Aesthetics and Chinese Poster Dizaýny by Chia-Hui Lien

Aesthetics and Chinese Poster Dizaýny by Chia-Hui Lien is a highly esteemed winner of the very prestigious 2020 A' Design Award Bürünç Baýragy in Grafika, Illýustrasiýa we Wizual Aragatnaşyk Dizaýny Competition Category.

BürünçGrafika· 2020

Aesthetics and Chinese Poster Dizaýny

by Chia-Hui Lien

Client: Chia-Hui Lien

A' Design Award Bürünç Baýragy Winner in Grafika Category

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Verified Award Winner

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Colors

The Design

About Aesthetics and Chinese Poster Dizaýny

Estetika we Hytaý dili hytaý ýazuw belgileriniň dizaýnyna esaslanan plakatlar toplumydyr. Her bir belginiň gurluşy, aýlanýan we kem-kemden üýtgeýän tertipde görkezilen düýp çyzyklaryndan gurulýar. Bu toplum ýazuw tekstini wizual nyşanlara öwürýär we şrift dizaýnyny häzirki zaman aňlatma görnüşi hökmünde ulanýar. Belgi görnüşlerini has aýdyň görkezmek üçin plakatlar, çakylyk kartlary we kitap çap edildi. Plakatlaryň ölçegi 70 santimetr x 100 santimetrdir. Bu eser hytaý dilini we ýazuw belgilerini Gündogar medeniýetiniň hemişelik medeni gymmatlygy hökmünde beýan edýär.

The Recognition

About the A' Design Award Bürünç Baýragy

Aesthetics and Chinese Poster Dizaýny A' Design Award Bürünç Baýragynyň ýeňijisidir; bu döredijilik, ussatlyk we ýiti akyl bilen tapawutlanýan tapawutly dizaýnlara berilýän aşa abraýly ykrarnamadyr. Bürünç ýeňijileri dizaýnerleriniň giň tejribesini, hyýalyny we tapawutlylygyny tassyklaýan örän ussat we geň galdyryjy derejede döredijilikli eserlerdir. Aesthetics and Chinese Poster Dizaýny uly baha berilýän, haýran galynýan we söýülýän, üns çekiji derejede hünärmenlikli we täzelikçi zat bolmagy garaşylýar. A' Design Award Bürünç Baýragyny gazanan bu dizaýn sungatda, ylymda, dizaýnda we tehnologiýada iň oňat tejribeleri öz içine alýar we jikme-jiklige edýän üni bilen ajaýypdyr. Aesthetics and Chinese Poster Dizaýny zerurlyklary ajaýyp derejede kanagatlandyrýar, isleglere degýär, duýgulary özüne çekýär we gyzyklanmany çekýär.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: This series of works is based on the design of Chinese characters as the main visual design axis. The structure of the Chinese characters formed by the radical strokes of the Chinese characters is presented in a rotating and gradient manner.
Dimensions & Packaging: ●Poster design-W70XH100cm
●DM design-W21XH29.7cm
●Book design-W14.8XH21cm
Tags: Chinese character design，Font design，poster design
Production Technology: In order to highlight the font design, the printed design is specially printed with posters and invitation cards.
Design Challenge: The most difficult part of the design process is the design of Chinese fonts. The structural considerations and visual aesthetics in the fonts must be noted.
Research: Chinese and Chinese characters are important assets for the long-term and continuous development of oriental culture. The work takes Chinese character design as the main design core, and reproduces this cross-border oriental style design energy in contemporary art and literature trends, and actively displays Chinese and Chinese character books. The art and culture are rich in design capacity.
Inspiration: 2019 Creative Poster Design Exhibition: A Crossover between Aesthetics and Chinese Characters” will employ “the beauty of Chinese language and characters” as the design elements to transform texts into visual symbols; “innovation” as the central idea, and font design as a brand new embodiment approach, through the design of posters, to probe the future possibilities which are in line with the beauty of "crossover", "aesthetics" and "Chinese characters”.
Project Duration: October 2019 to complete the design.
The design was completed in November 2019. 2019.11.8 Exhibition and activities at Tung-Fang Design University, Kaohsiung, Taiwan
Operation Flow: The design of the structure of the Chinese character font using the strokes of the font line requires a lot of time and testing.
Image Credits: CHIA-HUI LIEN