Seotun Saram ኮርፖሬት መንነት by Yangji Kim is a highly esteemed winner of the very prestigious 2020 ናይ ነሓስ ሽልማት A' Design Award in ንድፊ ግራፊክስ፣ ስእልን ብዓይኒ ዝረአ ርክብን Competition Category.
ነሓስግራፊክ· 2020
Seotun Saram ኮርፖሬት መንነት
by Yangji Kim
Client: Seotun Saram
ናይ ነሓስ ሽልማት A' Design Award Winner in ግራፊክ Category
Verified Award Winner
Verify Award Status for #91596The Design
About Seotun Saram ኮርፖሬት መንነት
ሶቱን ሳራም ንህዝቢ ደገፍ ዝደልዩ ምስ ክኢላታት ኣማኽርቲ ዘራኽብ ኣገልግሎት ዝኸውን ኮርፖሬት መንነት እዩ። እቲ ስም ንሓደ ገና ክኢላ ዘይኮነ ሰብ ዘመልክት ኮይኑ፣ እቲ መሪሕ ሓሳብ ኩሉ ሰብ ብዘይ ብቕዓት ይጅምር ይብል። ሓደ ወርዛዊ ዛንታ ንኣገባብ ምምኻር ንዘይፈልጡ ሰባት ይገልጽ። እቲ ዛንታ ክልተ ገጸ-ባህርያት ኣለውዎ፡ ሶቱን፡ ዝዞረ ተማኻሪ፣ ከምኡ ድማ ጎቡኪ፡ ደንጓያ ግን እምንቲ ኣማኻሪ። ውዑይ ቅርጺ ወረቐት፣ ግጥማዊ ጸሊም-ሰማያዊ ሕብሪ ናይ ለይቲ ሰማይ ከምኡ’ውን ብኢድ ዝተሳእሉ ኣርማታት ነቲ ራእያዊ ስርዓት ይምስርቱ። ዕላማ እቲ ስራሕ ምምኻር ከም ፈታው፣ ውዑይ ከምኡ’ውን ውሑስ ኣገባብ ንምርኣይ እዩ።
The Recognition
About the ናይ ነሓስ ሽልማት A' Design Award
Seotun Saram ኮርፖሬት መንነት ናይ ነሓስ ሽልማት A' Design Award ዝዓወተ እዩ፣ ብፈጠራ፣ ርእሰ ሓይልን ስቕታን ዝፍለዩ ብልጫ ዘለዎም ዲዛይናት ዝወሃብ ኣዚዩ ክቡር ኣፍልጦ። ዘዓወቱ ነሓስ ሰፊሕ ተሞክሮ፣ ምሕሳብን ርእሰ ምምዕባልን ዲዛይነራቶም ዘረጋግጹ ኣዚዮም ክኢላታትን ብዘደንቕ መገዲ ፈጠራውያንን ኣርቴፋክትታት እዮም። Seotun Saram ኮርፖሬት መንነት ብዙሕ ዝተመነየ፣ ዝደነቐን ዝፈተዎን ብኣገዳሲ መገዲ ሞያውን ሓድሽን ኣቕሓ ክኾን ይጽበ። እዚ ዝዓወተ ዲዛይን ናይ ነሓስ ሽልማት A' Design Award ኣብ ጥበብ፣ ሳይንስ፣ ዲዛይንን ቴክኖሎጂን ዝበለጹ ልምድታት ዘጣምር፣ ንዝርዝር ብዝህቦ ኣቓልቦ ድማ ዝበለጸ እዩ። Seotun Saram ኮርፖሬት መንነት ድልየታት ብጽባቐ የማልእ፣ ንድሌታት ይትንክፍ፣ ንስምዒታት የማርኽን ሕቶ ድማ የሰሕብን።
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- 'Seotun-saram' means someone who is not skilled and used to, and our slogan means 'Everyone starts clumsily.' We made a fairy tale that expresses the process of counseling metaphorically for people who are not used to counseling. This fairy tale will be given to people who use this service.
- Dimensions & Packaging
- This psych consultancy service bring a message of hope and consolation to those in need with the warm paper texture, lyrical navy blue of the night sky, and hand-drawn icons.
- Tags
- SeotunSaram, CI, BI, Corporate Identity, Brand Identity
- Production Technology
- We wanted to introduce people to qualified psych consultancy centers to help customers receive professional counseling services in a more secure environment.
- Design Challenge
- This is to keep the negative and difficult image of psychological counseling friendly and warm. And to provide accurate psych consultancy information.
- Research
- There are two weaknesses in Korea's psychological counseling infrastructure. One is that anyone who doesn't have the right to run a counseling center, and the other is that the public has a negative perception of counseling. Although many people complain of psychological pain, policy is still incomplete and awareness is low. We wanted to introduce people to qualified psych consultancy centers to help customers receive professional counseling services in a more secure environment.
- Inspiration
- Seotun-saram is a service that connects a counselee with a professional counselor. In Korea, there is no right regulation on psychological counseling, so bad people can open counseling centers with certifications which are easy to obtain. With these problems persisted, people suffered from them, and perception of counseling became bad. We wanted people to get good counseling service through this and hoped their life to be warmer.
- Project Duration
- The project started in April 2017 and finished in August 2018 in Republic of Korea.
- Operation Flow
- We wanted to enable clients to get skilled counseling in a safer setting.We tried to convey warmth and give the right direction for counseling. There are two characters in Seotunsaram. 'Seotun' is a counsellee who lost and wandering. 'Gobukki' is a slow but reliable counselor who accompanies him to the end. In addition, the warm paper texture, lyrical navy blue of the night sky, and hand-drawn icons make up our service. This is simple, but valuable work.
- Team Members
- Creative director : Donggyun Kang
Creative director : Yangji Kim
Designer : Saea Kang
Designer : Jeesun Yim
Designer : Heejin Um
Designer : Habin Ku
Designer : Inhwa Song
Developer : Yumin Kim
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