Macy’s App Redesign ቀንዲ ተግባር: ናይ ሞባይል ዕድጊ መተግበሪ by Willy Lai and Dave Torres is a highly esteemed winner of the very prestigious 2020 ናይ ብሩር ሽልማት A' Design Award in ንድፊ ሞባይል ቴክኖሎጂ፣ ኣፕሊኬሽንን ሶፍትዌርን Competition Category.
ብሩርሞባይል· 2020
Macy’s App Redesign ቀንዲ ተግባር: ናይ ሞባይል ዕድጊ መተግበሪ
Client: Macy's
ናይ ብሩር ሽልማት A' Design Award Winner in ሞባይል Category
Verified Award Winner
Verify Award Status for #94021The Design
About Macy’s App Redesign ቀንዲ ተግባር: ናይ ሞባይል ዕድጊ መተግበሪ
ማክሲስ ኣፕ (Macy's App) ኣብ 2019 ንኣንድሮይድን ኣይኦኤስን መሳርሒታት እንደገና ዝተነደፈ ናይ ሞባይል ዕድጊ መተግበሪ እዩ። እዚ መተግበሪ ንዓማዊል ካብ ስማርትፎን ወይ ታብለት ናይ ፋሽን፡ ውበትን ናይ ገዛ ኣቕሑን ክርእዩን ክዕድጉን የኽእሎም። እቲ ኣቀማምጣ ጽሩይን ቀሊልን ኮይኑ፡ ካብ ናይ ፋሽን ሚድያን ናይ ሃለኽቲ ቴክኖሎጂ ፍርያትን ዝወሰዶ ዓይናዊ ምልክታት ኣለዎ። ኣብ ካሜራ ዝተመስረቱ መሳርሒታት ስካንን ክፍሊትን ይድግፉ፡ ናይ ተወሳኺ ሓቅነት (augmented reality) ባህርያት ከኣ ንዓማዊል ቅድሚ ዕድጊ ንፍርያት ኣቐዲሞም ክርእዩ የኽእሎም። እዚ እንደገና ምንዳፍ ኣብ ሰፊሕ ናይ ተጠቀምቲ መጽናዕትን ኣብ ናይ ዓማዊል ርእይቶን ዝተመስረተ ኮይኑ፡ ድሕሪ ምጅማሩ ተሳትፎ ተጠቀምቲ ወሲኹ።
The Recognition
About the ናይ ብሩር ሽልማት A' Design Award
Macy’s App Redesign ቀንዲ ተግባር: ናይ ሞባይል ዕድጊ መተግበሪ ናይ ብሩር ሽልማት A' Design Award ዝዓወተ እዩ፣ ንጽቡቓት፣ ልዑላትን ዘስደምምን ላዕለዋይ ደረጃ ዘለዎም ዲዛይናት ዝወሃብ ብዘይተለምደ ኣዚዩ ክቡር ኣፍልጦ። ዘዓወቱ ብሩር ፍሉይ ክእለት፣ ተውህቦን ጥበብን ዲዛይነራቶም ዘርእዩ ኣዚዮም ዘብርሁን ብዙሕ ፈጠራውያንን ስራሕቲ እዮም። Macy’s App Redesign ቀንዲ ተግባር: ናይ ሞባይል ዕድጊ መተግበሪ ዝበለጸ፣ ምሳሌ ዝኾነ፣ ብኣገዳሲ መገዲ ሞያውን ብዕምቆት ሓድሽን ስራሕ ክኾን ይጽበ። እዚ ዝዓወተ ዲዛይን ናይ ብሩር ሽልማት A' Design Award ብዙሕ ዝተራእየን ዝደነቐን ፈጠራ እዩ፣ ጥቕሚ ዘምጽእን ደረት ጥበብ፣ ሳይንስ፣ ዲዛይንን ቴክኖሎጂን ዘስፍሕን። Macy’s App Redesign ቀንዲ ተግባር: ናይ ሞባይል ዕድጊ መተግበሪ ብብዙሕ ዝቐንኣሉ ፍጥረት እዩ፣ ድሌታት ዘበራብር፣ ጽቡቕ ስምዒታት ዘምጽእን ሰንቢድን ምድናቕን ዘበራብርን።
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- In 2019, we redesigned Macys app in direct response to customer feedback that our site was in need of improvement. We launched a new app design that was clean, simple, and fashion-inspired. User engagement increased dramatically following the launch of the new design.
- Dimensions & Packaging
- We developed native apps for Android and iOS platforms.
- Tags
- Macys, Macys App, App, Redesign, UX, user experience, fashion, e-commerce
- Production Technology
- We utilized native app technologies, including camera-based features for scan and pay, and augmented reality features.
- Design Challenge
- The creative challenges for this project included creating a user friendly, fashion-inspired design at scale while supporting a variety of business goals for a large and complex traditional organization. Culture transformation was crucial to realize and operationalize the new design.
- Research
- Extensive user experience research was performed over the course of the project, including user surveys, user interviews, A/B testing, formal usability lab testing, remote usability testing, and guerrilla-style usability tests conducted at Macys stores.
- Inspiration
- The design of our new app was inspired by premier fashion media and leading consumer technology products, and our goal was to create a clean, simple, and fashion-inspired design that would help differentiate Macys from it's competitors.
- Project Duration
- The project started in October 2018 and finished in October 2019. The team members were based in San Francisco and New York.
- Operation Flow
- Users can access the app via a smartphone or table. The new app design streamlines user purchases through a simpler, cleaner, and fashion-inspired design.
- Team Members
- Willy Lai
Dave Torres
Olchi Skant
Ricky J Li
Tussanee Garcia-Shelton
Philis Liu
Amanda Richardson
Stephanie Houle - Image Credits
- Images courtesy of Macys.
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