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Mountain Stone ንብረት ምርኢት ዝኸውን ናይ ዕይነት መንነት by Weiquan Long

Mountain Stone ንብረት ምርኢት ዝኸውን ናይ ዕይነት መንነት by Weiquan Long is a highly esteemed winner of the very prestigious 2020 ናይ ብሩር ሽልማት A' Design Award in ንድፊ ግራፊክስ፣ ስእልን ብዓይኒ ዝረአ ርክብን Competition Category.


ብሩርግራፊክ· 2020

Mountain Stone ንብረት ምርኢት ዝኸውን ናይ ዕይነት መንነት

by Weiquan Long

Client: Guangzhou zhengdian advertising co. LTD

ናይ ብሩር ሽልማት A' Design Award Winner in ግራፊክ Category

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The Design

About Mountain Stone ንብረት ምርኢት ዝኸውን ናይ ዕይነት መንነት

ማውንቴን ስቶን (Mountain Stone) ብዛዕባ ዕቃበ ኣከባቢ ዝገልጽ ናይ ስነ-ጥበብ ምርኢት ናይ ዕይነት መንነት እዩ። እዚ መንነት ኣብ ብ210 ብ14 ብ190 ሚሊሜተር ዝዓቐኑ መጽሓፍ ተተግቢሩ ብቐጠልያ ወረቐት ተሓቲሙ ኣሎ። እቲ መጽሓፍ ብኢድ ተጠሪዙ ጎድኑ ተኸፊቱ ብጠቐዖ ተኣሲሩ ኣሎ። እቲ ኣብ ገበር ዘሎ ጽሑፍ ንቅርጺ ናይ ታይሁ ስቶን (Taihu stone) ዝበሃል ተፈጥሮኣዊ ቅርጺ ኣኻውሕ ይስዕብ። እቲ ኣብ ማይ ዝንጸባረቕ ስእሊ ናይ ታይሁ ስቶን ንዝምድና ኣብ መንጎ ሰባትን ተፈጥሮን ዘንጸባርቕ መስትያት ኮይኑ የገልግል። እዚ ንድፊ ንህዝቢ ብዛዕባ ዕቃበ ኣከባቢ ንቕሓቱ ንኽብ ንኽብ ንምግባር ስነ-ጥበብን ተፈጥሮን የራኽብ።

The Recognition

About the ናይ ብሩር ሽልማት A' Design Award

Mountain Stone ንብረት ምርኢት ዝኸውን ናይ ዕይነት መንነት ናይ ብሩር ሽልማት A' Design Award ዝዓወተ እዩ፣ ንጽቡቓት፣ ልዑላትን ዘስደምምን ላዕለዋይ ደረጃ ዘለዎም ዲዛይናት ዝወሃብ ብዘይተለምደ ኣዚዩ ክቡር ኣፍልጦ። ዘዓወቱ ብሩር ፍሉይ ክእለት፣ ተውህቦን ጥበብን ዲዛይነራቶም ዘርእዩ ኣዚዮም ዘብርሁን ብዙሕ ፈጠራውያንን ስራሕቲ እዮም። Mountain Stone ንብረት ምርኢት ዝኸውን ናይ ዕይነት መንነት ዝበለጸ፣ ምሳሌ ዝኾነ፣ ብኣገዳሲ መገዲ ሞያውን ብዕምቆት ሓድሽን ስራሕ ክኾን ይጽበ። እዚ ዝዓወተ ዲዛይን ናይ ብሩር ሽልማት A' Design Award ብዙሕ ዝተራእየን ዝደነቐን ፈጠራ እዩ፣ ጥቕሚ ዘምጽእን ደረት ጥበብ፣ ሳይንስ፣ ዲዛይንን ቴክኖሎጂን ዘስፍሕን። Mountain Stone ንብረት ምርኢት ዝኸውን ናይ ዕይነት መንነት ብብዙሕ ዝቐንኣሉ ፍጥረት እዩ፣ ድሌታት ዘበራብር፣ ጽቡቕ ስምዒታት ዘምጽእን ሰንቢድን ምድናቕን ዘበራብርን።

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties
In the cover design, the book binding is made of hand-made bare spinal glue, and the cover font design adopts the morphological characteristics of "Taihu stone", which increases the aesthetic and artistic sense of the book. The design of the entire book binding design takes "Taihu Stone" as the creative point. From the heart of the person, the natural beauty of the mountain stone is used to describe the human's longing for beautiful nature. It directly reflects the mood and pursuit of the rock in the author's heart.
Dimensions & Packaging
The book size:210mmx14mmx190mm
Tags
Environmental Protection, Arts , Exhibition, Visual, Books
Production Technology
Green paper
Design Challenge
The challenge comes from how artists communicate environmental issues through art and arouse people's attention to environmental protection. Looking for such artists and art forms, the design can be used to show the intention of the exhibition.
Research
From the perspective of environmental protection + art, through the analysis of the development of human and nature, the problem of environmental degradation is elaborated. On the basis of constructing the theoretical framework of environmental protection + artistic integrity design, from the perspective of "Stone in His Heart", starting from the heart of man, he will describe the yearning of human beauty and nature with the natural beauty of mountains and stones, and take responsibility for protecting the environment. An inseparable whole is publicized and designed, and its purpose is to call on everyone to raise environmental awareness and understand the importance of environmental protection.
Inspiration
"The stone in his heart" is the embodiment of environmental protection and art. Through artistic creation, he conveys the relationship between people, between people and nature, and between nature and people.
Project Duration
January 2017 guangzhou, China
Operation Flow
"The Stone in His Heart" is the work of Sun Xiaofeng, an artist and independent curator. From the perspective of "The Stone in His Heart", the reflection of the mountain rocks in the water, in the traditional concept, is like a self-mirror, reflecting the relationship between man and nature, which also reflects the original intention of the design of the work. The "Stone in His Heart" works are spread online and offline to form a series of "Environmental Protection + Art" exhibitions. The exhibition is co-sponsored by New Southern Art, Guangdong Environmental Protection · Guangdong Fashion Brand Operations Group, and Young Miao Project Task Force. It is popular in Guangzhou, China The special factory E5 Art Museum was held, and media from all walks of life in Guangdong also participated in the event. More than 30 media such as the Guangdong Artists Association, Guangdong TV Station, Guangdong Provincial Department of Environmental Protection "Environment", "New Southern Art", "Yachang.com" magazine and so on Propagandize from the media to expand environmental protection propaganda, reflect on environmental degradation from the perspective of man and nature, and integrate the power of art and design to jointly promote environmental protection concepts and share environmentally friendly lifestyles. The exhibition was also appreciated by Hu Bin, deputy director of the Guangzhou Academy of Fine Arts, Wang Shaoqiang, director of the Guangdong Museum of Art, and critic Daojian Jian.
Team Members
Weiquan Long / Xueqiong Guo

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