Beyond the Blue Kitap by Sung ho Nam is a highly esteemed winner of the very prestigious 2020 A' Design Award Kümüş Baýragy in Çap we Neşir Mediýa Dizaýny Competition Category.

KümüşÇap· 2020

Beyond the Blue Kitap

by Sung ho Nam

Client: Cosmo-Sloth

A' Design Award Kümüş Baýragy Winner in Çap Category

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Verified Award Winner

Verify Award Status for #101318

View at A' Design Award Press Release Award Badge

Colors

The Design

About Beyond the Blue Kitap

"Beyond the Blue" deňiz bilen baglanyşykly daşky gurşaw meseleleri hakynda kitapdyr. Her bap okeanyň dürli ýüzüni görkezýän özboluşly reňk bölejigi bilen tanyşdyrylýar. Ýaşyl bölejik sagdyn deňiz tokaýyny aňladýar, gyzyl bölejik bolsa kit gany bilen garalan deňze salgylanýar. Reňk çylşyrymly daşky gurşaw temalaryny ähli ýaşdaky okyjylara düşündirmek üçin ýönekeý we ählumumy usul hökmünde ulanylýar. Kitap 187 mm-e 245 mm ölçegde bolup, 90 sahypadan ybaratdyr. Çap etmekde 100 g mat kagyzda soýa ýagly syýa ulanylýar we sapak bilen jiltlemek ýelimiň ulanylyşyny azaldýar.

The Recognition

About the A' Design Award Kümüş Baýragy

Beyond the Blue Kitap A' Design Award Kümüş Baýragynyň ýeňijisidir; bu owadan, belent we täsirli ýokary derejeli dizaýnlara berilýän adatdan daşary abraýly ykrarnamadyr. Kümüş ýeňijileri dizaýnerleriniň ajaýyp bilimini, zehinini we ýiti aňyny görkezýän aşa ýalpyldawuk we örän döredijilikli eserlerdir. Beyond the Blue Kitap ajaýyp, nusgalyk, üns çekiji derejede hünärmenlikli we çuňňur täzelikçi eser bolmagy garaşylýar. A' Design Award Kümüş Baýragyny gazanan bu dizaýn sungatyň, ylmyň, dizaýnyň we tehnologiýanyň çäklerine peýda berýän we ony öňe sürýän örän üns çekiji, haýran galynýan oýlap tapyşdyr. Beyond the Blue Kitap köpüň gabanjyna sezewar bolýan, isleglerimizi oýarýan, oňyn duýgulary getirýän we haýranlyk we geň galmagy döredýän eserdir.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Published in honor of World Ocean Day, this book deals with environmental issues related to the sea. It is a feature of this book to introduce various looks of the sea through the distinguishing colors of each chapter. For example, the green color chip symbolizes a healthy sea forest, while the red color chip shows dark side of a sea filled with whale blood. Like this, the color chips introduced in each chapter are used to express the bright and dark side of the sea symbolically.
Dimensions & Packaging: This book is 187mm wide and 245mm long and has 90 pages.
Tags: Environmental Protection, Sustainability, Coexistence, Color, Ocean
Production Technology: This book was printed on soybean oil ink with low environmental pollution on 100g matte paper and thread bound to reduce bond usage.
Design Challenge: The color chips introduced in each chapter symbolically illustrate environmental problems. so we had to be careful about expression.
Research: Looking at the lengthy brochures related to the sea, we felt the need to communicate the importance of the sea in an easy way. This book presents difficult environmental issues simply and intuitively by using a variety of colors.
Inspiration: Looking at the sea at sunset, we found that the sea was not always blue. In fact, the colors of the sea are very diverse depending on the time, place and situation. We thought it would be interesting to introduce the various issues of the ocean through colors.
Project Duration: The project started from April 2018 and finished in May 2019. The design is done in Seoul, production in Seoul.
Operation Flow: The target group is readers of all ages interested in the sea. Color is a universal material that makes it easy and intuitive for all ages to understand environmental issues related to the sea.
Team Members: Sung ho Nam