Women of Wonder University Marka Şahsyýeti by Salvita Bingelyte

Women of Wonder University Marka Şahsyýeti by Salvita Bingelyte is a highly esteemed winner of the very prestigious 2020 A' Design Award Bürünç Baýragy in Grafika, Illýustrasiýa we Wizual Aragatnaşyk Dizaýny Competition Category.

BürünçGrafika· 2020

Women of Wonder University Marka Şahsyýeti

by Salvita Bingelyte

Client: Salvita Design

A' Design Award Bürünç Baýragy Winner in Grafika Category

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Verified Award Winner

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Colors

The Design

About Women of Wonder University Marka Şahsyýeti

Kitap Teksti: Women of Wonder University, aýallary geljekki iş we durmuş deňagramlylygyna taýýarlaýan on iki hepdelik kurs üçin döredilen marka şahsyýetidir. Şahsyýet, Women of Wonder-iň ilkinji harplaryny galyň harplar bilen ýazylan gysga WoW sözüne birleşdirýär. Gülgüne reňk zenanlyk we mümkinçiligi, açyk gök reňk açyklyk we geljege garaýşy, tüm gök reňk bolsa ynam we bilimi aňladýar. Reňkli logotip ak fonlarda, ak logotip bolsa açyk fonlarda ulanylýar. Dizaýn platforma ýokary görnükliligi we energiýany berýär.

The Recognition

About the A' Design Award Bürünç Baýragy

Women of Wonder University Marka Şahsyýeti A' Design Award Bürünç Baýragynyň ýeňijisidir; bu döredijilik, ussatlyk we ýiti akyl bilen tapawutlanýan tapawutly dizaýnlara berilýän aşa abraýly ykrarnamadyr. Bürünç ýeňijileri dizaýnerleriniň giň tejribesini, hyýalyny we tapawutlylygyny tassyklaýan örän ussat we geň galdyryjy derejede döredijilikli eserlerdir. Women of Wonder University Marka Şahsyýeti uly baha berilýän, haýran galynýan we söýülýän, üns çekiji derejede hünärmenlikli we täzelikçi zat bolmagy garaşylýar. A' Design Award Bürünç Baýragyny gazanan bu dizaýn sungatda, ylymda, dizaýnda we tehnologiýada iň oňat tejribeleri öz içine alýar we jikme-jiklige edýän üni bilen ajaýypdyr. Women of Wonder University Marka Şahsyýeti zerurlyklary ajaýyp derejede kanagatlandyrýar, isleglere degýär, duýgulary özüne çekýär we gyzyklanmany çekýär.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: WoW University is a twelve week course offered through an innovative platform, packed with theory and practice to help every woman get started in her life long journey so they can be an even bigger WoW. The courses consist of practical and theoretical lessons about creativity, self discovery, collaboration and the realization of ideas, both online and at the university. These are key soft skills that will be more important than technical skills for a successful career in the future.
Dimensions & Packaging: The colored logo can be used on a white background, while bright backgrounds are best highlighted with a white logo.
Tags: University, women, visual identity, logo, branding, graphic design, Salvita Design, Lithuania
Production Technology: I opted to use bright colors. Pink symbolizes femininity and opportunity, light blue represents openness and perspective, and dark blue symbolizes trust and knowledge.
Design Challenge: To create a logo for a future women university that would stand apart from the regular universities.
Research: Inspired by women power, I created a modern, stylish and catchy university logotype. The bold, colorful and vivid style sets WoW University apart from other brands.
Inspiration: The Women of Wonder University is an innovative science platform designed to prepare women for future work, life balance. Gender inequality is growing and WoW wants women to grow and feel confident about their future. Professionals, professors, mentors and lifelong learning enthusiasts come together to share everything they know with students, the women of the future.
Project Duration: Started in November 2019 and finished December 2019 in Vilnius, Lithuania.
Operation Flow: I created a new logo and brand identity for the Women of Wonder University. The goal was to appeal to a new generation of women who are too busy to attend a full time university. The first letters of Women of Wonder are joined together to create a nice and powerful word abbreviation, WoW. With a strong color combination and bold lettering, the new brand creates high visibility, energy and spontaneity.
Image Credits: Copywriter Erin Hope Stevens