Project Yellow ምስናይ ብራንድ by Yu Chen is a highly esteemed winner of the very prestigious 2020 ናይ ብሩር ሽልማት A' Design Award in ንድፊ ግራፊክስ፣ ስእልን ብዓይኒ ዝረአ ርክብን Competition Category.

ብሩርግራፊክ· 2020

Project Yellow ምስናይ ብራንድ

by Yu Chen

Client: Hubei University of Technology

ናይ ብሩር ሽልማት A' Design Award Winner in ግራፊክ Category

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Colors

The Design

About Project Yellow ምስናይ ብራንድ

ፕሮጀክት የሎው "ኩሉ ጸጊዕ እዩ" ዝብል ራእያዊ ኣረኣእያ ዝሃንጽ ሰፊሕ ስነ-ጥበባዊ ፕሮጀክት እዩ። ብመሰረት እቲ ቀንዲ ራእይ፡ ኣብ ዝተፈላለያ ከተማታት ዓበይቲ ደገ ምርኢታት ክግበሩ እዮም፡ ብተመሳሳሊ እውን ተኸታታሊ ባህላውን ፈጠራውን ፍርያት ክፍርዩ እዮም። ፕሮጀክት የሎው ከም ራእያዊ ንብረት ኣእምሮ፡ መማረኺ ራእያዊ ምስልን ጽዕነት ዘለዎ ቀለም ውቅረትን ኣለዎ ሓደ ዝኾነ ቀንዲ ራእይ ዝፈጥር፡ እዚ ድማ ንሰባት ዘይርስዕ ይገብሮ። ንሰፊሕ ደረጃ ብኦንላይንን ብኦፍላይንን ምስላይ፡ ከምኡውን ንራእያዊ ፍርያት ምውጻእ ዝምችእ፡ ፍሉይ ዲዛይን ፕሮጀክት እዩ።

The Recognition

About the ናይ ብሩር ሽልማት A' Design Award

Project Yellow ምስናይ ብራንድ ናይ ብሩር ሽልማት A' Design Award ዝዓወተ እዩ፣ ንጽቡቓት፣ ልዑላትን ዘስደምምን ላዕለዋይ ደረጃ ዘለዎም ዲዛይናት ዝወሃብ ብዘይተለምደ ኣዚዩ ክቡር ኣፍልጦ። ዘዓወቱ ብሩር ፍሉይ ክእለት፣ ተውህቦን ጥበብን ዲዛይነራቶም ዘርእዩ ኣዚዮም ዘብርሁን ብዙሕ ፈጠራውያንን ስራሕቲ እዮም። Project Yellow ምስናይ ብራንድ ዝበለጸ፣ ምሳሌ ዝኾነ፣ ብኣገዳሲ መገዲ ሞያውን ብዕምቆት ሓድሽን ስራሕ ክኾን ይጽበ። እዚ ዝዓወተ ዲዛይን ናይ ብሩር ሽልማት A' Design Award ብዙሕ ዝተራእየን ዝደነቐን ፈጠራ እዩ፣ ጥቕሚ ዘምጽእን ደረት ጥበብ፣ ሳይንስ፣ ዲዛይንን ቴክኖሎጂን ዘስፍሕን። Project Yellow ምስናይ ብራንድ ብብዙሕ ዝቐንኣሉ ፍጥረት እዩ፣ ድሌታት ዘበራብር፣ ጽቡቕ ስምዒታት ዘምጽእን ሰንቢድን ምድናቕን ዘበራብርን።

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The first stage of Project Yellow has been used for the visual promotion of Jiangsu TV's variety show OPEN, and it will cooperate with Chinese star Huang Minghao for further public publicity. After that, it will carry out a larger scale visual tour exhibition and brand cooperation, hoping to build a new set of visual IP in China.
Dimensions & Packaging: Cultural and creative products, large outdoor billboards, streaming media visual communication, variety show visual enhancement.
Tags: Yellow, IP, Creative, Visual, Media
Production Technology: Sculpture, 3D model, 3D printing, photography, spot color printing.
Design Challenge: I spent a long time on visual impact, spent a lot of time in the process of 3D modeling and 3D rendering, after constantly adjusting the visual language, 3d elements, and finally completed the project.
Research: Yellow is a fascinating color, and it is visually very dynamic. After careful consideration, I decided to use yellow for the key vision. All kinds of interesting sculptures, 3D models of science fiction, and some fashionable elements are combined to show the theme that everything is yellow.
Inspiration: Project Yellow is a comprehensive art Project that constructs the visual concept of Everything is Yellow. According to the key vision, large outdoor displays will be made in various cities, and a series of cultural and creative derivatives will be produced at the same time.
Project Duration: The project began in September 2019 and was completed in January 2020.
Operation Flow: Project Yellow's strong visual impact is in line with the current mainstream young people's aesthetic perception of trends, and its visual extensibility is very strong. In the future, Project Yellow will cooperate with multiple brands to create more visual art products.
Patents: Yu Chen
Team Members: Yu Chen
Image Credits: Yu Chen