Pizzamax Brand Identity by Salvita Bingelyte is a highly esteemed winner of the very prestigious 2020 A' Design Award Bürünç Baýragy in Grafika, Illýustrasiýa we Wizual Aragatnaşyk Dizaýny Competition Category.

BürünçGrafika· 2020

Pizzamax Brand Identity

by Salvita Bingelyte

Client: Salvita Design

A' Design Award Bürünç Baýragy Winner in Grafika Category

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Verified Award Winner
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Colors

The Design

About Pizzamax Brand Identity

Pizzamax Litwada kiçi pizza restoranlar zynjyry üçin dörediten brend şahsyýetidir. Öňki şahsyýet birnäçe grafik stili garyşdyrýardy we müşderilere brend barada az düşünje berýärdi. Gaýtadan dizaýn edilen görnüş gyzyl, gara we ak reňklerden ybarat ýönekeýleşdirilen logotipi ulanýar, bu reňkler klassiki Italýan pizzasy bilen baglanyşyklydyr. "Pizza" we "max" sözleri wizit kartlarynyň hem-de pizza gutularynyň dürli taraplarynda ýerleşdirilendir. M we X harplarynyň egri ujy, göni goşarlaryny uzadyp pizza göterýän aşpezleri ýatladýar. Şahsyýet wizit kartlaryna, kagyz başlyklaryna, pizza gutularyna we egin-eşiklere ulanylýar.

The Recognition

About the A' Design Award Bürünç Baýragy

Pizzamax Brand Identity A' Design Award Bürünç Baýragynyň ýeňijisidir; bu döredijilik, ussatlyk we ýiti akyl bilen tapawutlanýan tapawutly dizaýnlara berilýän aşa abraýly ykrarnamadyr. Bürünç ýeňijileri dizaýnerleriniň giň tejribesini, hyýalyny we tapawutlylygyny tassyklaýan örän ussat we geň galdyryjy derejede döredijilikli eserlerdir. Pizzamax Brand Identity uly baha berilýän, haýran galynýan we söýülýän, üns çekiji derejede hünärmenlikli we täzelikçi zat bolmagy garaşylýar. A' Design Award Bürünç Baýragyny gazanan bu dizaýn sungatda, ylymda, dizaýnda we tehnologiýada iň oňat tejribeleri öz içine alýar we jikme-jiklige edýän üni bilen ajaýypdyr. Pizzamax Brand Identity zerurlyklary ajaýyp derejede kanagatlandyrýar, isleglere degýär, duýgulary özüne çekýär we gyzyklanmany çekýär.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The initial visual identity had been thrown together in a rush, and was a mishmash of graphic styles as the founders were focused on getting the business up and running. Because of this, the customer experience was largely unbranded, you got your food and that was it. What makes the redesign unique is how the words, pizza and max, are displayed on different sides of business cards and pizza boxes.
Dimensions & Packaging: I created business cards, letterhead, pizza box and clothing branding.
Tags: Pizza, pizzeria, rebrand, visual identity, logo, branding, graphic design, Salvita Design, Lithuania
Production Technology: I opted to use classic colors on white and black backgrounds.
Design Challenge: The challenge was to redesign a brand that would retain current customers, but be more memorable and inviting to new customers.
Research: With strong color combination and bold lettering, the new brand creates high visibility, energy and spontaneity.
Inspiration: Pizzamax is a small pizza restaurant chain in Lithuania. They were established ten years ago, but the packaging and branding was not resonating with the market, so it was time for new branding. The name of the pizzeria also changed. Originally it was the Lithuanian word for pizza, unrecognizable to non native speakers. Now the name is universal, clearly readable and understandable for everyone. Pizzamax wanted to remind customers that they walk the line between good value and good food.
Project Duration: Started in June 2019 and finished October 2019 in Vilnius, Lithuania.
Operation Flow: The logo was simplified and supported by a simple and clear visual identity. I wanted to keep the classic Italian pizza colors, red and black, but make the brand modern and expressive. I brought in a bit of playfulness by giving the M and X letters curved ends, representing people, specifically bakers who carry pizzas with straight arms. It also symbolizes that you can go for a quick and delicious meal.
Image Credits: Copywriter Erin Hope Stevens