Fil Esasy funksiýa: Brend şahsyýeti by Young Huale is a highly esteemed winner of the very prestigious 2020 A' Design Award Kümüş Baýragy in Grafika, Illýustrasiýa we Wizual Aragatnaşyk Dizaýny Competition Category.
KümüşGrafika· 2020
Fil Esasy funksiýa: Brend şahsyýeti
by Young Huale
Client: By-Enjoy
A' Design Award Kümüş Baýragy Winner in Grafika Category
Verified Award Winner
Verify Award Status for #102155The Design
About Fil Esasy funksiýa: Brend şahsyýeti
FIL — dizaýner kolleksiýalaryny we beýleki dizaýn önümlerini satýan dükan üçin döredilen brend şahsyýet ulgamydyr. FIL ady fransuz dilinde "çyzyk" diýmegi aňladýar. Üznüksiz çyzyk üç harpyň ortasyndan geçýär, şeýlelik bilen brendiň aňyrsyndaky pikir gönümel we görnükli bolýar. Çyzyk uzaldylyp ýa-da gysgaldylyp bilner, bu bolsa logotipi dürli uzynlyklarda we dürli ýerlerde ulanmaga mümkinçilik berýär, şol bir wagtda birleşdirilen ýeke-täk keşbi saklaýar. Bu şahsyýet dükan belgilerine, wizit kartlaryna, gaplama önümlerine, iş kagyzlaryna, at bellik kartlaryna, sumkalara we kagyz önümlerine ulanylýar.
The Recognition
About the A' Design Award Kümüş Baýragy
Fil Esasy funksiýa: Brend şahsyýeti A' Design Award Kümüş Baýragynyň ýeňijisidir; bu owadan, belent we täsirli ýokary derejeli dizaýnlara berilýän adatdan daşary abraýly ykrarnamadyr. Kümüş ýeňijileri dizaýnerleriniň ajaýyp bilimini, zehinini we ýiti aňyny görkezýän aşa ýalpyldawuk we örän döredijilikli eserlerdir. Fil Esasy funksiýa: Brend şahsyýeti ajaýyp, nusgalyk, üns çekiji derejede hünärmenlikli we çuňňur täzelikçi eser bolmagy garaşylýar. A' Design Award Kümüş Baýragyny gazanan bu dizaýn sungatyň, ylmyň, dizaýnyň we tehnologiýanyň çäklerine peýda berýän we ony öňe sürýän örän üns çekiji, haýran galynýan oýlap tapyşdyr. Fil Esasy funksiýa: Brend şahsyýeti köpüň gabanjyna sezewar bolýan, isleglerimizi oýarýan, oňyn duýgulary getirýän we haýranlyk we geň galmagy döredýän eserdir.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- FIL is a brand new buyer's shop of designer collection, selling a variety of interesting and design items.
FIL is the French word for "line." It like the name: It can be the most fundamental of thousands of aesthetic forms, but it does not exist independently. - Dimensions & Packaging
- Large specifications include shop signs, and small specifications range from business cards, packaging, and stationery. It involves different materials such as paper and devices.
- Tags
- Brand/visual system/logo/clothing/fashion/store/modern/design
- Production Technology
- Different length and length logos are used in many scenes such as paper, name brands, handbags, and signboards.
- Design Challenge
- The space of this brand is also a great work in itself, and the clothing sold in this space is also very product-oriented. Therefore, how the brand flat graphics can achieve design highlights and integrate into the brand space is a problem that will be considered in project design. Although this is a bit difficult, it is finally solved through such graphic design.
- Research
- FIL project address is located in fuzhou, fujian province. China.Considering the application of the whole set of brand image system and the environment of various media, different designs will be reflected in the performance, but still the same design language. After the project was launched, f-i-l immediately became a popular brand that was quickly discussed by the public and the market.
- Inspiration
- The “line” runs through the three fonts, making the logo and the “line” of the brand concept real and intuitive. It looks like a progress bar or a regulator, and can expand and contract the entire length of the logo. Therefore, this FIL brand The image system can really be extended and scaled like a line, and any measure. They can be used in the brand image system at different lengths and arbitrary positions, but with a unified image.
- Project Duration
- 2019.09
- Operation Flow
- The "line" runs through the middle of the three fonts, so that the "line" of the logo and the brand concept is real and intuitive, and the "I" in the middle of the font and the "lines" on the left and right sides form a role of the entire logo interaction.
- Team Members
- Designer:
Young Huale
Hong Jing
Zheng Rong - Image Credits
- Photographer:Zou Xunkai
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