብ ግራፊክ ተሸላማይ ናይ ብሩር ሽልማት A' Design Award

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ንቁጽሪ #91454 ሽልማት ኣረጋግጽ

ሳይት ብጻሕ ኣብ A' Design Award ርአዮ ጋዜጣዊ መግለጺ ባጅ ሽልማት

ሕብርታት

እቲ ዲዛይን

ብዛዕባ Borboleta ናይ ብራንድ ስርዓት

ቦርቦለታ ኣብ ብራዚል ንሓደ ዋና ጉጅለ ዝውንንዎ ክልተ መርበብ መዐደሊ ነዳዲ (ጋዝ ስቴሽን) ዝተፈጠረ ናይ ብራንድ ስርዓት እዩ። ዲስሉብ ኣብ ሰሜናዊ ምብራቕ ክሰርሕ ከሎ ኤኳዶር ድማ ኣብ ሰሜን ይሰርሕ፡ ክልቲኡ መርበባት ድማ ናይ ገዛእ ርእሶም ስም ይሕዙ። ኣብ ቅርጺ ጽንብላሊዕ ዝርከብ ብሓባር ዝጥቀሙሉ ምልክት ነዞም ክልተ ብራንድ የራኽቦም። እቲ ጽንብላሊዕ ንለውጥን ንሕድሳትን ዘመልክት ኰይኑ፡ ወጻኢ መስመሩ ድማ ንስእሊ ግምጋም መሬት ብራዚል የዘኻኽር። ሰለስተ ሕብርታት ተጠቒሞም፡ ንነፍሲ ወከፍ ኩባንያ ሓደ፡ ንሓድነቶም ድማ ሳልሳይ ሕብሪ። እቲ ሎጎ ኣብ ሞዱል-መሰረት ዝገበረ ግሪድ ተሃኒጹ ኣሎ።

እቲ ኣፍልጦ

ብዛዕባ ናይ ብሩር ሽልማት A' Design Award

Borboleta ናይ ብራንድ ስርዓት ናይ ብሩር ሽልማት A' Design Award ዝዓወተ እዩ፣ ንጽቡቓት፣ ልዑላትን ዘስደምምን ላዕለዋይ ደረጃ ዘለዎም ዲዛይናት ዝወሃብ ብዘይተለምደ ኣዚዩ ክቡር ኣፍልጦ። ዘዓወቱ ብሩር ፍሉይ ክእለት፣ ተውህቦን ጥበብን ዲዛይነራቶም ዘርእዩ ኣዚዮም ዘብርሁን ብዙሕ ፈጠራውያንን ስራሕቲ እዮም። Borboleta ናይ ብራንድ ስርዓት ዝበለጸ፣ ምሳሌ ዝኾነ፣ ብኣገዳሲ መገዲ ሞያውን ብዕምቆት ሓድሽን ስራሕ ክኾን ይጽበ። እዚ ዝዓወተ ዲዛይን ናይ ብሩር ሽልማት A' Design Award ብዙሕ ዝተራእየን ዝደነቐን ፈጠራ እዩ፣ ጥቕሚ ዘምጽእን ደረት ጥበብ፣ ሳይንስ፣ ዲዛይንን ቴክኖሎጂን ዘስፍሕን። Borboleta ናይ ብራንድ ስርዓት ብብዙሕ ዝቐንኣሉ ፍጥረት እዩ፣ ድሌታት ዘበራብር፣ ጽቡቕ ስምዒታት ዘምጽእን ሰንቢድን ምድናቕን ዘበራብርን።

ድሕሪ እቲ ዲዛይን

ናይ ፕረስ ኪት

ክረዲትታት፣ ኣባላት ጋንታን ቴክኒካዊ ዝርዝራትን ብዲዛይነር ዝቐረቡ።

ፍሉያት ባህርያት: The design team achieved the goal of develop a new brand for two different companies that belonged to the same owner group. Dislub and Equador are gas station nets that operates in Northeast and North of Brasil respectively; working independently one respect of the other, and from now on they'll show the same image but mantaining his own name. That was the design challege: to give one logo for two related, but at the same time independent and completely different brands; using color, shapes and same graphic structure to get the work done.
ዓቐንን ማዕሸግን: (Standing Billboard - Structure) Width 7300mm x Height 5300mm
(Ad Display) Width 6850mm x Height 3950mm
መለለዪታት: Logo, Branding, Brazil, Butterfly, Borboleta, Identity, Corporate, Symbol
ናይ ምፍራይ ቴክኖሎጂ: The design team constructed the logo with a module-based grid that allowed us to obtain a smooth and well-shaped design.
ናይ ዲዛይን ብድሆ: The design team faced the challenge of representing two different brands with the same image but keeping both individualities, and instructed to present a well-adjusted solution for both brands with neither one being more important than the other. The team had to honor the previous colors so they identified the most representative one for each brand and added a third one to symbolize the union of both companies.
ምርምር: The isotype, the more characteristic element of the logo, represents a butterfly: a symbol strongly associated with nature, but also express a certain degree of Brazilian national spirit, therefore, the isotype also resembles the silouhette of the Brazilian territory. In addition the design team choose an unique color, purple, that represents the union of the two companies and sets them apart from the competitors in gas station market.
ምንጪ ሓሳብ: The main concept were: union, rebirth, transformation and modernism. The design team took the image of a butterfly that universally represents a symbol of powerful transformation, change, hope and renewal. The isotype is common to both brands and shows three significant colors, two representing the companies and the third representing the future.
ናይ ፕሮጀክት ግዜ: The design team began working in the second quarter of 2017 and the complete project was finished and approved to Dislub Equador Board of Directors in December of the same year. During the first quarter of 2018 the design team continued working with all the applications of the new brand.
ናይ ስርሒት ፍሰት: By sharing both companies the same symbol a clear link will make the client's mind connect both companies as one.
ኣባላት ጋንታ: Juan Eugenio Mallo Camera
Diego Adrián Beas