ዲዛይን Bomapp ናይ ብራንድ መንነት ዲዛይን ብ Taiyoon Lee ኣብ ናይ ውድድር ምድብ ንድፊ ግራፊክስ፣ ስእልን ብዓይኒ ዝረአ ርክብን ኣዝዩ ዝኸበረ ተሸላማይ ናይ 2020 ናይ ነሓስ ሽልማት A' Design Award እዩ።

ነሓስግራፊክ· 2020

Bomapp ናይ ብራንድ መንነት ዲዛይን

ብ Taiyoon Lee

ዓሚል: Bomapp

ኣብ ምድብ ግራፊክ ተሸላማይ ናይ ነሓስ ሽልማት A' Design Award

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ንቁጽሪ #99409 ሽልማት ኣረጋግጽ

ኣብ A' Design Award ርአዮ ጋዜጣዊ መግለጺ ባጅ ሽልማት

ሕብርታት

እቲ ዲዛይን

ብዛዕባ Bomapp ናይ ብራንድ መንነት ዲዛይን

Bomapp ንኩባንያ ኢንሹራንስ ቴክኖሎጂ ዝተዳለወ ናይ ብራንድ መንነት ዲዛይን እዩ። እቲ ስም Bomapp ካብ ቃል boheom፡ ናይ ኮርያ ቃል ንኢንሹራንስ፡ ምስ ቃል map ብምልላይ እተፈጥረ እዩ። እቲ ምልክት፡ ናይቲ ሞቲፍ ግራፊክስን ብሙሉኡ ዲዛይንን ሓሳብ ናይ ምሕቛፍ ዘመሓላልፉ ኮይኖም፡ ነቲ ናይ ብራንድ መንነት የደልድልዎ። እቲ ሎጎታይፕ፡ ነቲ ወርቃዊ ምጥጣን (golden ratio) ንምንጽብራቕ ተሳኢሉ ዘሎ ፊደል B የጠቓልል። እቲ ልክዕ ጂኦሜትሪ ንምንጽብራቕ እምነትን ሞያውነትን፡ ማእከላይ ክብርታት ናይ ኢንሹራንስ ኢንዱስትሪ ኮይኑ ተጠቒሙሉ ኣሎ። እቲ ሎጎ፡ ብመሰረት ድሕረ-ባይታኡ፡ ብሓደ ሕብሪ፡ ሰማያዊ ወይ ጻዕዳ፡ ይረአ።

እቲ ኣፍልጦ

ብዛዕባ ናይ ነሓስ ሽልማት A' Design Award

Bomapp ናይ ብራንድ መንነት ዲዛይን ናይ ነሓስ ሽልማት A' Design Award ዝዓወተ እዩ፣ ብፈጠራ፣ ርእሰ ሓይልን ስቕታን ዝፍለዩ ብልጫ ዘለዎም ዲዛይናት ዝወሃብ ኣዚዩ ክቡር ኣፍልጦ። ዘዓወቱ ነሓስ ሰፊሕ ተሞክሮ፣ ምሕሳብን ርእሰ ምምዕባልን ዲዛይነራቶም ዘረጋግጹ ኣዚዮም ክኢላታትን ብዘደንቕ መገዲ ፈጠራውያንን ኣርቴፋክትታት እዮም። Bomapp ናይ ብራንድ መንነት ዲዛይን ብዙሕ ዝተመነየ፣ ዝደነቐን ዝፈተዎን ብኣገዳሲ መገዲ ሞያውን ሓድሽን ኣቕሓ ክኾን ይጽበ። እዚ ዝዓወተ ዲዛይን ናይ ነሓስ ሽልማት A' Design Award ኣብ ጥበብ፣ ሳይንስ፣ ዲዛይንን ቴክኖሎጂን ዝበለጹ ልምድታት ዘጣምር፣ ንዝርዝር ብዝህቦ ኣቓልቦ ድማ ዝበለጸ እዩ። Bomapp ናይ ብራንድ መንነት ዲዛይን ድልየታት ብጽባቐ የማልእ፣ ንድሌታት ይትንክፍ፣ ንስምዒታት የማርኽን ሕቶ ድማ የሰሕብን።

ድሕሪ እቲ ዲዛይን

ናይ ፕረስ ኪት

ክረዲትታት፣ ኣባላት ጋንታን ቴክኒካዊ ዝርዝራትን ብዲዛይነር ዝቐረቡ።

ፍሉያት ባህርያት: Bomapp brand name is a combination of “boheom(insurance in Korean language) and “map”.
Symbol, motif graphics, and overall design conveys the image of "embrace", further strengthening the brand's identity.
Bomapp’s logotype includes the letter “B”, which is meticulously designed to reflect golden ratio.
We used mathematically accurate design to convey the image of trust and professionalism, which are the core value of insurance industry. Also, the initial letter symbol “B” implicitly carries the brand’s essence.
ዓቐንን ማዕሸግን: The logo was designed in a combination with the Bomapp symbol, while being deployed in a single color of blue or white depending on the background. The symbol is used independently, while delivering the brand's identity through the combination with objets. The dimension of the basic form logo with a symbol was set out to be 7mm, with a minimum resolution of 72 dpi.
መለለዪታት: Bomapp , insurance, finance, branding
ናይ ምፍራይ ቴክኖሎጂ: Bomapp has been delivering its services including B2C, B2B, and other lines of businesses to its users through APP, PC-web, and offline media channels. We visualized Bomapp's new value and experience for users in order to provide consistent brand experience in terms of brand communication.
ናይ ዲዛይን ብድሆ: Intuitive representation of brand design with three keywords; simple, friendly, and smart. Making complex process easier to understand, while mitigating consumers' negative perception against insurance by maintaining kind tone and manner. To disperse the new design internally, we made guidelines for marketing, PR, and partnership department respectively to help them deliver the new design with consistency.
ምርምር: Starting from the goal of tackling information asymmetry and achieving information accessibility, Bomapp aims to offer a BX that embraces each user's everyday experience. To that end, we provide new value and experience by getting closer to customer's daily life, explore uncharted service territories to rebuild consumer trust on insurance, and become a digital insurance platform of the future.
ምንጪ ሓሳብ: Bomapp is an insurtech startup that aims to provide solutions for information asymmetry of insurance market, which is causing consumer distrust and inconvenience.

By using Bomapp, a mobile distribution platform for insurance policy, people can easily purchase and check policies.

Bomapp's Easy Claim makes claiming much easier by reducing the entire process by half.
As a new player in the world's 7th largest insurance market, the message of trust, smart, innovation, and understanding along with
ናይ ፕሮጀክት ግዜ: 10.01.2019 - 09.04.2020 / Seoul, Korea
ናይ ስርሒት ፍሰት: Bomapp logo implies the brand's design concept and core value.
The symbol conveys the idea of embracing everyday life. Combined with the brand name "Bomapp", the symbol conveys Bomapp's brand image by using combined logo as means of communication.
ኣባላት ጋንታ: Creative Director: Taiyoon Lee, BX Designer: Juhee Kim, Kyunghee Kim, CEO : JoonWoo Ryu, Vice-president : Okkyun Kim