Fresh Blood DG Youth Medeni Sergi by Ruikang Xie

Fresh Blood DG Youth Medeni Sergi by Ruikang Xie is a highly esteemed winner of the very prestigious 2021 A' Design Award Bürünç Baýragy in Çäre we Waka Dizaýny Competition Category.

BürünçÇäre· 2021

Fresh Blood DG Youth Medeni Sergi

by Ruikang Xie

Client: Xiexie Design

A' Design Award Bürünç Baýragy Winner in Çäre Category

23,220

Verified Award Winner

Verify Award Status for #102292

View at A' Design Award Press Release Award Badge

Colors

The Design

About Fresh Blood DG Youth Medeni Sergi

Fresh Blood DG Youth — Hytaýyň Dongguan şäherinde geçirilen medeni sergidir. Sergi medeni innowasiýanyň täze üpjünçiligi mowzugynyň astynda alty ýerli gatnaşyjyny hödürleýär. Bezeg gök-bakja bazaryna meňzeş edilip düzülipdir, hatar-hatar bolup duran satyjy stollarynyň üstünde aýlanýan gök-bakja çyralary ýerleşdirilipdir. Alty sany ýerli iýmit alty gatnaşyjynyň şahsyýetini aňladýar. Sergi zaly asyl eserleri sygdyryp bilmändigi sebäpli, A5 ölçegli buklaklar gowrulan gaz ýaly iýmit şekillerine kesilip taýýarlanyldy hem-de tekst we şekiller bilen çap edildi. Iň uly kagyz haltanyň ölçegi 340 × 380 millimetrdir.

The Recognition

About the A' Design Award Bürünç Baýragy

Fresh Blood DG Youth Medeni Sergi A' Design Award Bürünç Baýragynyň ýeňijisidir; bu döredijilik, ussatlyk we ýiti akyl bilen tapawutlanýan tapawutly dizaýnlara berilýän aşa abraýly ykrarnamadyr. Bürünç ýeňijileri dizaýnerleriniň giň tejribesini, hyýalyny we tapawutlylygyny tassyklaýan örän ussat we geň galdyryjy derejede döredijilikli eserlerdir. Fresh Blood DG Youth Medeni Sergi uly baha berilýän, haýran galynýan we söýülýän, üns çekiji derejede hünärmenlikli we täzelikçi zat bolmagy garaşylýar. A' Design Award Bürünç Baýragyny gazanan bu dizaýn sungatda, ylymda, dizaýnda we tehnologiýada iň oňat tejribeleri öz içine alýar we jikme-jiklige edýän üni bilen ajaýypdyr. Fresh Blood DG Youth Medeni Sergi zerurlyklary ajaýyp derejede kanagatlandyrýar, isleglere degýär, duýgulary özüne çekýär we gyzyklanmany çekýär.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: All six exhibitors happen to be local residents of Dongguan. The inspiration comes from the cultural vegetable market near our homes. Culture can be young and amusing.Therefore, special food in Dongguan has been selected and blended together to show the young fresh culture and the daily design power contained in Dongguan.
Dimensions & Packaging: The largest DuPont paper bag size is 340mmx380mm
Tags: Culture, graphics, vegetable market, creativity, humanities
Production Technology: The rectangular model of A5 leaflets has been cut into the form of high-quality roasted geese and placed on the peddler’s table. Then, the flyer becomes a product-shaped flyer with “product form” and makes up for the regret that the real food cannot be displayed.
Design Challenge: It is impossible to display each exhibitor’s real cultural works directly due to the venue limitation. Therefore, the texts, the pictures and the QR codes of those works have been embedded into the leaflets with the special shaped die-cutting roast goose and other forms, and been erected on the peddler’s table. Those little special shaped leaflets become productized leaflets with product form and unexpectedly display another possibility to view and experience cultural works.
Research: The exhibition integrates the local culture, the industries and the personalities of exhibitors. The bookmark has been made into a special shape, displaying the shape of a roast goose on its cover, which is especially brilliant.
Inspiration: The design idea comes from the vegetable market where we go every day. It combines six exhibitors under the theme of “Fresh Supply of Cultural Innovation” and adopts six special products in Dongguan to represent the exclusive identity symbols of six cultural youths. It is both local and international, reflecting the young and fresh culture and the daily design power of Dongguan.
Project Duration: Started in August 2019 and completed in September, all completed in Dongguan, China
Operation Flow: After entering the exhibition area, one can see the exhibition of personalities of 6 different characters. There are six arrays of special-shaped leaflets under the rotating vegetable lamp, forming a cultural vegetable market.
Image Credits: Image #1-5 Zhang Jingwen