BlackDrop Marka Şahsyýeti by Aleks Brand is a highly esteemed winner of the very prestigious 2020 A' Design Award Kümüş Baýragy in Grafika, Illýustrasiýa we Wizual Aragatnaşyk Dizaýny Competition Category.

KümüşGrafika· 2020

BlackDrop Marka Şahsyýeti

by Aleks Brand

Client: Aleks Brand

A' Design Award Kümüş Baýragy Winner in Grafika Category

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Verified Award Winner
Verify Award Status for #102722

View at A' Design Award Press Release Award Badge

Colors

The Design

About BlackDrop Marka Şahsyýeti

Bu şahsy marka strategiýasy we şahsyýet taslamasy. “BlackDrop” kofe satýan we paýlaýan dükanlaryň we markalaryň zynjyrydyr. “BlackDrop” başda şahsy erkin döredijilik işi üçin äheň we döredijilik ugruny kesgitlemek üçin işlenip düzülen şahsy taslama. Bu Marka şahsyýeti, Aleks-i başlangyç jemgyýetinde ynamdar marka geňeşçisi edip bellemek maksady bilen döredildi. “BlackDrop”, wagtlaýyn, tanalýan, pudakda öňdebaryjy marka öwrülmegi maksat edinýän, döwrebap, aç-açan başlangyç markasydyr.

The Recognition

About the A' Design Award Kümüş Baýragy

BlackDrop Marka Şahsyýeti A' Design Award Kümüş Baýragynyň ýeňijisidir; bu owadan, belent we täsirli ýokary derejeli dizaýnlara berilýän adatdan daşary abraýly ykrarnamadyr. Kümüş ýeňijileri dizaýnerleriniň ajaýyp bilimini, zehinini we ýiti aňyny görkezýän aşa ýalpyldawuk we örän döredijilikli eserlerdir. BlackDrop Marka Şahsyýeti ajaýyp, nusgalyk, üns çekiji derejede hünärmenlikli we çuňňur täzelikçi eser bolmagy garaşylýar. A' Design Award Kümüş Baýragyny gazanan bu dizaýn sungatyň, ylmyň, dizaýnyň we tehnologiýanyň çäklerine peýda berýän we ony öňe sürýän örän üns çekiji, haýran galynýan oýlap tapyşdyr. BlackDrop Marka Şahsyýeti köpüň gabanjyna sezewar bolýan, isleglerimizi oýarýan, oňyn duýgulary getirýän we haýranlyk we geň galmagy döredýän eserdir.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: This is a personal Brand Strategy and Identity Project.
BlackDrop is a chain of stores and brand that sells and distributes coffee.
Tags: coffee, tech, startup, black, simple logo
Production Technology: Adobe Creative Suite
Design Challenge: Figuring out a way to match coffee feel and look with tech feel and look was the biggest challenge considering that each has very different attributes from the other. To communicate successfully with coffee lovers and catch their attention, but to position BlackDrop as a tech brand at the same time was the ultimate goal.
Research: The research objective was to find as many coffee brands as possible that are doing something that is totally unexpected. The focus was on a startup industry and creative communities. The goal was to find out what makes coffee brand appealing to startup founders and teams.
Inspiration: BlackDrop is a personal project initially developed to set the tone and creative direction for my personal freelance creative business. I've created this Brand Identity to position myself as a trusted brand consultant in the startup community. BlackDrop stands for slick, contemporary, transparent startup brand that aims to become a timeless, recognizable, industry-leading brand.
Project Duration: 1 month, Belgrade
Operation Flow: BlackDrop brand identity is designed in a way to provoke the audience and put a smile on their face, just for a moment. It is a success if potential customers after seeing it think of it as a brand of a great quality and thoughtful team behind it.
Team Members: Aleks Brand