Macy’s Website ናይ ወብሳይት መተሓላለፊ (ኢንተርፌዝ) by Willy Lai and Dave Torres is a highly esteemed winner of the very prestigious 2020 ናይ ብሩር ሽልማት A' Design Award in ንድፊ ኢንተርፌስ፣ ምትእስሳርን ተመኲሮ ተጠቃምን Competition Category.
ብሩርኢንተርፌስ· 2020
Macy’s Website ናይ ወብሳይት መተሓላለፊ (ኢንተርፌዝ)
Client: Macy's
ናይ ብሩር ሽልማት A' Design Award Winner in ኢንተርፌስ Category
Verified Award Winner
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About Macy’s Website ናይ ወብሳይት መተሓላለፊ (ኢንተርፌዝ)
ናይ ሜይሲስ ወብሳይት፡ ዓማዊል ብ ሜይሲስ ዝቐርቡ ፍርያት ክርእዩን ክዕድጉን ዘኽእል ብመስመር ኦንላይን ዝካየድ ናይ ችርቻሮ መተሓላለፊ እዩ። እዚ ወብሳይት ብመሰረት ናይ ዓማዊል ርእይቶ ዳግማይ ዝተነደፈ ኮይኑ፡ ካብ ሚድያ ፋሽንን ፍርያት ቴክኖሎጂ ተጠቀምትን ተመሲጡ ጽሩይን ቀሊልን ኣቀማምጣ ኣምጺኡ። ርስፖንሲቭ ናይ ወብ ቴክኖሎጂታት ብ ላፕቶፕ ኮምፕዩተራት፡ ታብለታትን ስማርትፎናትን ዝርከብ ኣቀራርባ የፍቅዱ። ሰፊሕ መጽናዕቲ ነቲ ስራሕ መሪሑ፡ ናይ ተጠቃሚ ዳህሳሳት፡ ቃለ-መጠይቓት፡ ናይ A/B ፈተነን ናይ ተዓማምነት ፈተነን ዘጠቓልል። እቲ ዝቐለለ ኣቀዋውማ ነቲ ናይ ዕድጊ ኣገባብ ኣቃሊሉ ናይ ተጠቃሚ ተሳትፎ ኣመሓይሹ።
The Recognition
About the ናይ ብሩር ሽልማት A' Design Award
Macy’s Website ናይ ወብሳይት መተሓላለፊ (ኢንተርፌዝ) ናይ ብሩር ሽልማት A' Design Award ዝዓወተ እዩ፣ ንጽቡቓት፣ ልዑላትን ዘስደምምን ላዕለዋይ ደረጃ ዘለዎም ዲዛይናት ዝወሃብ ብዘይተለምደ ኣዚዩ ክቡር ኣፍልጦ። ዘዓወቱ ብሩር ፍሉይ ክእለት፣ ተውህቦን ጥበብን ዲዛይነራቶም ዘርእዩ ኣዚዮም ዘብርሁን ብዙሕ ፈጠራውያንን ስራሕቲ እዮም። Macy’s Website ናይ ወብሳይት መተሓላለፊ (ኢንተርፌዝ) ዝበለጸ፣ ምሳሌ ዝኾነ፣ ብኣገዳሲ መገዲ ሞያውን ብዕምቆት ሓድሽን ስራሕ ክኾን ይጽበ። እዚ ዝዓወተ ዲዛይን ናይ ብሩር ሽልማት A' Design Award ብዙሕ ዝተራእየን ዝደነቐን ፈጠራ እዩ፣ ጥቕሚ ዘምጽእን ደረት ጥበብ፣ ሳይንስ፣ ዲዛይንን ቴክኖሎጂን ዘስፍሕን። Macy’s Website ናይ ወብሳይት መተሓላለፊ (ኢንተርፌዝ) ብብዙሕ ዝቐንኣሉ ፍጥረት እዩ፣ ድሌታት ዘበራብር፣ ጽቡቕ ስምዒታት ዘምጽእን ሰንቢድን ምድናቕን ዘበራብርን።
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- In 2019, Macys website was redesigned in direct response to customer feedback, resulting in a clean, simple, and fashion-inspired design that dramatically improved user engagement.
- Dimensions & Packaging
- We developed resonsive web design across different devices.
- Tags
- Macys, macys.com, Web, Website, Redesign, UX, user experience, fashion, e-commerce
- Production Technology
- We utilized modern responsive web technologies.
- Design Challenge
- The creative challenges for this project included creating a user friendly, fashion-inspired design at scale while supporting a variety of business goals for a large and complex traditional organization. Culture transformation was crucial to realize and operationalize the new design.
- Research
- Extensive user experience research was performed over the course of the project, including user surveys, user interviews, A/B testing, formal usability lab testing, remote usability testing, and guerrilla-style usability tests conducted at Macys stores.
- Inspiration
- The design of our new website was inspired by premier fashion media and leading consumer technology products, and our goal was to create a clean, simple, and fashion-inspired design that would help differentiate Macys from it's competitors.
- Project Duration
- The project started in October 2018 and finished in October 2019. The team members were based in San Francisco and New York.
- Operation Flow
- Users can access the website via a laptop computer, tablet, or smartphone. The new website design streamlines user purchases through a simpler, cleaner, and fashion-inspired design.
- Team Members
- Willy Lai
Dave Torres
Agata Krol
Ricky J Li
Hafez Janssens
Philis Liu
Elena Rubtsova
Stephanie Houle - Image Credits
- Images courtesy of Macys.
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