Flora ስእሊ by Cynthia Turner is a highly esteemed winner of the very prestigious 2020 ናይ ሓጺን ሽልማት A' Design Award in ንድፊ ግራፊክስ፣ ስእልን ብዓይኒ ዝረአ ርክብን Competition Category.

ሓጺንግራፊክ· 2020

Flora ስእሊ

by Cynthia Turner

Client: Alexander & Turner Studio

ናይ ሓጺን ሽልማት A' Design Award Winner in ግራፊክ Category

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Verified Award Winner

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Colors

The Design

About Flora ስእሊ

ፍሎራ ናይ ቅዠት ስእሊ ኮይኑ፡ ንፈጠራን ዛንታ-ምዝርራብን ናይቲ ስነ-ጥበበኛ ንምድንፋዕ ዝዓለመ፡ ብምንቅጥቃጥ ናይ ጸግዒ ዓካል ዝተፈረየ ናይ መዓጸ-መምጸኢ ማይክሮባዮታ ምብኻል ዘርኢ እዩ። እቲ ምብኻል ብዕምባባ ናይ ባክቴሮይደተስ፡ ቢፊዶባክተሪያምን ኤንተሮኮከስን፡ ፒስቲላት ናይ ላክቶባሲለስን ስታሜናት ናይ ኤንተሮኮከስ ፋይካሊስ ኣብ ገደል ናይ ኤሽሪኪያ ኮላይ ዝተገንጸሉን የርኢ። እቲ ዕምባባ ባዕሉ ኣብ ገደል ናይ ክሎስትሪድየም ይውጽእ። ባሲለስ ሰረየስ፡ ነዊሕ ዓርባ-ቅርጺ ባክቴርያ ኣብ መድረኽ ኣርቶሚተስ፡ ብፋይበራት ናብ መዓጸ-መምጸኢ ኤፒተሊየም ተጣቢቑ፡ ብስሩዕ መስመር ይዓብን ዘርኢ ይመዝግብን።

The Recognition

About the ናይ ሓጺን ሽልማት A' Design Award

Flora ስእሊ ናይ ሓጺን ሽልማት A' Design Award ዝዓወተ እዩ፣ ካብ ጽቡቕ ዝተዳለዉ ፍጥረታት ዝጽበዩ ሞያውን ኢንዱስትሪኣውን ጠለባት ንዝመላኡ ጽቡቓት ዲዛይናት ዝወሃብ ክቡር ኣፍልጦ። ዘዓወቱ ሓጺን ዓቢ ክእለት፣ ልዑል ፍሉይነት፣ ክኢላዊ ርድኢትን ፈጠራዊ ዓቕምን ፈጣርዮም የርእዩ። Flora ስእሊ ብብዙሕ ዝተመነየ፣ ዝደነቐን ዝፈተዎን፣ ተግባራውን ሓድሽን ፍጥረት ክኾን ይጽበ። እዚ ዝዓወተ ዲዛይን ናይ ሓጺን ሽልማት A' Design Award ንዝበለጹ ልምድታት ኢንዱስትሪ የጣምር፣ ምስ ፍልጠትን ተውህቦን ዝተኣሳሰሩ ብቑዓት ቴክኒካውያን ባህርያት ድማ ኣለዎ። Flora ስእሊ ብጥንቃቐኡ ይኽበር፣ ንዓለም ዝሓሸ ቦታ ክትኸውን ዝሕግዙ ምምሕያሻት መዓርግ ህይወት ንምቕራብ ድማ ዝተዳለወ እዩ።

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Creating a visual pun on the idea that gastric flora might be blossoming flowers in the digestive tract, the artist set out to create a flower composed of the bacteria found in the gut.
Dimensions & Packaging: 17.5" x 12", 350 dpi, tiff
Tags: medical illustration, biomedical artist, visual science, pharmaceutical advertising, biotechnology advertising
Production Technology: Created using Cinema 4D, a 3D modeling program, and Photoshop on a Mac.
Design Challenge: Creating a flower that both looked like a flower, but was also easily recognized as being constructed of recognizable bacteria required a creative balance between the two.
Research: The artist researched the common bacteria, called flora, of the gut. The artist studied electron micrographs depicting these different bacteria, and created 3D models of the different bacteria. The artist arranged the 3D-modeled bacteria to construct a flower, using different bacteria for different parts of the flower. The churning gastric juices and primordial environment of the gut comprises the environment from which the flower grows. The flower springs forth from the microvilli found in the lining of the small intestine.
Inspiration: The artist is a certified medical illustrator working in the advertising and marketing of the pharmaceutical and biotechnology industries. Self promotional work created for clients, and prospective clients, is a chance to promote the artist's creativity, artistry and storytelling skills in visual science.
Project Duration: The project was in development for three weeks at the artist's studio in Santa Rosa Beach, Florida, USA.
Operation Flow: The illustration is meant to be enjoyable and memorable by playing on the pun of gastric flora.
Patents: Copyright belongs to Cynthia Turner, 2019.
Photograph Copyright belongs to Victor Joseph Stefanchik, 2019.
Video Copyright belongs to Cynthia Turner, 2020.
Video Sound Copyright belongs to Artist Matt Harris, Composer Mat Steiner 2020.
Image Credits: Illustrator Cynthia Turner, Flora, 2019.
Image No. #2: Illustrator Cynthia Turner, Flora, 2019.
Image No. #3: Illustrator Cynthia Turner, Flora, 2019.
Image No. #4: Illustrator Cynthia Turner, Flora, 2019.
Image No. #5: Illustrator Cynthia Turner, Flora, 2019.
Portrait Photograph, Josef Victor Stefanchik, 2019.
Video Cynthia Turner, Flora, 2020.
Video Sound, Emotional and Inspiring, Artist Matt Harris, Composer Mat Steiner, 2020.