ዲዛይን Terark ናይ ምርኢት መንነት ንድፍ ብ Tong Wen ኣብ ናይ ውድድር ምድብ ንድፊ ግራፊክስ፣ ስእልን ብዓይኒ ዝረአ ርክብን ኣዝዩ ዝኸበረ ተሸላማይ ናይ 2020 ናይ ሓጺን ሽልማት A' Design Award እዩ።

ሓጺንግራፊክ· 2020

Terark ናይ ምርኢት መንነት ንድፍ

ብ Tong Wen

ዓሚል: Tong Wen

ኣብ ምድብ ግራፊክ ተሸላማይ ናይ ሓጺን ሽልማት A' Design Award

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ንቁጽሪ #93931 ሽልማት ኣረጋግጽ

ኣብ A' Design Award ርአዮ ጋዜጣዊ መግለጺ ባጅ ሽልማት

ሕብርታት

እቲ ዲዛይን

ብዛዕባ Terark ናይ ምርኢት መንነት ንድፍ

Terark ንኩባንያ ቴክኖሎጂ ዝኸውን ኣገልግሎት ምስራሕ ዓበይቲ ዳታ ዝህብ፣ ዝተነደፈ ናይ ምርኢት መንነት እዩ። እዚ ንድፊ ኣብ ነጥብታዊ ማትሪክስ ዝተሰረተ ኮይኑ፣ ምስ ብዙሓት ግራዲየንት ሕብርታት ተዋሃሂዱ ቀርቡ። ብልስሉስ መንገዲ ዝተኣሳሰሩ ነጥብታት ንፊደል T፣ ናይ ስም ኩባንያ ቀዳማይ ፊደል፣ ይምስርቱ። ብዙሓት ግራዲየንት ሸደርስ ቀርቡ ስለዝኾነ፣ እቲ መንነት ንብዙሕ ኣገልግሎታት ክሰማማዕ ይኽእል። ንተጠቓምነት ኣብ ሕትመትን ካልኦት ንዋትን ዝኸውን ብሕታዊ ፎንትን ናይ ነጥብታት ንድፍን እውን ተዋሂቡ ኣሎ። እዚ መንነት ኣብ ብሮሹራት፣ ናይ ዓመት መጽሓፍቲ፣ ናይ ስም ካርድታትን ናይ ማይ ጠርሙዛትን ተጠቒሙ ኣሎ።

እቲ ኣፍልጦ

ብዛዕባ ናይ ሓጺን ሽልማት A' Design Award

Terark ናይ ምርኢት መንነት ንድፍ ናይ ሓጺን ሽልማት A' Design Award ዝዓወተ እዩ፣ ካብ ጽቡቕ ዝተዳለዉ ፍጥረታት ዝጽበዩ ሞያውን ኢንዱስትሪኣውን ጠለባት ንዝመላኡ ጽቡቓት ዲዛይናት ዝወሃብ ክቡር ኣፍልጦ። ዘዓወቱ ሓጺን ዓቢ ክእለት፣ ልዑል ፍሉይነት፣ ክኢላዊ ርድኢትን ፈጠራዊ ዓቕምን ፈጣርዮም የርእዩ። Terark ናይ ምርኢት መንነት ንድፍ ብብዙሕ ዝተመነየ፣ ዝደነቐን ዝፈተዎን፣ ተግባራውን ሓድሽን ፍጥረት ክኾን ይጽበ። እዚ ዝዓወተ ዲዛይን ናይ ሓጺን ሽልማት A' Design Award ንዝበለጹ ልምድታት ኢንዱስትሪ የጣምር፣ ምስ ፍልጠትን ተውህቦን ዝተኣሳሰሩ ብቑዓት ቴክኒካውያን ባህርያት ድማ ኣለዎ። Terark ናይ ምርኢት መንነት ንድፍ ብጥንቃቐኡ ይኽበር፣ ንዓለም ዝሓሸ ቦታ ክትኸውን ዝሕግዙ ምምሕያሻት መዓርግ ህይወት ንምቕራብ ድማ ዝተዳለወ እዩ።

ድሕሪ እቲ ዲዛይን

ናይ ፕረስ ኪት

ክረዲትታት፣ ኣባላት ጋንታን ቴክኒካዊ ዝርዝራትን ብዲዛይነር ዝቐረቡ።

ፍሉያት ባህርያት: Terark is a tech company providing big data processing services. The mission of visual identity was to stand out Terark from all the competitors and demonstrate the business of the company. Finally, after iteration, the design concept was narrowed down to dot matrix with multiple kinds of gradient color. Smoothly connected dots form a shape of T, which represents the first letter of the company name. At the same time, multiple gradient shaders would be provided to customer, which enriches the use cases and also shows the business services could be expanded and beyond the expectation.
ዓቐንን ማዕሸግን: Multiple design unites were created, which were in different sizes and on surfaces such as brochures, yearbooks, name cards and water bottles.
መለለዪታት: Technology, branding, identity, logo, font
ናይ ምፍራይ ቴክኖሎጂ: Custom font was designed to suit in this case. Multiple gradient shaders were also provided. Moreover, a dot pattern was also delivered so that the customer could use it as the background in some print out or other materials.
ናይ ዲዛይን ብድሆ: As the branding identity was aiming to look simple and modern, it was really hard to delivery a design which could stand out from all the competitors, because they usually look very similar. How to make it special and appealing was the biggest challenge.
ምርምር: Several rounds of qualitative research were conducted to collect feedback, in order to ensure the delivery was perceivable and appealing. The final goal was to impress the future customers of Terark, so we also reached out to the potential customers to gain more insights.
ምንጪ ሓሳብ: Exploring various approaches and conducting user research are great ways of inspiration. Visually, an agreement with the client was made, which was simple and modern. The final design idea was enlightened by the movie The Matrix. Therefore, the brand identity should convey a combined feeling of sense of wonder and future technology, which exactly shows the spirit of Terark - creating a new world.
ናይ ፕሮጀክት ግዜ: This project took 3 month from end to end. Main design part was done in San Francisco.
ናይ ስርሒት ፍሰት: First of all, brainstorming was a great way for generating multiple ideas at the beginning. However, leveraging various methods to merge ideas and evaluate ideas was difficult to some extent, which was crucial to the quality of final outcome. Therefore, the iteration of design usually took most effort in design process. Meanwhile, clients played an important role, because they could bring the insights to the specific industry. Listening to the clients was involved all the time, which ensured the final delivery met their expectation.