Korea Sport Coach Federation መለለዪ ምርትን ርእይቶኣዊ መለለዪን by Yena Choi and Jinha Seo is a highly esteemed winner of the very prestigious 2020 ናይ ነሓስ ሽልማት A' Design Award in ንድፊ ግራፊክስ፣ ስእልን ብዓይኒ ዝረአ ርክብን Competition Category.
ነሓስግራፊክ· 2020
Korea Sport Coach Federation መለለዪ ምርትን ርእይቶኣዊ መለለዪን
Client: Korea Sport Coach Federation
ናይ ነሓስ ሽልማት A' Design Award Winner in ግራፊክ Category
Verified Award Winner
Verify Award Status for #98641The Design
About Korea Sport Coach Federation መለለዪ ምርትን ርእይቶኣዊ መለለዪን
KSCF ንቡራትን ቀደምቲን ተጻወትቲ ሃገራዊ ጋንታ፡ አሰልጠንትን ወነንቲ ስፖርታዊ ጋንታታትን ዝርከቡዎም ምስ ስፖርት ዝተኣሳሰሩ ሰለጠንቲ ዘኽድስ ኮርያዊ ስፖርታዊ ክፍሊ እዩ። ናይ ልቢ ምልክት ካብ X-Y ኣክሲስ ዝተሳእለ ኮይኑ፡ ናይ ተጻዋታይ ደስታን አድሬናሊን፡ ናይ አሰልጠኒ ተወፋይነትን ንጋንታታቶም ዘለዎም ፍቕርን፡ ከምኡውን ሓፈሻዊ ናይ ስፖርት ፍቕሪ ዘመልክት እዩ። ናይ ልቢ ምልክት ካብ አርባዕተ ፓዝል ክፋላት ዝቖመ ኮይኑ፡ እዝኒ፡ ምልሽ፡ እግርን ልብን እዮም። እዝኒ ምስማዕ፡ ምልሽ ዕላማን መምርሒን፡ እግሪ ክእለት፡ ልቢ ድማ ተቓልዖ ዘመልክት እዩ።
The Recognition
About the ናይ ነሓስ ሽልማት A' Design Award
Korea Sport Coach Federation መለለዪ ምርትን ርእይቶኣዊ መለለዪን ናይ ነሓስ ሽልማት A' Design Award ዝዓወተ እዩ፣ ብፈጠራ፣ ርእሰ ሓይልን ስቕታን ዝፍለዩ ብልጫ ዘለዎም ዲዛይናት ዝወሃብ ኣዚዩ ክቡር ኣፍልጦ። ዘዓወቱ ነሓስ ሰፊሕ ተሞክሮ፣ ምሕሳብን ርእሰ ምምዕባልን ዲዛይነራቶም ዘረጋግጹ ኣዚዮም ክኢላታትን ብዘደንቕ መገዲ ፈጠራውያንን ኣርቴፋክትታት እዮም። Korea Sport Coach Federation መለለዪ ምርትን ርእይቶኣዊ መለለዪን ብዙሕ ዝተመነየ፣ ዝደነቐን ዝፈተዎን ብኣገዳሲ መገዲ ሞያውን ሓድሽን ኣቕሓ ክኾን ይጽበ። እዚ ዝዓወተ ዲዛይን ናይ ነሓስ ሽልማት A' Design Award ኣብ ጥበብ፣ ሳይንስ፣ ዲዛይንን ቴክኖሎጂን ዝበለጹ ልምድታት ዘጣምር፣ ንዝርዝር ብዝህቦ ኣቓልቦ ድማ ዝበለጸ እዩ። Korea Sport Coach Federation መለለዪ ምርትን ርእይቶኣዊ መለለዪን ድልየታት ብጽባቐ የማልእ፣ ንድሌታት ይትንክፍ፣ ንስምዒታት የማርኽን ሕቶ ድማ የሰሕብን።
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- KSCF is a Korean sports division that gathers experts related to sports including active and former national team players, coaches, and sports team owners. The heart logo consists of four puzzle pieces. Ear, arrow, foot, and heart. The ear symbolizes listening, the arrow symbolizes goal and direction, the foot symbolizes ability, and the heart symbolizes passion. The puzzle pieces come together much like athletes and coaches come together to achieve their goal.
- Dimensions & Packaging
- eco bags, 30cm X 29 cm
members' booklet, A5 size paper - Tags
- Branding, BI, Graphic design, Brand Identity, Sports, Sports Design, Visual Communication, Visual Identity, VI, Stationery, Sports Design, Logo
- Production Technology
- For the eco bags' printing method, we used digital printing rather than silk screen because we had many colors on our design. For the members' booklet, we used Scotland paper for the cover/back cover, and Vent Nouveau for the inner pages.
- Design Challenge
- The hardest part was to develop the typefaces for KSCF especially Korean typefaces. We came up with identifiable and unique typefaces in English and now we are on final stage, but Korean typefaces is composed with many combinations, so it takes long time to finalize it.
- Research
- We had many interviews with National Team Players, Coaches, National Sports Juries, and club owners.
We actively went out to the fields, observed, and talked with them. - Inspiration
- The heart logo is drawn from the X-Y axis, which represents the athlete's euphoria and adrenaline, the coach's dedication and affection for their teams and the general love for sports.
- Project Duration
- Started in August 2019 in Seoul, Korea and finished 1st Logo Type part and, some Visual Identities in January 2020 and still on going.
- Operation Flow
- When there is members' forum, events, marathon, PE activities, classes, and etc, the KSCF logo and VI will be applied on the banners, books, posters and stationeries and many kinds of PR products.
- Patents
- Trademark 2020 Yena Choi, James Kim
- Team Members
- B for Brand Creative Team
- Image Credits
- B for Brand Creative Team
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