Qwerty Elemental ቦርሳታት እዝጊ by Patrizia Donà is a highly esteemed winner of the very prestigious 2020 ናይ ፕላቲኒም ሽልማት A' Design Award in ንድፊ ተወሰኽቲ ፋሽንን ጉዕዞን Competition Category.
ፕላቲኒምተወሳኺ· 2020
Qwerty Elemental ቦርሳታት እዝጊ
Client: Donà
ናይ ፕላቲኒም ሽልማት A' Design Award Winner in ተወሳኺ Category
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- Verified Award Winner
- Verify Award Status for #99616
The Design
About Qwerty Elemental ቦርሳታት እዝጊ
ከምቲ ናይ ማሽን ፅሕፈት ዲዛይን ምዕባይ ካብ ኣዝዩ ዝተሓላለኸ ምስላዊ ቅርጺ ናብ ጽሩይ መስመራዊ፣ ቀሊል ጂኦሜትሪክ ቅርጺ ዘርእይ ለውጢ ከም ዝኸውን፣ ኳርቲ-መሰረታዊ ናይ ሓይሊ፣ ተመጣጣንነትን ቅልውልውነትን መግለጺ እዩ። ብዝተፈላለዩ ጥበበኛታት ዝተሰርሑ ህንጻዊ ናይ ፎላዝ ክፋላት ፍሉይ ምስላዊ ባህርያት ናይቲ ፍርያት እዮም፣ እዚ ድማ ንቦርሳይቲ ስነ-ህንጻዊ መልክዕ ይህቦ። ቀንዲ ፍሉይነት ናይቲ ቦርሳ ክልተ ናይ ማሽን ፅሕፈት መፍትሒታት እየን፣ እዚኣተን ብዲዛይነሪቱ ባዕላ ዝተሰርሓን ዝተሰየማን እየን።
The Recognition
About the ናይ ፕላቲኒም ሽልማት A' Design Award
Qwerty Elemental ቦርሳታት እዝጊ ናይ ፕላቲኒም ሽልማት A' Design Award ዝዓወተ እዩ፣ ብሓቂ ፍሉይ፣ ጽቡቕን ዘስደምምን ዲዛይናት ዝወሃብ ኣዚዩ ክቡር ኣፍልጦ። ዝዓወቱ ፕላቲኒም ተኣምራት ፈጠራ እዮም፣ ንደረት ሓሳባዊ ፈጠራ ዝምስክሩ፣ ንዘይማዕረ ሞያዊነትን ጥበብን ዲዛይነራቶም ድማ የርእዩ። እዞም ዲዛይናት ንጽባቐ ዘመን ዝውስኑ፣ ንደሓንነት ሕብረተሰብ ዝሕግዙን ደረት ጥበብ፣ ሳይንስ፣ ዲዛይንን ቴክኖሎጂን ዝድፍኡን ዝተፈልጡ ስራሕቲ ክኾኑ ይጽበዩ። Qwerty Elemental ቦርሳታት እዝጊ ልዕሊ ንቡር ደረጃ ብልጫ የርኢ፣ ብጥቕሚን ብዕዳጋን ዘለዎ ባህርያቱ ድማ ብዘይ ጥርጥር ንዓለም ዝሓሸ ቦታ የገብራ። Qwerty Elemental ቦርሳታት እዝጊ ድሌታት ዘበራብር፣ ዘተባብዕ፣ ዘሐጉስን ዓቢይ ሓጐስ ዘምጽእን ናይ ፕላቲኒም ሽልማት A' Design Award ዝዓወተ ስራሕ እዩ።
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- Just like typewriters’ design evolution shows the transformation from a highly complex visual form to the clean-lined, simple geometric form, Qwerty-elemental is the embodiment of strength, symmetry, and simplicity. Constructive steel parts made by various craftsmen are distinctive visual feature of the product, which gives the bag an architectonic appearance.The highlight of "Qwerty" collection were the typewriter keys, firstly re-applied from the original Remington typewriters, and later, according to Donà's design, constructed and manufactured by a metal craftsmen company. Since 2013 Donà has her own production of typewriter keys.
- Dimensions & Packaging
- 1. qwerty large:28x31x10,5 cm
2. qwerty medium:26x24x10,5 cm
3. qwerty small: 25x13x3 cm - Tags
- Typewriter bags, Qwerty bag
- Production Technology
- For the realization of this collection Donà collaborated with different manufactures with one aim: to improve each detail to the level of excellence and to combine craft and industrial methods of production. The typewriter keys are made from brass metal sheet. We made special tools for the typewriter keys production. Using these tools a brass sheet is going through a several stages: cutting, curvature, perforation. Next step is galvanization (electroplating) and finally assembling the chrome ring with laser cut disk with engraved sign (letter, number…). Hardware are cut and highly polished from stainless steel by metal craftsman. For the leatherwork Donà found skilled craftsman who use time-honored tanning and finishing techniques (hand-finished edges). The product shows old tried and tested techniques and materials, but a modern and up-to-date design approach.
- Design Challenge
- making a tool for typewriter keys, it took ca six months to develop a "machine" for typewriter keys production
- Research
- The most time is dedicated to the details of the bags:typewriter keys, laser cut hardware that are made from stainless steel
- Inspiration
- The durability is femininity of QWERTY design built in the Donà's collection of the same name. It evolved from Donà's fascination with the highly aesthetical and complex mechanical object - the Remington typewriter. It is one of the earliest brands of typewriters, dating from 1874.
The name of the collection “Qwerty” refers to the oldest typing template that was invented by a newspaper editor Christopher Sholes in 1868 and sold to Remington in 1873. Unchanged for 150 years, it was designed to prevent the metal arms of the typewriter letters from clashing and jamming. So what Sholes basically did was to place the most frequently used letters as far apart as possible, making the typist's fingers (at that time, which was the practice that persisted throughout the next century, all typists were women) do the work. In a 1888 Manual of the Typewriter, John Harrison explained, "The typewriter is especially adapted to feminine fingers. They seem to be made for typewriting. The typewriting involves no hard labor and no more skill than playing the piano." - Project Duration
- 2018-2020, Zagreb-Venezia-Vicenza
- Operation Flow
- Qwerty Elemental line features perfect everyday city pieces suitable for the daylong activities and the evening occasion.
- Team Members
- Patrizia Donà
- Image Credits
- Image #1:Photographer Vanja Solin, 2019
Image #2:Photographer Vanja Solin, 2019
Image #3:Photographer Vanja Solin, 2019
Image #4:Photographer Vanja Solin, 2019
Image #5:Photographer Vanja Solin, 2019
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