The Moment ካላንደር 2020 by Xiutao Fu is a highly esteemed winner of the very prestigious 2020 ናይ ወርቂ ሽልማት A' Design Award in ንድፊ ግራፊክስ፣ ስእልን ብዓይኒ ዝረአ ርክብን Competition Category.

ወርቂግራፊክ· 2020

The Moment ካላንደር 2020

by Xiutao Fu

Client: Mattenai

ናይ ወርቂ ሽልማት A' Design Award Winner in ግራፊክ Category

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Verified Award Winner
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View at A' Design Award Press Release Award Badge

Colors

The Design

About The Moment ካላንደር 2020

ናይ ህሞት ካላንደር ካብ ጥንታዊ ጥበብ ናይ ቻይናዊ ጸሓያዊ ወቕታትን መጽሓፍ ቁሕለት ኣብ መጽሓፍ ቅዱስን ኣነሓላልፋ ይረክብ። ነቲ ዘይዕረፍ ባህሪ ናይ ዘመናዊ ሕብረተሰብ ንምስትንታንን ሰባት ነፍሲ ወከፍ ወቕቲ ኪፈልጡን ንህሉው ግዜ ኪኸብሩን ንምዘኻኸር ዕላማ ኣለዎ። ኣብዚ ሓድሽ ዲዛይን፡ እቲ ወርሒ ኣብ ማእከል ናይቲ ገጽ ይሕተም፡ እቶም ዕለታት ድማ ብደረጃዊ ቅስት ይስርዑ። እቶም ዕለታትን ቅስትን ብኣቕጻጻር ሰዓት ኣብ ከባቢ ማእከል እናተዘዋወሩ ቀስ ብቐስ ይደብዙ—ብሰንኪ እቲ ፅሩይ ወረቐት—እዚ ድማ ነቲ ግጥማዊ ሓሳብ ዘለዓለማዊነት ካብ ተኸታታሊ ህሉው ህሞታት ዝቖመ ምዃኑ የዘኻኽር።

The Recognition

About the ናይ ወርቂ ሽልማት A' Design Award

The Moment ካላንደር 2020 ናይ ወርቂ ሽልማት A' Design Award ዝዓወተ እዩ፣ ንቀዳምነት ደረጃ ዘለዎም፣ ዘገርሙን ዝተፈልዩን ዲዛይናት ዝወሃብ ኣዚዩ ክቡር ኣፍልጦ። ዘዓወቱ ወርቂ ጥበብን ፍልጠትን ክእለትን ዲዛይነራቶም ዘንጸባርቑ ኣዚዮም ሓደሽቲ፣ ርእይቶ ዘለዎምን ዘንጸባርቑን ፍጥረታት እዮም። The Moment ካላንደር 2020 ዘይተራእየ ዋጋ ዘምጽእ ኣዚዩ ዝተሞገሰ፣ ዝንባሌ ዘቐምጥን ሓውሲ ዝመስልን ፈጠራ ክኾን ይጽበ። እዚ ዝዓወተ ዲዛይን ናይ ወርቂ ሽልማት A' Design Award ደረት ጥበብ፣ ሳይንስ፣ ዲዛይንን ቴክኖሎጂን ብብዙሕ ጥቕሚ ዘስፍሕ ዘደንቕ ዝኽበር ፕሮጀክት እዩ። The Moment ካላንደር 2020 ሓያል ድሌት ዘሕድር፣ ተሃዋሕዋሕ ዘበራብር፣ ፈጠራ ዘተባብዕን ንዓና ዘማርኽን እዩ።

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Based on the concept of enjoying the moment, there is a new design expression to show dates in this project. Month is printed in the centre of the page while every date is shown on a gradient arc. Dates and arcs rotates clockwise around it and fade away due to the translucence of tracing paper, which poetically illustrates present and impending loss of time. The Chinese 24 solar terms and daily mottos are highlight of The Moment to strengthen concept and remind people to enjoy the moment.
Dimensions & Packaging: 185mm x 94mm x 46.5mm
Tags: Calendar, Chinese Twenty-four Solar Terms, Daily Motto, Enjoy The Moment, MATTENAI
Production Technology: The Moment calendar is produced by high level printing and manufacturing technologies, including . The temperature and humidity were strictly control in the whole process of printing Color testing for pages of solar terms were carried out several rounds to ensure accuracy. Moreover, the high requirement of folding and binding ensures paper alignment for design excellence. The easily-torn line on each page provides a smooth user experience.
Design Challenge: The first challenge is to present ancient wisdom about time in contemporary style and minimalism. Designer carefully design the layout of each page, which enable users clearly read the date and motto instead of being interrupted by information of another pages. Afterwards, it spends 6 months to test and choose parchment as final material of inside pages by comparing dozens of paper and considering transparency as well as producibility. The printing process must be dry to avoid the shape change of paper by high humidity.
Research: Enjoying the moment is a simple truth but easily forgotten, as well as the ancient wisdom of Chinese 24 Solar Terms. Therefore, it is a good chance to look back our cultural as the research background of this project. Designer collected images from ancient poetry of each solar term and chose tradition color to finish 24 illustrations about the Solar Terms. Moreover, many great classic in the world (such as Bible) are also worthy to learning, from which the daily motto on each page be selected.
Inspiration: Fast-paced lifestyle in China forces many people to race against the clock and brings anxiety more than accomplishment. However, we run to problems when we try to beyond the limitation of time. Everything has its own time and we should do things in proper time. The traditional Chinese 24 Solar Terms shows seasonal change to guide farm work and daily lives. The ancient wisdom inspired me to design a calendar, which could remind people to know the season, follow the time and enjoy the moment.
Project Duration: The project started in August 2018 in Shanghai and finished in September in 2019 in Shanghai.
Operation Flow: Tearing off a page means time has passed. Next translucent pages could be seen indistinctly just like the coming days. This interaction express that we could neither prolong the past nor touch the future. In other words, the only thing we really have is nowness, is now. In that case, we should enjoy the moment rather than regret for the irreversibility or worry about the uncertainty. The other interesting operation is that users could see rotation of the gradient arc when they jump calendar pages quickly (same principle as frame-by-frame animation). We live in the moment while time is infinite, but eternity is a series of moments.
Patents: Copyright belong to Shanghai Shapher Network Technology Co., Ltd, 2019
Team Members: Creative Director & Designer: Xiutao FU
Image Credits: Echo Chen, 2019