Didactics of Typography Ylmy Monografiýa by Pawel Krzywdziak

Didactics of Typography Ylmy Monografiýa by Pawel Krzywdziak is a highly esteemed winner of the very prestigious 2020 A' Design Award Demir Baýragy in Çap we Neşir Mediýa Dizaýny Competition Category.

DemirÇap· 2020

Didactics of Typography Ylmy Monografiýa

by Pawel Krzywdziak

Client: Jan Matejko Academy of Fine Arts in Cracow, Poland

A' Design Award Demir Baýragy Winner in Çap Category

12,133

Verified Award Winner

Verify Award Status for #102950

Visit Site View at A' Design Award Press Release Award Badge

Colors

The Design

About Didactics of Typography Ylmy Monografiýa

Tipografiýanyň didaktikasy: Haty öwretmek / Hat bilen öwretmek, saýlanan polýak sungat mekdeplerinde hat ýazmagy we tipografiýany okatmagyň usullaryny we netijelerini görkezýär. Kitap dürli okuw meýilnamalaryny, şeýle hem belli bir talyp taslamalaryna esaslanýan okuw netijeleriniň prezentasiýalaryny we çekişmelerini öz içine alýar. Taslama prosesi dürli, iki dilli mazmuny guramak we neşiriň aýdyň tekst we wizual hekaýasyny üpjün etmek bilen baglanyşyklydy. Dizaýnyň monohromatiki reňk palitrasyndaky mämişi öwüşginleri, tipografiýanyň özüne çekiji dünýäsinde okyjynyň ünsüni özüne çekýär.

The Recognition

About the A' Design Award Demir Baýragy

Didactics of Typography Ylmy Monografiýa A' Design Award Demir Baýragynyň ýeňijisidir; bu gowy dizaýn edilen eserlerden garaşylýan hünär we senagat talaplaryny kanagatlandyrýan gowy dizaýnlara berilýän abraýly ykrarnamadyr. Demir ýeňijileri döredijileriniň uly başarnygyny, ýokary ugurlaşygyny, hünärmen düşünjesini we döredijilik ukybyny görkezýär. Didactics of Typography Ylmy Monografiýa uly baha berilýän, haýran galynýan we söýülýän, amaly we täzelikçi eser bolmagy garaşylýar. A' Design Award Demir Baýragyny gazanan bu dizaýn pudagyň iň oňat tejribelerini birleşdirýär we bilim we zehin bilen baglanyşykly ukyply tehniki aýratynlyklara eýedir. Didactics of Typography Ylmy Monografiýa jikme-jikligi üçin hormatlanylýar we dünýäni has gowy ýere öwürmäge kömek edýän ýaşaýyş hilini gowulandyrýan zatlary hödürlemek üçin dizaýn edilendir.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The modest form of this scientific monograph contains a layout organizing articles with a diverse structure, all describing different teaching insights. It was necessary to place the Polish and English versions of the text in parallel, as well as many illustrations of student work and photos from the studios. The visual style of the publication was obtained by a monochrome color palette with orange accents, printed on the uncoated surface of a cream white paper.
Dimensions & Packaging: Format: 200 x 17 x 260 mm, 180 pages
Tags: Didactics, Learning, Teaching, Lettering, Typography, Calligraphy, Typeface, History, Fonts, Hand-lettering
Production Technology: Soft cover with flaps, book printed in Pantone 021U and offset black, paper: Munken Pure 120, 300 g/m2 by Arctic Paper
Design Challenge: The design challenge was to find typographic and graphic solutions, that would both unify articles and illustrations within the publication, but also distinguish various elements like data, lists, schemes, and individual student work. To maintain bilingual narration, the text is set in two coordinated columns, with different width and font size.
Research: The project started with a conference, which aimed to exchange experiences related to teaching typography to art and design students. Afterwards, materials from the speakers were collected – their reflections, curriculums, student works, and conclusions concerning other speeches. The edition was supposed to correspond with the discourse – it was not meant to be a catalogue of students portfolios, but a notation of different insights, giving a holistic view on typography teaching in Poland.
Inspiration: "Didactics of Typography. Teaching the Letter / Teaching with the Letter" is an attempt to present the methods and outcomes of teaching lettering and typography. The authors hope that it may serve as a springboard for a broader debate on the current state and future of the discipline, as well as the place of typography in contemporary design art. The volume contains outlines of various syllabuses, as well as presentations and discussions of teaching outcomes based on specific student projects.
Project Duration: The project started in April 2018 with a typographic conference in Cracow, Poland. The publication was issued in 2019.
Operation Flow: The book includes 12 illustrated chapters, 10 of which are related to different typographic studios. In order to facilitate navigation through the publication, the chapters have been separated by sections comprehensively presenting the most important information about the studios and the profiles of teachers. The text layout allows both to focus on reading the articles and to simultaneously have an overview on illustrations and diagrams relevant to particular issues. The narration is carried out by colour accents, drawing the reader's attention to the most important elements related to the topic.
Image Credits: Paweł Krzywdziak, 2019.