Ai Academy Marka Şahsyýeti by Emanuele Grittini

Ai Academy Marka Şahsyýeti by Emanuele Grittini is a highly esteemed winner of the very prestigious 2020 A' Design Award Demir Baýragy in Grafika, Illýustrasiýa we Wizual Aragatnaşyk Dizaýny Competition Category.

DemirGrafika· 2020

Ai Academy Marka Şahsyýeti

by Emanuele Grittini

Client: Ai Academy

A' Design Award Demir Baýragy Winner in Grafika Category

11,175

Verified Award Winner

Verify Award Status for #100933

Visit Site View at A' Design Award Press Release Award Badge

Colors

The Design

About Ai Academy Marka Şahsyýeti

Ai Academy emeli intellekt ulgamynda işleýän kompaniýa üçin döredilen marka şahsyýetidir. Logotip programmirleme gurşawlarynda köplenç ulanylýan monogyzykly (monospaced) şriftlere esaslanýar. Fonlar emeli intellektiň köpugurly tebigatyny, tehnologiýa göni salgylanmazdan, abstrakt şekillere geçirýär. Olar suw esasly reňkler bilen synag ediş reňk garyşdyrma usullary ulanylyp taýýarlanyldy, soňra surata düşürildi we gaýtadan işlenildi. Logotip bilen fonlaryň arasyndaky kontrast logotipiň aýdyň görünmegini üpjün edýär. Batyrgaý reňkler çäre we sosial media materiallarynda tanalmagyna kömek edýär.

The Recognition

About the A' Design Award Demir Baýragy

Ai Academy Marka Şahsyýeti A' Design Award Demir Baýragynyň ýeňijisidir; bu gowy dizaýn edilen eserlerden garaşylýan hünär we senagat talaplaryny kanagatlandyrýan gowy dizaýnlara berilýän abraýly ykrarnamadyr. Demir ýeňijileri döredijileriniň uly başarnygyny, ýokary ugurlaşygyny, hünärmen düşünjesini we döredijilik ukybyny görkezýär. Ai Academy Marka Şahsyýeti uly baha berilýän, haýran galynýan we söýülýän, amaly we täzelikçi eser bolmagy garaşylýar. A' Design Award Demir Baýragyny gazanan bu dizaýn pudagyň iň oňat tejribelerini birleşdirýär we bilim we zehin bilen baglanyşykly ukyply tehniki aýratynlyklara eýedir. Ai Academy Marka Şahsyýeti jikme-jikligi üçin hormatlanylýar we dünýäni has gowy ýere öwürmäge kömek edýän ýaşaýyş hilini gowulandyrýan zatlary hödürlemek üçin dizaýn edilendir.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The biggest obstacle has been standing out from the crowd, today there are many startups that deal with artificial intelligence. The first goal was achieved through a design that took into account the fundamental aspects of the brand. The second goal was to visually translate corporate values into abstract concepts.
Dimensions & Packaging: The project was carried out through the use of experimental color mixing techniques with water-based paints, all of which was post-produced to create the backgrounds that characterize the brand identity. The logo and typography have been carefully edited to best blend the abstract aspect with the technological aspect.
Tags: AI, Artificial Intelligence, New Economy, Smart Working, artwork,
Production Technology: for the production of this brand identity, in addition to the classic graphics programs of the Adobe Suite, the following were used for the background: a Canon reflex, Pantoni, Ral paint, rigid cardboard support and photographic equipment such as lights and softboxes.
Design Challenge: The most complex part of the design was to find the right combination between the abstraction and the understanding of what the brand offers as services, while giving the freedom to not have a definitive focal point on the only technological approach dedicated to some areas of the 'artificial intelligence but extending the possible services to a wider range without the need for a new brand idenity.
Research: The design of this brand identity has been designed to amaze, dazzle and differentiate the brand from its competitors, leading it to compete with international companies given the particular and highly appreciated connotation of the brand.
Inspiration: The inspiration for this project is derived from the translation of the concept of "multidisciplinarity of artificial intelligence" related to a fluid and characterizing mood without a necessary reference to technology.
Project Duration: The project started in November 2018 in Milan and finished in April 2019 in Milan.
Operation Flow: The interaction with the brand identity takes place in different phases, first of all through the corporate material that are pro-rated in the various conventions and webinars where the client promotes his activity. Secondly, the users of any type, interact with the social part, specifically designed to be respected in the corporate graphics.